Showing posts with label Harper Collins. Show all posts
Showing posts with label Harper Collins. Show all posts

July 31, 2018

All About Indexing Books



What can enhance the value and utility of a book, especially a Nonfiction book? A good cover, an enticing title, a blistering blurb, a lovely outer cover, or a Bata-price tag of X99 rupees? None of these, methinks. Index, be it subject index or name index, is in my mind the most important enhancer of value. A good index can make you curiouser about the book you are about to buy – and even after you have bought, it makes it worthwhile to ration your time to it in a world of unending attention-grabbers. I have been reading books since third standard, buying books on my own since sixth standard and building up massive collections with moonlighting income from writing and copywriting from my Intermediate. Having seen books galore for a lifetime, I find it puzzling to see why so many book publishers especially in India miss the golden rule of indexing. I can understand why indexing is not worthwhile in Fiction books –who wants to read names you are about to get introduced in racy narrative? But for nonfiction books, Indexing is well in order. And even in case of a memoir or an autobiography, one can introduce a subject index if no name index is desirable in the eyes of the author.

For busy folks and executives who thumb through many titles of professional interest, from architecture to markets, from bitcoins to espionage – an index can be a life-saver besides being a time-saver. Yet, I find that Index is amiss in the multitude of books that are coming out of India, by Indians and by Indian/Global publishers. It tells me that there is some uneasy reluctance or sheer laziness by both the authors and publishers about indexing the books. Let me give some concrete examples of why a good index can ensnare a browser of books at a bookstore to buy the book. Look at some of the books released in Non-fiction category recently. James Crabtree’s “Billionaire Raj”, Monika Halan’s “Let’s Talk Money”, Rasheed Kidwai’s “Ballot: Ten Episodes that have shaped India’s Democracy”. Only one book by James Crabtree carries an Index Page. The book is actually rotten in content, and rubbished by the reviewers but the index page has references to Andhra Pradesh, YS Jagan Mohan Reddy, and an entire chapter on Andhra Industrialists. It becomes easy to cite the book and quote anecdotes and insights from the book when you have an index which runs to half-a-dozen pages. Remember, Index for a book also means respect for reader’s time and hence, professionalism. You may have reasons for not including an index – when you feel the contents are explosive and may lead to a lot of backlash and defamation suits, but those are exceptions like a Lewinsky report or a Rajneesh Chronicle.

Seymour M Hersh, a reporter par excellence just released his book of memoirs. Lovely book but sans Index. On the contrary, a book of memoirs by AnandBazar Patrika’s impeccable reporter Suman Chattopadhyay - “My Date With History” is intricately indexed and makes you want to read fast and furious. What stumps me is that even global imprint publishers like Harper Collins and Penguin skip an Index when it comes to books by Indian writers. Take the case of the riveting book by a career intelligence officer Vikram Sood’s latest book on Insights on Espionage called “The Unending Games”. The book reads like a John Le Carre or Tom Clancy book full of irreverent digs into the world of spies from the Mossads to the KGBs of the world. But alas! No index! Giving an index means not just a big thumbs up to the visibility of the contents of the book but also aspiration to make it a global bestseller – to be lapped up by millions of readers outside the Himalayas. From what little I understand, most times, the decision to have an index page is either that of the author or both the author and the publisher. For the author, the reluctance comes not from shyness to put the referenced names in the Index page, but some contribution that is coming in as royalty from the publishers gets deducted from the author to the extent an Index is done. For example there are professional indexers and indexing software which cost a bomb and unless the author does the job herself or himself, the publisher may think it is an extra line item to the litany of expensing like marketing, promotion events of the book. A typical contribution from the author for indexing the book comes to $1000. So, one understands why there is a reluctance from Indian writers to index their works of non-fiction. But as much as you buy a good index service from professional software, nothing comes closer to having a good one than having the job done by the author herself – because the author (and the publisher) know best what is worth indexing and referencing. Cindex, Sky or Macrex are good index programs but despite that if one doesn’t know what to highlight in a book, even the best of such programs can hamper the credibility of a book, if the index is poorly done. Since I have a lot of publishing friends and writers in my feed, I wanted to highlight this aspect which is grossly under-exploited in the overall marketing and promotion of books. The next time you see a good book of non-fiction, remember to look up if it has an Index page after the acknowledgements page. If the publisher is serious about reaching a global audience for the book, chances are eight out of ten that there is a good index page in the book. Having an Index Page, sells a book. In this age of #hashtags and #keywordsearches. I rest my case.

#Indexing #IndexPage #BookSummary #BestsellerBooks #BookPublishing #Publishing #BookMarketing #GlobalmarketingofBooks #Booksellers #Authors #Publishers #IndianPublishers #Nonfiction #Fiction #HowToMarketBooksUsingIndex #Citations #BookBlurbs #ReferencingBooks #BookIndexing #IndexingSoftware #AuthorsAndWriters #IndianPublishing

October 7, 2013

"Jump Cut" by Krishna Shastri Devulapalli




A little context before we talk about the author - KSD and his second book "Jump Cut". Anyone who carries a surname as revered as Devulapalli ought to carry the stamp of a literary colossus. Let's start with the grandfather, the author's namesake, written the other way around - Devulapalli Krishna Shastri. If Telugu is called the Italian of the East, some credit must go to this man who wrote the most sonorific and lilting lyrics of Telugu language. There were producers who entered films only to make movies with songs penned by Devulapalli. At one time, somewhere in the 80s, when the rate of inflation remained pegged below the Hindu rates of growth, Devulappli was rumoured to be paid anywhere from Rs.15000 to Rs.30000 per song! A sum more princely than what the Nizam of Hyderabad used to pay his Prime Minister! Devulapalli became the most loved and endearing lyricist of his time and commanded premium even after he lost his voice. Then came his son, who is a cartoonist of redoubtable fame. He became famous too as "Bujjai" and one of the cartoonists to be counted. With that kind of a legacy of writerly gene and artistic flair, it is unlikely to have a muted gene that's neither. K.S.D is one such writer who combines the flashes of his grandfather's brilliance exquisitely in his writings but probably chose a range of careers as an adman, illustrator, children's book-writer and maybe even as a standup comedian before the writing bug bit him.

His first novel "Ice Boys and Bell Bottoms" was a coming of age novel, a kind of a Forrest Grump for Indian ethos with all the improbable things quirky and hilarious that happened to Krishna that got trapped in the book. Anyone who survives boyhood has enough material to write for a lifetime, so goes some writer's tip for overcoming writer's blocks. Krishna's first book as above is ample proof of this as he mixes the genre of autobiography and fiction effortlessly with lot of indefatigable humour which seems to distinguish his writerly career. It has won Krishna plaudits from writers like Anita Nair and discerning readers who don't necessarily buy and read only books recommended by Crossword bookstore owners and Landmark shortlists. I even heard one top Tollywood producer recommending it highly for ROFL effects.


Like Puri Jagannadh of Tollywood fame, I liked the audacity of Krishna who announced in 2012 HLF in Hyderabad that his next book will be based on film industry and it is titled "Jump Cut". Puri also, for the record, announces tantalising titles with unintended consequences. So, Krishna, as he spoke at the book-launch took almost two years to write this book which includes one year spent at the editor's table of Harper Collins. "Jump Cut" is itself a snappy title which demands a google or two, maybe even consult Warner Bros. or our own Annapurna Studios to decipher what it means and why the title.

Jump Cut, in film parlance, means an edit between two shots that feels abrupt or discontinuous usually intended for expressive or dramatic effect. Jean-Luc-Godard, a pioneer, is associated with "jump cut" even if he may have accidentally created it. It seems to now form a blind followership by directors of South Indian action films who love to challenge the illusions of continuous space and time within a shot that seeks to maintain continuity. It has become a motif for stylised action and dramatic shots. So, Krishna has selected a wacky title that is set in a different setting than what his first book talks about. It's about a protaganist aptly named Satyajit Ray-Raman who returns to Madras to be with his ailing father Raman, an Assistant Director to ace director Rajarajan and others in Kollywood (Tamil Film Industry). Raman passes away but not many come to the funeral which surprises Ray-Raman. His investigations lead him to a character called Rajarajan, the same guy who milked his dad without due credit and cash. He decides to fight one grand battle against Rajarajan for blatant plagiarism or violation of intellectual property rights. He weaves a surreal masala mix that reminds you of the loud eighties where the hero, his side-kick and a lady who needn't be his muse take the villain on a trip, work him into becoming more greedy and lead him to the scent of a woman and money trap that bring the house down. Three characters, Abie, Sumi and Selva are roped in by Ray in the most clandestine manner. There is also Padmini, a bold woman who turns on the hero's libido one night before her engagement to another guy. Would Ray succeed ? Will he go back to US? Will he get Padmini? How much will Sumi stoop to conquer Rajarajan? Read on to have these answered.

Krishna Shastri is quite a skilful writer who can collapse a potboiler of a South film plot into some salacious prose thats rich in variety, pace and narrative. Krishna delivers a punchy, naughty, sometimes raunchy but mostly energetic output in less than three hundred pages that must score high on entertainment. Except for the first seventy pages, when he takes time to set the tone for the launch of an offensive by the protagonist of the book - Ray, I found the book mostly riveting and intensely racy with delicate turns of phrase and even over-turns of the phrase, as someone pointed out at the book launch. Krishna has the gift of an eloquent story-teller who has a voice of his own (evident even in his first book) and an incurable flair for humor that refuses to go away all through his prose. Krishna has an additional gift of an observant eye that is as precise as detailed as a camera on prowl: he compares a plate of "jantikalu" (a salty delicacy) as a collection of "infinity" signs (as in mathematics), he spots the Sun coming out of the ocean like "a swimmer jumping for a breath of air", he defines a particular movement of hands like "doing a Shahrukh". Get the point? "Jump Cut" reads like an engrossing screenplay with tens of similes, metaphors, and expletives which remain recessed in most people's memories but seldom float on paper.

When you read the book, you know you are reading a new master of English prose with a dazzling voice and a narrative dipped in good humor and occasionally, very rarely, below the belt. Krishna Shastri, at the book launch, which I attended mentioned that he has plans to launch himself for a film-writing career too, which is not contextually far-fetched from the palette he is painting his life with right now - children's books, copy ads, humor columns and novellas. I am sure, South film industry will beckon him soon as humor and imagination are both in terrible short supply and KSD with his top-of-the-tree lineage is well-suited to command a price tag with a premium not unbeknownst to his family. Just in case, you think this is ending like a panegyric the way Ray drives Rajarajan into committing harakiri, wanted to remind you, dear reader, what not to expect and what isn't happening in the book?

For a change, there is some Tamil in the book which could have got translated for a wee-bit better appreciation, atleast as a foot-note or in the appendix. I could not digest the proportion of Tamil words hurled at me at the cost of a few Telugu words, whatever be the arguments for elevating a classical language to that of the national language. Two, there are flashes in between chapters which justify the title "jump cut" but they remain a style but do not enhance the narrative or the characterisation. Three, there could have been more research into the issue of Intellectual Property issues of a film industry which copies unabashedly from Korean and American films and everything in between. Just a passing reference to an imaginary website pilferingpenis.com (It doesn't exist, don't try!) doesn't help the cause. Four, despite a promising start to fiction, the plot doesn't have multi-layered depth that goes beyond the three-act filmy drama. At one stage, the plot gives away when Rajarajan becomes more gullible and naive than the most idiotic and rotund villains of films like "Adavi Ramudu" and "Sivaji" and there is not much drama coming.


Despite these shortfalls, "JumpCut" is a thrilling and luminous read from one of India's freshly-minted talents in writing. KSD will be a treat to read whatever he writes and if he works on the elements of drama and depth in his plots, he will be a phenomenon to watch out for.


"JumpCut" by Krishna Shastri Devulapalli, pp.296, Price: Rs.299.00, Pub. Harper Collins India

July 27, 2012

"Turning Points" by APJ Abdul Kalam: Glimpses of a People's President (Book Review)

Avul Pakir Jainulabdeen Abdul Kalam was India's eleventh President of India and also recepient of Padma Bhushan, Padma Vibhushan and also Bharat Ratna. Like Abraham Lincoln of the United States, he was famous even before he ascended to the Presidency, first as a rocket-missile man and later as an upright President - probably, the best the country has ever known. It was also one of the rockiest tenures for any President with the exception of probably Neelam Sanjeeva Reddy and Babu Rajendra Prasad.  Now, after serving as one of India's best-loved Presidents, APJ Abdul Kalaam has released a highly-readable memoir of his journey through the greatest challenges of his life and career - "Turning Points". Its a worthy sequel to "Wings of Fire"  - the first book that created publishing history. The royalties that acccue from the time the book was released can make it one of the best-selling books by a public figure in India - reaching the commanding heights of success.





"Turning Points" is a sparkling and stimulating read from APJ. In less than two hundred pages, the books covers all the milestones of his remarkable career without repeating much of what he said in earlier books - some of which are million-dollar best-sellers. He covers in fourteen chapters all that he wanted to say with a simplicity that marks his personality that now bears his writing out. Eight turning points, seen before Presidency and one after demitting his office, are covered in one chapter with a childlike innocence. Most of the facets that are covered only go to highlight and extend his astonishing ability to connect to the masses - especially middle-class, elites and children of India. He toured 21 states during his Presidency with the exception of only Lakshadweep, has brought Rashtrapathi Bhavan into the e-governance framework that he had grander designs to revitalise and recast for bringing greater accountability.

Its meant to be a tell-all, threadbare account of some of his most controversial decision - the dissolution of the Bihar Assembly, the returning of the bill relating to Office of Profit, the capital punishment decisions of Afzal Guru (on which he was silent), the decision to invite Dr.Singh in 2004 when it could have swung in favor of a foreign citizen Sonia Gandhi. Again, APJ is stoically brief in his analysis of those days that set the country's opposition on fire against Sonia's nomination to the Prime Ministership. Some of these chapters are weakest - in the sense that the ex-President tries to put a non-controversial treatment, choosing to be concise rather than be elaborate and hence, controversial.

History will always remember Presidents and Public figures who are courageous and sterling torch-bearers of integrity, honesty and competence. On that count, APJ scores the finest in recent memory of how a President has conducted himself in public life. Whether it is in meeting more Parliamentarians, State Ministers and Governors, or returning every gift, every single gift he ever received. Talking about why he is reluctant to receive gifts from anyone, he recalls the lasting influence in this matter was his father.  Quoting extensively from Manu Smrithi and holy works of Musllim saints, he quotes that, "When the Almighty appoints a person to a position, He takes care of his provision. If a person takes anything beyond that, it is an illegal gain." He paraphrases Manu again on why one must not accept gifts: No individual must accept gifts for the reason that it places the acceptor under an obligation to the giver and ultimately results in making a person commit immoral or illegal acts. Thats an exceptional value system for any Public figure and APJ has inspired a generation with his behaviour at Rasthrapathi Bhavan.

"Turning Points" is sure to climb the top-seller list because of a very balanced and yet erudite rendition of a productive and inspirational life. APJ has been engagingly fluent in many aspects that are seldom discussed by one public figure - be it education, technology, scientific pursuits, religious tolerance, raising standards of governance and accountability for Parliamentarians and Ministers, Anna Hazare movement, world peace and disarmament. He has a view on most aspects that are bordering on world citizenship and egalatarianism and altruism. All this, with a sense of humility and positivity thats infectious. Even if he hasn't been re-considered for the post of Presidency this time around, APJ's words of wisdom and his vision for making India a Developed Superpower by 2020 resonate well with India's public. I only wish his books get widely translated and read in all languages of the country. The books is not perfect to a fault, but it will not disappoint you, dear reader, whatever be your age or qualification. More power to you, APJ.

Turning Points: A Journey through Challenges by A.P.J Abdul Kalam. Pub: Harper Collins, pp.182, price Rs.199.00

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