Its now final - "Businessman" is a hit amongst the movies released for Sankranti in Tollywood. ("Bodyguard" is also an average hit and has its supoort and patronage but thats not sufficient to upstage "Businessman"). And Mahesh Babu seems to be the New No.1 in Tollywood. Collections don't lie - from Rs.13 crs. gross +satellite rights of Rs.7.27 crs. It has already made money for the distributors and producers. Credit goes to both Mahesh and Puri for snatching a quick and cool hit - with tight schedule and tighter control on costs. If the trend continues this year, looks like Tollywood will be on a song because of more multli-starrers planned and faster rotation of reels between Superstars and technicians. If heroes like NTR, Mahesh, Prabhas act in 4-5 films per year and compete with the likes of Ravi Teja and Allari Naresh in more productions per annum - it is the best thing to happen for Tollywood desperate for more churnouts and more hits and more employability for its crew and cast. Last year, Tollywood saw a unique statistics. The no. of dubbed films in Telugu was 120 in 2011 whereas the no.of straight films in Tollywood were 118. That should tell how the technicians of Tollywood would have fared. Well begun is half the victory..So the tidings will be glad for another busy movie season coming up in February where many Star films are expected to release. Cheers Tollywood and Telugu Cinema.
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