Sankranti Movie Ratings (Telugu) "Darbar"/ "Sari Leru Neekevvaru"/ "Ala Vaikuntapuram lo"/ "Entha Manchi Vaadavura"

Sankranti films are always special. And I have seldom missed in the last twenty years. Didn't have the time to review in detail, though because reviews hardly matter for Sankranti releases. You will somehow watch with your gang of birds flocked together in urban or rustic settings. But I will give my strong opinions (as strong as ever) if it still counts:

1. "Darbar" (starring Thalaivaa Rajnikanth)...Telugu

Average film with below-par story and straight narration by AR Murgadoss. We expect nothing but mediocrity from Rajni and yet fall for his swagger and mechanical drills but are more harsh in our expectations when it comes to other Tamil Superstars like Kamal Hassan, Suriyaa or Vikram. It seems to get incurable and hopeless with each passing year for Rajni except last year when "Betta" had electrifying Rajni effects.

Rating: 2.5/5

2. "Sarileru Neekevvaru" (starring Superstar Mahesh Babu)...Telugu

A routine story with high dose of entertainment and commensurate performances by actors alongside Superstar. Notable are Prakash Raj, Rajendra Prasad, Rao Ramesh and Vijay Shanti. Rashmika is cute but over-the-top in the movie with her ibby-jibbies. Highlight of the film is Mahesh Babu's out-of-comfort-zone acting and body language that reminds you of films like "Khaleja" and "Dookudu". His characterization is also refreshing as to how a soldier would mend civilians losing their civic sense and sense of civilization. If only he allowed more space for etching out Vijay Shanti's character, the film would have gone to another level. But the soldier's take on society is both pleasant and rapturous thanks to Anil Ravipudi's directing. Despite the film moving on predictable lines post-interval, his clarity and grip on what he wants the audience to take away from the film is complete. Tamannah Bhatia gets the most flattering item song for any item girl in the industry so far. Length could have been shorter by 25 minutes. If there is anything for Mahesh Babu to consolidate his position, he should reduce focus on his good looks and screen time and invest in better and more interesting stories. Yet, 169 minutes is mostly watchable once.

Rating: 3/5

3. "Ala Vaikuntapuramlo" (starring Stylish Star Allu Arjun)...Telugu

Trivikram created an entertaining narrative of 165 minutes about a theme stealth-borrowed from an old Telugu film classic starring NTR and R Nageshwar Rao "Inti Guttu". He re-interpreted the film for the new-age audience well but there are fatal flaws in the film which are not discernible to the audience. Yes, you can ignore baby-swapping as a doable crime 20 years back. But Trivikram who defends middle-class moralities and lectures on their upkeep has created a story which has faultiness on middle-class morality. Firstly, no middle-class father foregoes his baby boy to enter a billionaire family so he may get ahead in life and riches. Secondly, no adopted son disowns his past upbringing to crave for a billionaire's mansion at the very moment the secret unfolds. Thirdly, it is irresponsible on Trivikram's part to paint the picture as rosy as a "Lion King" destiny in picturing Allu Arjun's moment of destiny just like in Walt Disney tale where a baby Simbha learns that his blood is leonine and hence cut out for bigger things like ruling the kingdom. Yes, blood is thicker than water but in reality your upbringing and environment makes all the difference in how you shape your daily moments and destiny. In characterizing the contrasting roles played by Sushant and Allu Arjun, director shows as if none of the inputs or parental guidance provided by either set of parents has any bearing on the way their personalities are shaped. This is ridiculous and self-perpetuating myth which only leads to inequalities in society. The most famous case is the "Nobel Prize Winner Sperm Bank Experiment" where someone thought it is best to impregnate as many women with the sperm bank of Nobel Prize winners so that mankind will get more geniuses like Nobel winners. Trivikram's thesis in the movie is that outrageous and preposterous. I am appalled that along with many other flaws as pointed earlier, it is middle class audiences who are raving about the film as a cult classic. Nonsense. Despite that, the film is carried entirely by Allu Arjun with a never-before performance that stands out in all departments. Thaman's BGM and musical score are also a stand-out; his transformation from copying fast-track western albums to creating new sounds with refreshing mix of traditional and western instrumentation is the story of the last three years as to who is ruling the sound waves in TFI. Stunts are always creative in Trivikram's films but when you are surrounded by so many bashers, how does anybody get so creative to wield a woman's dupatta or a car windshield to polish off the villains beats me! Entertainment quotient is high though comedy content is low. What disappointed me is lack of clarity in Trivikram's taking in the film right from points mentioned above to Murali Sharma's unrepentant characterization. At least a minute out of the 165 minutes could have been taken to round off Murali Sharma's litany of crimes. Watchable once.

Rating: 3/5

4. "Entha Manchi Vaadavuraa" (Starring Kalyan Ram)...Telugu

Vegesna Satish comes with interesting concepts that hold some message for the new generation drifting apart from the world we grew up in the 60s and 70s. This time he comes with a theme of filling the void left by growing generation gap in our society. Like buying bottled water and twiggy-ordered food, he builds a beautiful plot around hero Kalyan Ram and his fiancé Mehreen. Kalyan sees every family has an emotional bond missing with the loss of a dear one be it a grand-father, son, sister, daughter or an aunt and so he sets up a company which "leases" the missing kin until the emotional needs are fulfilled. It is a slow narrative of 144 minutes with only three songs but content is unique and layered with good performances by hero and heroine besides a galaxy of vintage actors like Annapurna, Suhasini, Sarath Babu and Giri Babu. Like "Shatamaanam Bhavati", Satish has a knack of presenting relevant messages to keep our social structure intact in the wake of increasing nuclearisation of families and isolation of the elderly generation with the dawn of new technologies and general apathies. It is tough to expect jazzed up entertainment in this kind of narrative but if you are patient for the first thirty minutes, you will get some moments of epiphany in the film. Music by Gopi Sundar is outstanding. Watchable once with the elders.

Rating: 2.75/5

#Darbar #SarileruNeekevvaru #AlaVaikuntapuramlo #EnthaManchiVaadavuRaa" #SankrantiReleases #SankrantiMovies

"Brahmotsavam" (Telugu Film Review)

My review:

https://www.telugu360.com/brahmotsavam-review-live-updates-collections-overseas-talk/

"Brahmotsavam" (Audio Review)

https://www.telugu360.com/brahmotsavam-audio-release-juke-box-mp3-audio-review-listen-online/

When DSP Met Superstar Mahesh, again

On the choices of music composers by the ruling Superstars. An analysis over the years:

http://www.telugu360.com/when-dsp-met-superstar-mahesh-again/

"Athadu" : A modern-age Classic

An analysis of why Athadu  has an enduring appeal on the occasion of the film completing ten years since release:

http://www.telugu360.com/why-athadu-is-a-modern-day-classic/

"Srimanthudu " (Telugu) : A Film Review

My review of Srimanthudu:

http://www.telugu360.com/srimanthudu-a-touching-family-drama-with-a-message/


 

"Srimanthudu" - Audio Review

My review of Srimanthudu Audio:

http://www.telugu360.com/srimanthudu-a-good-balance-of-melody-and-rhythm/

"Memu Saitam" : Gemini TV strikes back with a Winner.

"Memu Saitam" program on Gemini Television yesterday gave a new high in Star-struck  entertainment. The last time we got such a high from Tollywood was when MAA TV telecast the three-day fest celebrating the 75 years of Tollywood with a galaxy of talents including the venerable ANR who was alive then. "Memu Saitam" was a telethon  - a marathon on TV running for upwards of 13 hours - the longest in a single day. What struck me was the range and the repertoire - catching our stars doing what they are good at - entertainment all the way. The program itself was well-coordinated and orchestrated to near-perfection with plenty of interludes and breaks to mitigate any monotony from watching such a marathon.

The programs were light on content and crisp on delivery  - most of them except the two dud shows by the ruling music composers - Thaman and DSP who were stuck in old-world ways of boot-licking their demigods. What was Thaman doing when a CM was gracing the audience I could never get. Or, what was he really thinking in insisting on his nautanki drumbeats with every passing hero or director he worked with I failed to realise. DSP could have sung the latest songs from "Legend" etc. but he is stuck on the much-repeated song of "ShankarDada MBBS".

Moving away from those few jarring notes - the rest of the programs deserve a five-star  rating - the well-contested Kabaddi matches with refereeing by Mohan Babu and the outburst by Brahmanandam, the cricket games with the lightest ball and the lightweight overs - 6/6 format. Comedy inputs by Brahmi, MSN and others was impactful. Balayya's feat at showing his multiple talents outside of acting was neat and entertaining. All the other music directors but for DSP and Thaman who got their six minute hall of fame were dignified and mature enough to present their better songs for the occasion - Mani Sharma, Koti, Ramana Gogula, RP Pattnaik, Raghu, Srilekha etc. Interview by the giggly girl Samantha with Mahesh Babu was becoming quite frivolous and personal until director Trivikram intervened and brought the much-needed seriousness to the show. Yet, it was one of the better off-beat interviews seldom seen of Tollywood superstars - it had spontaneity, fun and the surprise elements in a tete-a-tete.

Two segments stood out taller than the rest of the program in terms of their uniqueness and innovation - one was Nagarjuna's short program on some of the silent heroes behind the HudHud relief efforts - it resonated well and elevated the program to a worthy level. The other program that wowed you with content and delivery was the culinary competition set by the producer of blockbuster in making "Bahubali" to the team that is making the film  - Rajamouli and Gang. Set in poetic motion, the struggles by the various pairs from the Bahubali team in coming up with award-winning delicacies was brilliantly shot and set to lovely music by Keeravani - the maestro who will hang up on the high of the movie's soundtrack release in December 15.  That program was the most creative one not seen in recent times anchored well by the ruling Divas - Suma and Jhansi.

On the whole, for a film-crazy public, the rewards of watching a Sunday full of entertainment is its own reward. The collections so far of around Rs.16 crs. are better than the individual awards announced in the immediate aftermath of the program. As the competition hots up on the Telugu satellite space, GeminiTV strikes back with an ace of a memorable program by the who's who of Tollywood for the HudHud victim relief. I won't be surprised if yesterday's "Memu Saitam" gets one of the highest TRPs.

#MemuSaitam #Gemini #SunTVnetwork #Tollywood #TFI #TeluguFilmIndustry

Tollywood Donations for Vizag: Enough? Good Enough?

Tollywood has donated Rs.2.4 crores so far to the city of Vizag via CM's Relief Fund. Good initiative. But is it good enough? If you look at the history of natural calamities that hit the coastal Andhra both in late 70s or the early 90s, the Telugu Film Industry (TFI) played a pivotal role in mobilising resources in kind and cash for the ravages caused by nature. Both NTR and ANR and others led from the front in touring the state while they were flanked by all the leading actors and actresses of those times. I was a toddler in 70s when NTR, Jamuna, and several others passed our two-room house in Narayanguda - my parents donated cash and clothes. Those kind of initiatives are what are needed by the Industry that churns out movies - truly the opium of the masses. Each generation of TFI owes it on them to take such leadership initiative because the effect of such efforts galvanise many others to participate in the rehabilitation work as against mere tokenism. Today, it has become more a "you start- I will also announce something" trend. At a time when Vizag  has created the infrastructure to make a film hub and the city and its vast beach-side were exploited by many film-makers from Balachander to Jandhyala to EVV to Trivikram, the TFI should go a step beyond making chequebook donations to the "city of destiny" (a sobriquet given by Bharat Ratna Mokshagundam Visweshwarayya).

The figures also don't just add up to the math or the effect of inflation. Vizag and its surroundings usually quote at a slight discount to the distribution rights of Nizam territory. "Aagadu" was sold for Rs.5.5 crores in Vizag, "Govindu Andari Vaadele..." for about Rs.5 crores and so on. So, you get the idea. Contributions by the superstars and mega omega stars is not even five per cent of the distribution rights for one film. Infact, a contribution of Sampoornesh Babu's contribution is technically greater than the stars because this Babu acted in just one film and he must have given ten per cent of his takings from the film! In those days, the days of NTR and ANR, the donations were given out either as a percentage of their networth or a percentage of their annual takings which when compounded with the overall mobilisation of public monies that get enlisted by propaganda and canvassing - the benchmarks were higher than what today's generation of top heroes give out. Cinema has a symbiotic relationship with the society and during bad times, cinema has to reach out better than giving out token amounts - because it is the only medium that cuts across the lines and mobilise mass support. Better than most TV media which are clueless, heartless and woefully cynical. It's a shame if TFI can't rise to the occasion. 

#Tollywood #VizagCycloneRelief #HudHudReliefEfforts #TFI #MovieReviews #FilmStudio #Diviseema #TollywoodDonates

"Aagadu" (Telugu) Film Review

"Aagadu" is an alround entertainer starring Mahesh Babu which tries to erase some of the bitterneess tasted at the Box Office by the same producer trio who gave us "1-Nenokkadine". With Sreenu Vaitla, MS Guhan in cinematography and Thaman's techno-trance music on the technicals, the team cast fair and lissome Tamannah, ruling Diva Shruti Hassan in a club song and comedians Brahmanandam, MS Narayana, Vennela Kishore. Apart from a familiiar comic villain Sonu Sood who is a regular fixture in Mahesh Babu films, they cast three musketeers Prabhas Seenu, Raghu Babu and Posani in their career-best performances. The movie sizzles mostly in the 165 minutes of ubiquitous entertainment that moves at lightning speed. The audiences also laugh at all the right places. Yet, something has gone wrong in the film. Is it the story?  Characterisation? Treatment? Heroine? Over-confidence? Dialogue modulation? Lack of novelty? Lack of sentiment? Burden of expectations?

All of that and the fatigue that comes with the familiarity associated with all of Sreenu Vaitla's films. As a director, Sreenu Vaitla seems flawless because he moulds his films in the KV Reddy style of film-making that moves a story forward with all the elements of entertainment that family audiences lap up. But if you see the discography of Sreenu Vaitla after the first five films and compare them with the output of the last four - "Badshah", "Dookudu","Ready", "Dhee" they are the same - a light-hearted romance, a gang of villains, sentiment of family renuion or father-son-brother, hero using Brahmanandam to infiltrate the villain gang and tomfooling them with a fairy-tale ending. That is precisely the story in Sreenu Vaitla's films.

In "Aagadu", Mahesh Babu (Shankar) is a cop who takes revenge on the gang of villains led by Sonu Sood for separating him from his father (Rajendra Prasad) and brother and a lot that follows after that. And then eliminates each one of them in novel ways  - thats the good part of Sreenu Vaitla's screenplay. The story has a picture-perfect ending but takes you through a roller-coaster of entertainment and great comedy that ranges from top-class (like the MEK-inspired quiz show) and sub-standard (the teleshopping ad-inspired advert on Saroja Sweets).

Despite choosing some great jokes (which spare no one from Balakrishna to Chiranjeevi family  to Botsa to politicians and sportspersons) the film lacks freshness in content and treatment. This is where I doubt if the film will have the stamina at box office to beat previous records because as I reiterated in the past, Telugu audience is the smartest when it comes to detecting movies with a deja vu flavor or plot or treatment. While Tollywood doesn't make different films each time, the audience doesn't blindly consume films similar in content. This is the greatest irony of the industry which over-invests in stars and star music directors but under-invests in story-writers. Even if this film is made for the fans of Mahesh Babu, they will be the first to desert the movie after the holiday season ends - thats the cold truth which superstars and mega power stars must realise.

Over 165 minutes, the director goes down the beaten path of entertainment pursued in "Dookudu" - the same childhood days during titles, the romance in pre-interval, heights of comedy, fights galore and the square-off with villain in interval, the item song post-interval and then Brahmanandam's key entry at climax time. Punctuation followed with boring predictability and resemblance to so many films like "Yamudu", "Singham", "Gabbar Singh" and of course, "Dookudu". Sreenu Vaitla's obsession with television shows in igniting comedy out of everything needs to end. He has the commercial sensibilities to take entertainment to the next level without diluting family-wide viewing needs. Unfortunately, he has fallen out on ego issues with writers who supported him till "Badshah" - Kona Venkat and Gopi Mohan. With a new bench of writers, what stands out is the dialogues but not the story outline.

To be fair, there are some highlights in the film. Undoubtedly, there are actors who stand out - MS Narayana (he has the best self-edited lines in the film) who steals the thunder without moving an inch from his seat except in the last scene. And then the three musketeers - Seenu, RaghuBabu and Posani. Rajendra Prasad is under-utilised; a weighty actor like him is reduced to be a poster boy father to Mahesh Babu. The scenes where Mahesh Babu remixes and tells the storylines from his previous films are hilarious and different. The best scene of comedy is the Quiz Show spoof on MEK. All the three musketeers and Mahesh Babu and Vennela Kishore outshine each other with comic voice modulations mimicking TV hosts. It runs for almost nineteen minutes and can get repeat audiences. Sonu Sood, Mumtaz and Ashish Vidyarthi fail to create impact in the film - Sonu Sood salvages a bit in the climax with his own retelling of a Panchtantra story that sort of summarises the story itself. (Maybe thats the source of inspiration for Sreenu Vaitla's creative team). Tamannah seems a misfit in the film despite her bare-all attitude. Shruti Hassan outsizzles Tamannah in one song even if they don't share screen together. One is tempted to think the pairing would have been perfect if Tamannah was restricted to an item song and Shruti was the main lead.

Mahesh Babu, despite all the limitations and fatigue in content, carries the film entirely on his shoulders. He spares no effort in taking charge of every scene where he is either leading the show or insinuating an outcome. His voice modulation is seeing an unprecedented transformation. In "Dookudu" he tries two modulations (Telangana and Andhra accents). In "Aagadu", he tries too many to remember and register. Thats a fatal flaw because the audience need time to process so many modulations and in the end you may remember only few dialogues but fail to acknowledge the effort. In an attempt to make himself a Superman in all departments, his efforts may go waste unless audience repeats to this film. It may well be a costly lesson for all heroes - don't over-invest yourself in one movie unless you plan to retire with this one. Dance movements have been more graceful for Mahesh in the film. Prem Rakshit seems to have done his job well in the three songs that had some choreography to note. Stunts have been many but only one stunt pre-interval has been good - that should have been all there is in stunts thanks to Vijayan. The rest of the stunts actually suck including the costly one shot at Bellary in the opening sequence. With all the modern technology available, today's stunt masters don't seem to get the emotion that accompanied the "dishum dishum" sounding stunts of old times - today's heroes are better at bending limbs and breaking bones but not at getting whistles. Mahesh Babu has already made a statement in "Dookudu" that he is the best in the current crop of actors in range and repertoire of acting and screen-sharing with seniors. In this film he may have overdone his bit that borders on over-confidence. What undermines his efforts is the choice of the plot and the absence of connect with the audience in the form of sentiment. It was sentiment and comedy that made "Dookudu" a blockbuster. By firing on all engines of comedy, director overlooked the role of sentiment in this film.

Thaman's music in his fiftieth film is good in parts but not in the same league. One finds the BGM score reminiscent of "Dookudu" re-recording. While two or three songs stand out for the beat, the picturisation lets the output down. Sreenu Vaitla chooses outdoor setting for both the fast songs in the film which makes it monotonous to watch. Atleast the last song should have got done in a lavish indoor setting or in Chiraan Fort  (his lucky setting for scoring a hit). On the whole, you can watch it once for Mahesh, comedy but the length and the fatigue wear you out in the second half. First half by itself should have been the length in this 165 minutes of reptitive fare. For that it doesn't deserve the top-notch rating.

My Rating: 2.75/5

#Aagadu #Tollywood #filmreviews #MovieReviews #MaheshBabu #TeluguFilms

And the Oscar doesn't go to...

And the Oscar doesn't go to...

So even the Oscars couldn't defy "Gravity" its anti-gravity moment. The mexican director would have lived out his space in  trance as his film bagged seven oscars out of ten. Predictable? Not so much. Or maybe. Because over the years, the awards have a degree of giving out max to those films which generate the maximum adulation from the global audience. This could be because the Hollywood Studios and their gargantuan think-tanks are hitting  a dry run when it comes to big markets like China, HongKong, India, and the MiddleEast where cultural dissimilarities are making their films come a cropper. "Gravity" collected Rs.62 crores in Indian theatres despite the hoopla. "Dookudu" and "Gabbar Singh" generated a higher RoI than that film.

On that count, you can see why films like "Slumdog Millionaire" and "Gravity" sweep the awards even if with  diluted standards and dumbing down of English for the global audience. It is like a Miss World contest or Miss Universe contest - Hollywood which represents the apogee of American Culture wants  and crowns film-makers who strike gold with more eyeballs rather than film-makers who are altruistic (Oliver Stone), brazenly American (Martin Sorcerese), uncompromising (Steven Spielberg) or self-obsessed and controversial (Woody Allen).

 If the trend continues, 20 years down the lane, I think there will be more foreign language films competing for the Oscars or film-makers with the American sensibilities but a global pulse like Eduardo. That leaves the Indians with a terrific opportunity - don't make films for the Oscars, try to beat them in sensibilities and cultural opulence and larger-than-life sliceness. One day, with SFX a "Bahubali" or a "Hanuman" or a "Mahabharat" will gross as much as a Spidey or a Batman. Americans have killed more film industries since the 1920s by their clinical imperialism of the culture of Americana which has a distinct closeness with most Western cultures except the Koreans, the Chinese and the Indians. Watching the Oscars this time became more boring than a Pogo channel where the anchor hustles with a masked face. No wonder, the Oscars are now looked down by those who covet the BAFTAs, the Golden Globes, the Cannes or now the Sundance where unconventional yardsticks of measuring success are bringing out such exciting films like "Boyhood" and "Wajdah" (2012). 

On the contrary, Oscars are still stuck on  criteria that the critics and the audiences don't seem to agree often but are determined by quixotic whims and messages from the masters who call the shots at the industry. Any idea why Sandra Bullock didn't get the best actress award? Any thoughts why Leonardo Dicaprio continues to be at the non-receiving end of the awards? Despite a uni-dimensional way of judging the films, the Oscars get the maximum mileage but still lesser than what the Superbowl or FIFA World Cup command. 

Today, close to seven billion people are watching films and a fraction of them are wanting to make films in as many unique way as their sensibilities and paradigms motivate them to. The Oscars can go to anybody who is trained to give a well-rehearsed elevator speech. But lets not think that their success is a benchmark - don't be misled by the UNESCO heritage-type statements going out when the Oscar goes to a film that talks about slavery in Africa, a war waged in Afghanistan or Iraq or a legend in South Africa. There are more ways to watch a film, make a film and even review a film. Remember tonite that Oscars may be more anti-diluvian in ways you haven't  yet realised.

"1- Nenokkadine" (Telugu) Film Review

Director Sukumar has made some of the most intelligent films in commercial genre  - "Arya", "Arya-2", "Jagadam" and "100% Love". His films usually have an air of native touch with intelligence, wit and comedy that sticks well. Coming from the background of a Mathematics lecturer, there is a lot of sprinkling of concepts of logic, puzzles,algebra and mathematical induction running undercurrent to the main storyline which is usually romantic in most of his films where he tries to weave abstract themes into a cogent story. "1-Nenokkadine" is another film in that genre except that the director forgot to entertain us and also thought Mahesh Babu will not mind doing a role that pigeon-holes him into one of the most boring characters of his career. 

The story appears to be copy-pasted from some foreign film where a boy Gautam (played by Mahesh's real son Gautam) grows up with half-registered memories of his loving parents being killed by three villains on a trip to Goa. The boy grows up to become Mahesh who has an acute "Integration Disorder" which is a simpler term for "Schizophrenia" where Mahesh gets hallucinations about the three villains who killed his parents -  Kelly Dorjee, Pradeep Rawat and Nazar. He books himself solid everytime with the police only to be found out that his acts are unreal or sometimes real. These get him into close contact with a TV journalist played by debutante Kriti Salon. Both of them fall in love and the scene shifts to London where Mahesh unearths more clues about his parents - he eventually finds out the villains and the truth about his parents and why they were killed. Is that all the story? It's a bit more complicated than that as there is an angle of GM foods and seed companies using Hydrogen Cyanide in crops. Then there are three kinds of clues of Rubik's cube, a locker key and a 1992 British coin which finally lets Mahesh go and find out the truth about his parents. 

While the story appears ingenuious it is circuitously told without any respect or sensititivity towards an audience who have never been trained to think logically, linearly and sometimes abstractly - all at the same time. Sukumar must have always taken more additional sheets during his examinations, and this film is also unusually long at 169 minutes which collapses so many things in one plot that it reminds you of too many films - "Ek Niranjan" (where the hero hunts for his parents), "A Beautiful Mind" (where the hero is schizophrenic and solves cryptic clues), "Nenu" (where the hero talks to himself as if his wife is around) and "Athidhi" (which was a disaster for Mahesh because he does nothing but brood).  A film like this can be fitted better into a graphic novel or a page-turner instead of allowing itself to run like a multi-grain bread gravy-train which is running on too many engines. It failed to register - there are atleast seven brilliant clues which are too fleeting to notice. (I missed two of them which my wife, a Maths teacher could easily catch). Then a lot of repetitive scenes and surreal stunts take the thunder away; only two  stunts, one  in Goa waters and another in tunnel road where the hero skids off under a car that is skidding off in the opposite direction, stand out. Comedy is nil and the lose lines that Posani Krishna Murali mutters get you no cheers. Mahesh gets louder laughs than others when the joke is on his hallucinations. 

Mahesh looks fab and fitter than before - he seems at ease in dances with a few groovy moves. By baring his torso and his skin below the neck, Mahesh has proved a point or two. His stunts are becoming mediocre and implausible - there is no emotion or build-up of adrenalin. It is just one risky jump after another with the acrobatic guidance of Peter Heins. One of the stunts post-interval look like a repeat of "Dhoom-3". At this stage in his career, Mahesh needn't prove his mettle in mindless stunts but look to enhancing his market-cap by doing entertaining scripts because thats what draws out the best family crowds. In this film, there is not one scene which gives a high to Mahesh in upping the ante in acting, emotions or comedy. By picking a plot which keeps him serious throughout, Mahesh has erred on the same side which took him back with films like "Athidi". Incidentally, "Athidi" was produced by UTV and "1" is produced by Eros International apart from the producers who gave us "Dookudu". 

Kriti Salon as the tall journalist who stalks Mahesh and later becomes his lover is a promising fresh face. She looks ravishing, cute and is able to hold on her own against the persona of Mahesh. Her character is the most clearly etched one in the whole film. Nazar has few good lines and tried to do an image change by playing the main villain. Usually, he plays Mahesh's dad or a relative so playing a villain has pulled down the emotional connect both have had in several films. Music by DSP is great in background score but falls flat in main songs. The song in Goa with Kriti Salon wooing Mahesh and the one that comes immediately after interval are well shot. Dialogues are below-par and contribute their bit in making the audience uneasy. The lack of clarity and consistency in screenplay mar the film throughout. One, the title is not justified. You don't know whether it is about superstardom or aloofness. Two, the director misses out that audiences don't come to watch movies to solve puzzles in Sankranti season. It's harvest time for many not exam time. Three, Sukumar is overawed by Mahesh so much that he is blinded by admiration. In the first half, there is a bike parked by an ATM user flinched by Mahesh  - the number says AP 09 MB 1. Again, he drives another car where the number is AP 09 WZ 1. Why does he have to show stranger cars as no.1 that Mahesh likes to drive? Lastly, a lot of gaps in tight narration make the story-telling hazy and lazy. The gamble taken by Mahesh also is risky because Sukumar has ruined the film with over-worked story, hazy screenplay and scant disregard for entertainment value.  Which makes it one of the forgettable films in Mahesh Babu's career. 

My rating: 2 out of 5.

"Shadow" Film Review (Telugu)

"Shadow" is one of the most-publicised films of Victory Venkatesh. The publicity was imperative because in an era of fast-changing tastes of the audience, Venkatesh has fallen way behind both in terms of recent content and record. His films were becoming monotonous and shallow - the same family drama, trump-like character played by Venky, out to sacrifice his lover at the altar of marriage with another, and then the banal ending sometimes happy and sometimes sad - he even slashed his tongue in a film. No wonder, for the last year's Sankranti, his "Bodyguard" became a washout and couldn't stand the onslaught of "Businessman". Earlier in 2013, he co-starred with Mahesh Babu in "SVSC" which became a classic hit re-starting the trend in multistarrers. But his market-cap was clearly on the wane, he got paid a mere Rs.3 crores for the blockbuster while his co-star walked away with Rs.8.5 crs. (which was more than the satellite rights earned for the entire film Rs.7 crs. won by Gemini TV). Venky and Nagarjuna, who entered Tollywood a good decade or so after Megastar Chiranjeevi never could reach the dizzy heights of either Chiranjeevi or afterwards the range of box-office collections achieved by the likes of Mahesh Babu, Prabhas, Ramcharan and Allu Arjun. Venky and Nag might have touched a bare Rs.30 crs. if you count all the multiplex price collections and openings overseas. 

Why am I plodding on such long preface in a film review of "Shadow"? Thats because, given such a background, Venkatesh tries to don a different role in every sense. It has a negative shade but is positively highlighted in a manner that fits his body language and persona. "Shadow" directed by Meher Ramesh ("Billa" fame) shows Venky in a dashing new Avatar that could be lapped up by his thick-like audiences. It shows him as a multi-masked hero who  comes in different getups to finish off each villain responsible for the killing of his father Nagababu. Each time, he uses a different manner of slaying the villains from Shinde to Aditya Pancholi. How does he do it? By tail-gating Srikanth, a cop who almost nabs the villain only to pip him at the post.  Quite a fast-paced narration and gripping story with a few pointless excursions into comedy that sucks and a passable light-hearted love track with Tapsi. On the whole, what sustains the film is a commanding narrative with an occasional comedy by MS Narayana to give relief. Venkatesh, contrary to what the press and twitterati lambast, is quite good in the many costumes and hairdos. He remains the same rugged, tough-looking Venky of the earlier years, even if age catches up with him. A dignified swagger, controlled heroism, and stunning stunts make Venky a treat to watch. The composer of the season, SS Thaman scores peppy and trendy music including a haunting BGM  that uplifts the film and moves the narration. Picturisation of the songs and choreography by Raju Sundaram is quite a treat to watch. Srikanth and Tapsi hold their own in a film which tries to show Venky in his full-blooded range in all frames. Aditya Pancholi is an impactful villain whose dubbing lets his screen presence down. MS Narayana gets a few laughs with Krishna Bhagwan though he gets repetitive later. His jibes at casteism by commentating on a character called KammaReddy KapuRaju is hilarious.  Meher Ramesh's strengths are in slick direction, moving narrative and good editing (unlike in "Shakti"). He seems at home in shooting sequences in Malaysia, maybe he bootstraps the film's budget with grants from Malaysian Government to promote tourism. What bores the film is the insincere characterisation of Venky as "Chanti" before interval. 

Every actor goes through a hump in a career that gets truncated by invasions from nextgen of actors. Venkatesh, who has had an amazing run of box-office successes has given some of the most-watched Telly films in Tollywood with a selection of themes that appeals to family audiences and loyal audiences. There have been worse films in the past but "Shadow" is definitely worth a watch as I found it slick, riveting and different from the last five films done by Venky. It is not as bad as many reviewers have rubbished it to be. I am a fan of Tollywood, not a fan of Venkatesh and feel that everybody deserves a second-chance  and change of image - whether it is Balayya, Chiranjeevi, Mahesh, NTR Jr. or Prabhas or Nagarjuna. An actor like Venkatesh  deserves better reviews for "Shadow". It was a paisa vasool for all of us who watched the film. 3.25/5 it deserves.

"Mirchi" Telugu Film Review

“Mirchi” is a home production of Prabhas – produced by his brother Pramod. Directed by K.Siva, a writer who debuts with this film. “Mirchi” starts off like a conventional masala film with predictable fare and storyline but later unfolds a full-blooded family drama with a happy ending. It seems Prabhas has selected the right script after the disastrous “Rebel” which took megalomania to new heights.




The story begins in Milan, Italy where Prabhas rescues Richa Gangopadhyay from a gang of “roadies”. Prabhas falls in love with Richa but she is unsure how it turns out as her family back home in Palnadu is a bevy of factionists who live off blood smirks and bloody revenges – starting with her brother Subba Raju. Prabhas befriends Subba Raju who lives in Hyderabad living as a tenant of Brahmanandam. He changes Subba Raju and then moves to Palnadu to change the rest of the gang. Pretty average story. What liberates the movie is “dude” Prabhas with his altered body language and swashbuckling dressing to get new following. Dialogues by Director Koratla Siva are better than many mass films till date. The film has some good entertainment in the first half with Brahmanandam who is settling in as a comedy star tagging alongside hero - he knows what her is upto but not the gang, that’s his characterization lately. Prabhas is opting for family hero image with good mass following – he has the looks, the macho body and the original six pack and the cool looks. Anushka shines better than Richa Gangopadhyay even if she makes a surprising entry in second half – in flashback. It’s the second half that drags with lazy editing - 158 minutes is too much for a film of this sort.



Right from the times of NTR to Krishna to Chiranjeevi, the mass-hero space is up for grabs for anyone who can muck up the maximum adulation from masses and sometimes classes. Prabhas, like a few other superstars, has got the original mass appeal and a faithful fan base thanks to his uncle Krishnam Raju. Now, he just needs to innovate for more innovative scripts like Mahesh Babu and keep up the tempo. If NTR Jr. also joins the gang, they became the worthy trio with dynastic charishma and good face value (without plastic surgery and thirty one stitches that simian superstars get themselves into). They don’t need props like heroines and comedy gang to make 50-day runners. All they need is to invest in solid stories and make clean entertainers. The rest can be turned into gold from their stardust. Music by DSP is average. 3 out of 5 – not a super film but watchable for clean entertainment.

"Seethamma Vaakitlo Siri Malle Chettu" Telugu Movie Review

"Seethamma Vaakitlo SiriMalle Chettu" is a clean and supergood U-certificate blockbuster from the house of Dil Raju who made some of the finest DVD value catalog of family films over the last several years. "SVSC" is a culmination of many people who are proven talents in their own areas of work and so many of them have come together to give a great film that will be a sure-fire superhit which the toddlers and the seniors can watch together.

First, lets look at the creative team that came together for this film. Mani Sharma scores Background score, he has embellished the exceptionally melodious music given by Mickey J Meyer whose last best score was for "Kotha Bangaru Lokam" and perhaps "Happy Days". There are about seven songs and all of them have lyrics and sonorous music - which means Mickey J Meyer has taken the right feedback from those who apprehended his abilities. Mani Sharma and DSP are the best in Re-recording after AR Rahman and Ilayaraja, and in this film Mani proves that he is a pro in setting the right moods throughout a family film with emotional roller-coaster rides. Next comes K S Guhan whose name sounds straight out of a triumvirate list of AVM producers but he is not, he is the cinematographer of repute and one of his best works came in "Athadu" movie. He has made everybody in the film including an irritating character played by Ravibabu come alive and look good. Then, its time to salute an original legend in dialogues who was gainfully employed by K Balachander for innumerable films with telling effect - Ganesh Patro. He has taken the noblest intentions of Srikanth Addala, the director (of whom we will talk more later) in giving us heart-tugging dialogues, dialogues that come straight from the heart, real and yet credible, touching and sometimes tears-triggering. He has also created within the ambit of a wonderful screenplay and straight narration of a simple family story a memorable line for each character in the film which defines and extends their screen presence. For example, Prakash Raj has a line that defines his personality in the film. Rao Ramesh, the only equivalent of a villain if you can call in the film, has a few lines of "Plan, Scheme and Vision" that defines his world and his character in the film. Venkatesh and Mahesh, Jayasudha and Rohini Hattangadi, Anjali and Murali Mohan all have their lines in the film which create an endearing interplay thanks to the words of the director and the dialogues of Ganesh Patro. Can other legends who are past their prime plan in similar ways plan to stage a comeback, I ask as a film-lover?



The story is not outlandish or complicated, infact it is the simplest storyline for a family drama seen in years. Prakash Raj and Jayasudha live in a village with their grownup sons Venkatesh and Mahesh, their only daughter and their niece Anjali and mother Rohini Hattangadi. Prakash Raj is a Good Samaritan who helps anybody who bumps into him because he feels "we shall not pass this way again". Jayasudha and her mother-in-law Rohini Hattangadi's only worry how the sons settle and when they get married. Venkatesh, the eldest son is a straight faced angry "young" man, he is undiplomatic and doesn't mince words and faces struggles at work with his adamance. Mahesh, on the contrary, is street-smart, sweet-talker who flirts with anybody and is acutely conscious of his handsome looks and has lots of fun at others' cost but tries to bind the family together with his diplomacy skills. Their family is connected to another family in Vijayawada comprising of Rao Ramesh, his wife and two daughters Samantha and another girl. Rao Ramesh has absolute disdain for Prakash Raj's family because he measures his world by materialism and success - and feels the latter's family is a bunch of under-achievers and goal-less people who are just eking out their living by killing time. Samantha falls in love with Mahesh and Anjali, the girl who grows up in Prakash Raj's family is paired with Venkatesh from the beginning and she is the daughter of Rao Ramesh's sister who is no more. The climax of the film shows Rao Ramesh get a comeuppance from Prakash Raj's family in a bizarre episode at Bhadrachalam and he changes his mind to give both his "daughters" to the family almost like in "Hum Aapke Hai Kaun". That is a story which seems quite unimpressive but the way in which Srikanth Addala meshed the storyline with narration, built layers of characterisation of each character with utter honesty and rustic charm, is a visual treat -a celluloid extravaganza, ably supported by roaring performances by everybody with a few exceptions.



Between Venkatesh and Mahesh, I honestly liked the performance of Venkatesh for the variety and shades portrayed; first it is weak and then slowly grows in the end. Mahesh's character is good in parts and he shows the youthful fervour and intensity thats earmarked in the story. As a younger brother, Mahesh strikes an amazing chemistry with Venkatesh, the elder brother; he steals the thunder from Venkatesh in some of the scenes because of the way the story moves in the direction of educating Venkatesh for better. There are about six scenes between Venkatesh and Mahesh, mostly at wall corners and terraces - they are the best moments of the film and stir you with what goes on between two brothers when egos are involved and affection takes a backseat. It is captured in the most honest and thrilling fashion and might be one of the best draws in the film. Within the first few moments of their appearance on screen as brothers, you forget that they are superstars and get engrossed in the characterisation. Mahesh, being the younger brother, speaks more in the film, is shown as more ebullient and racy whereas Venkatesh being the eldest brother, shows many nuances of acting with his subtle variations in silence and few lines of eloquence. Prakash Raj's characterisation is not that great in the film compared to the previous films of Dil Raju but his presence lends dignity to the role. Rao Ramesh, who also lends his voice to the statutory cigarette warnings at the outset, has got a role thats consistent and worthy of his potential but towards climax, he could have got more lines as to how he realised his follies; director allows a song to tell it all. Jayasudha has got a meatier role and carries her role with consummate ease. The surprise package in the film is the character of 'Sita" played brilliantly by Anjali (The Tamil girl in "Journey"). If the voice dubbed is her own, then Anjali is the actress to watch out for almost like Soundarya in yesteryears. She is the soul of the film and binds so many characters together and moves the story forward at several moments of the film. She is beautiful, has the looks, got an arresting screen-presence and looks commandingly paired with Venkatesh; pity that this pair got one song whereas Mahesh and Samantha got two songs. Samantha has got three songs in the film including a solo; obviously everybody believes she is the lucky mascot for Tollywood these days. For now, we will hope her luck will favor this time also and she will one day outgrow her cute looks and wimpish girly giggles, she should reach out to the casting directors of Hollywood and get roles like "SnowWhite", "Cindrella", and "Barbie the beauty"!



The running time is 159 minutes. Srikanth Addala who has made "Kotha Bangaru Lokam" is clearly the silent craftsman who has given his best shot after KBL with this film. He has shown that given the backing of a good producer who dirties his hands and gets down to the brasstacks of film-making in tow with the technical team, any director who is earnest, feels sincerely about a message of family values that should reach out to the widest audience in this nuclear-family and fast-paced world, one can indeed make a blockbuster movie. Luckily, for both the makers Srikanth and Dil Raju, the stars are aligned literally for a thorough entertaining film thats given a clean chit at the Censor Board, moves you and touches your soul many a time with lots of clarity. If there are any blemishes in the film, they get over-shadowed by the momentum of the story-telling, music, performances and traipsing speed of the characterisation in giving a warm hug to the audience who come with mixed expectaitons. Ravi Babu's characterisation as a villian, Tanikella Bharani's character as a modern-day Sage Narada who carries tales, and some of the scenes of extreme eve-teasing Mahesh Babu at public places are the only ones I remember, in bad taste. Mahesh definitely looks younger and stylish; his dressing sense looks vastly improved. Venkatesh has got mono shades and could have improvised his dressing patterns. Can the movie be shorter? I always feel so, including this movie review. Is the movie entertaining? Yes and No. Yes, if you expect to be surcharged with emotions and get engrossed with the story and not get bored at all. No, if you expect fireworks from an ensemble of extraneous characters who charge Rs.2 lacs per day and consume Biryani for their entire family. No mainstream comedians in this film except Venu Madhav as a Census Officer. One neat cameo in the film by Producer-Actor Murali Mohan is to be noted - he comes at two crucial junctures and both times he elevates the character of Prakash Raj.



Srikanth Addala is an IIM graduate who has been working for nine years in Dil Raju factory. He has offered a different treatment to how a blockbuster should be and has shown rare sensitivity and dexterity to blend two superstars with different images into one unit of brothers, plain-clothed characters. If this is a trend that becomes more defined and prevalent in days to come, then Tollywood can scale greater heights because this is the industry that remains second to none in terms of entertainment, comedy, scale and technical values. Imagine the power of superstars like Pawan Kalyan, Nagarjuna, NTR, Prabhas, Allu Arjun, Ramcharan, Balakrishna, Ravi Teja and these two to come together for a good story and just be characters instead of being ego-sized cutout characters. Sky's the limit. "SVSC" is an effort that's a dream come true from the beginning for those who believe in the power of cinema to thrill them to bits. For all those who are on this side of entertainment, the side that doesn't take sides of Heroes and only believe in good story-telling, SVSC is a visual treat. I stick to my guns and give it 4.5 on 5. Cheers! Happy Sankranti!

The Business of Tollywood: An appreciation of film costs

"Julayi" movie collects over Rs.11 crores in Nizam region. "Eega" movie collected over Rs.15 crs. in the same region during its 50-day run. "Sudigaadu" collected over Rs.2 crores in Hyderabad region alone in its first week clocking over 91 per cent occupancy on opening weekend. So, Tollywood has had a better run this year compared to previous year as many of big-star releases turned out to be good hits starting with "Businessman". The run of Tamil film releases this year dubbed into Telugu hasn't been that great despite increasing openness and awareness of Kollywood films in Andhra Pradesh.

Now that the starting bets have been good for Tollywood, the season in the second-half of the year is hotting up with some spectacular releases lined up. "Life is Beautiful"(Shekar Kammula), "Shirdi Sai" (Nagarjuna), "Rebel" (Prabhas), "Cameraman Ganga tho Rambabu" (Pawan Kalyan) and so on...looks like September - October will see some big-ticket releases including the much-awaited multi-starrer "Seethamma Vakitlo Siri Malle Chettu" (Mahesh and Venkatesh), we'll call it "SVSMC".

Let's guess how the costing of "SVSMC" will add up. I have taken a ball-park estimate based on some simplistic back-of-the-envelope calculations of how these costs will add up and later how they will be marked to recover. They may be wrong but I hope the thought process should clarify to you how film costs generally add up in budgets which are becoming huger and monstrous. It becomes necessary to understand them because the blind bets are placed by the group who are not impervious to the speculative nature of films - the Movie Distributor. Lets see an example, first, before we conclude:

"Seethamma Vakitlo Siri Malle Chettu" Movie Costs:

Superstar Mahesh Babu's Remuneration:  Rs.8 crores.
Victory Venkatesh's Remuneration:          Rs.4 crores.
Director's Remuneration/Music Director   Rs.2 crores.
Samantha's remuneration                          Rs.1 crore.
Miscellaneous artists remuneration            Rs.2 crores.
Miscellaneous technician's remuneration    Rs.3 crores
Shooting cost for 100 Days @Rs.5 lacs    Rs.5 crores.
                                                              -----------------
Total cost so far for SVSMC                    Rs.25  crores.

Since it is unlikely that the producer will bear all the costs by self, he will take loan @ 3 per cent from the money-lenders and financiers to fund this cost. That will be about Rs.4.50 crores. Or roughly, say Rs.5 crores. That means the total cost without budgeting any contingency run-ups and other escalations by delays caused due to other reasons comes to Rs.30 crores.

We haven't added the distribution and marketing costs including the audio function which is becoming an eye-ball attracting event. Considering these, it becomes imperative to keep costs and shooting schedules under tight leash and you have to raise the buzz about the movie well-before the release so that you can out-sell and recover the costs as effectively as possible.

How do we recover the costs?
Satellite rights recover a good sum, say Rs.6-8 crores. Then comes overseas territory sales which can fetch about Rs.3-5 crores. Then comes the big stakes of Andhra Pradesh which will be sold at whopping sums. Take Nizam Region, for example. Assuming each show sells Rs.20,000/- multiplied by 7 days multiplied by 5 shows average multiplied by 350 screens will give Rs.24.50 crores. Thats how the bets will start at first- then they will negotiate it down or up based on the eyeballs and added attractions in the movie. In this whole game, commercial banks play it safe in recovery of costs - they will not fund above Rs.5 crores and get away with their interest and principal repayments well before the release of the film.

The riskiest category will be the distributor who can expect a return in binary numbers, zero or one, meaning hit or flop. If its a hit, they rake it in. If its a flop, they are finished.

But coming back to the crux of the budgets, this is broadly how they stack up and this should give you an example of how film costs are incurred, how they are marketed and how they are recovered.

"Julayi" Movie Review (Telugu)

“Julayi” is definitely one of the most anticipated movies of 2012. It is an acid test for more than a threesome – Director Trivikram who struggled with form in “Mahesh Khaleja” , Allu Arjun who didn’t deliver a hit for a while, Producer Daanayya who’s missing his crores and dusky actress Ileana D’Cruz who is unable to capitalize on her early successes in Tollywood. All four of them needed a hit to resurrect their fortunes . I can’t say whether it’s a hit but the movie doesn’t disappoint – it is quite a wholesome family fare that’s worth a watch.

Director Trivikram Srinivas is one of the star writers who sharpened his narrative skills to make an Olympic triple jump into the hall of fame in Tollywood with terrific screenplay sense, story-telling with verve and an ability to weave many genres into one film. Besides, he can write dialogues that tug your hearts and make  classes and masses clap. Naturally, he is so skilled at writing, screenwriting and directing that one of the three has to outshine the other two. It started to happen around the time when he stopped writing for others (except “Teenmaar” recently) and went into directing. There’s an eclectic mixture of Western cinematic sensibilities with Telugu nativities in most of his narratives where he played a pivotal role in giving a tailormade script. “Manmathudu” drew inspiration from Mel Gibson movie “What women want”. “Athadu” which is a gold standard in modern Tollywood DVD collection is inspired from “Assassins” and so on.

There was some trouble with “Jalsa” and “Mahesh Khaleja” because he was carried away by the star charishma of Pawan Kalyan and Mahesh Babu and the result was either a concoction of neo-Indian pseudo-mythologicals (like an Amish Tripathi novel) or an an urbane take on Naxalism and other economic issues. At heart, Trivikram is a socialist who is inspired by an array of writers from 1920s onwards and all his movies bear a stamp of egalitarianism, inclusive growth and a society that should benefit many not just a chosen few. In between, Trivikram can pack a punch of dialogues that spark off uproarious laughter with both senior and junior artistes. Over the few films he has made, Trivikram has graduated from making unoriginal, punny, school-boyish. joke-book-collection of snippets into more classy, ingenious and Wodehousian sense of humor that sticks. Nothwithstanding this long digression into Trivikram’s style and its origins as seen by a consummate bystander, “Julayi” is an outcome of a renewed Trivikram who has learnt from his experiments that were indulgent in the past. It shows Trivikram’s amazing sense of dialogues that are sharper, wittier and also a return to responsible film-making - a'la the likes of Sreenu Vaitla and Shekar Kammula. However, unlike Shekar Kammula, Trivikram has the ambidexterous knack of appealing to A-class audiences while giving what the masses want to see – non-preachy entertainment, plenty of action, dances and romance that sizzles.

“Julayi” is a balanced film in all of that – it has a huge starcast from Brahmanandam, Ali, Tanikella Bharani, MS Narayana and Kota to veteran Rajendra Prasad, Sonu Sood besides Allu Arjun and Ileana. The story is quite average but the narration is pulsating. Ravi (Allu Arjun) is a naïve youth who believes in making money in a non-linear route; he bets with his father one day that a 10k bundle of cash can be converted into 100k in just two hours. Obviously, Ravi had plans to bet on the IPL matches when he challenged his dad with the deal. His bravado leads him to an episodic run-in with professional killers led by Sonu Sood and Kota Srinivas Rao who plan to usurp a bank’s millions. It sets him off as a cat amongst pigeons because the villains realize that Ravi is a smart aleck who needs more than their mite to be outwitted. The ending is happier even if smaller - the hero polishes off the villains and returns to a cosy job that nets a salary of 25k per month. The message is loud and clear: – hardwork and accumulation of money through self-effort is sweeter than Manna from heaven or mad pursuit of speculative endeavours. The movie has  dramatic flashes of car chases, stunts and a sweet romance with Ileana and oodles of comedy with Rajendra Prasad, Brahmanandam and gang. Allu Arjun is clearly a striking style icon who has finally got a plot that showcases his acting prowessand a director who will give the outreach that he deserves. He is at ease with himself and with the mature starcast that shares the screen. According to me, he is the best dancer in Tollywood and his dancing skills need no attestations. In this movie, DSP’s music has given enough footage to Allu Arjun to get foot-loose. He excels himself again but the dance movements could have had a better frontal view than a sideward, silhouetted slideshow. He could have bettered there.

DSP’s music has topped the charts well before the movie and he has created just the right moods for all the songs. Picturisation of the songs could have been better for a couple of songs. The song before climax and the song before interval are quite vivid and memorable. Ileana would have wanted this movie to give a fresh lease of life. Unfortunately, her acting skills and the range of expressions never permit this – she is stubbornly stale and hopeless. The outage of glamor we saw of Ileana after “Kick”, I am afraid will continue nothwithstanding her role in this film. Rajendra Prasad stands out with a full-length performance that almost runs parallel to the hero – this should be heartening to all his fans.

One last word on the flaws of the film. Trivikram sometimes takes logic to onerously outlandish levels for one part of the story while implanting inscrutable logic to other parts. The manner in which the heist is done by the villains of a bank and their escape from custody with lot of bloodshed is illogical even as the hero Ravi tries to second-guess every move of the villain even as the police look downright dumb beats sanity out of mind. Nevertheless, Trivikram has taken the genre of entertainment to new highs with his characteristic ease of blending action and intelligent-looking plots with a rich ensemble of talent and still penning dialogues that haunt you forever. Even the best writers need better editors , Trivikram will realise– but for now, even 160 minutes of a not-so-sublime plot is good enough reason to open the champagne for those who like to see his report card. He’s earned an A not an A-plus and I will give atleast 3.5 out of 5 for the film.

MAA TV vs. Gemini TV vs. ETV vs. Zee Telugu

Earlier, films used to clash only at the Box Office, on Fridays. But now, most clashes aren't  happening there. TV Channels is where the action is. Yesterday, amidst much fanfare, MAA TV has set the timing for telecast of "Dookudu", Tollywood's biggest blockbuster at 6pm Sunday. Lot of billboard advertising, radio ads and countless promos have gone into driving traffic for the film premiere which was purchased for well over Rs.5 crs. All set for 6 pm slot. But Gemini TV, AP's No.1 channel is not an easy competitor - atleast, they never let go an opportunity to nibble into rival channels' market share. They telecast another blockbuster "Kaanchana", a ghost-thriller movie of Raghava Lawrence at 3.30pm which is actually sleeping time for most Sunday TV watchers. But the climax is red-hot and must-watch for any film buff, it was stretching beyond 6pm - which made the edgy MAA TV delay the "Dookudu" telecast beyond half-hour. Last half-hour saw enormous channel-surfing as viewers were glued to the "Kaanchana" climax. Meanwhile, MAATV showed the curtain-raiser of "Dookudu" to fill in the half-hour during which "Kaanchana" ended.

The drama didn't end there. At 6.30pm, Gemini TV showed another hit of 2011, "Mr.Perfect" starring Prabhas and Kajal. That coincided exactly with "Dookudu" and the ad slots were carefully chosen not to clash with each other channel. But the movie on Gemini ended atleast 45 minutes before "Dookudu" finally got completed on MAA TV - with actors' clippings, samantha's comments and finally a re-run of the most hilarious episodes of the film stretching the run time from 6pm-10.30 pm. Only, "Ben Hur" and "Meraa Naam Joker" would have beaten that record running time. I am always intrigued by the rival strategies and counter-strategies of TV Channels in AP - they try to outdo each other. But I think, maturity-wise, MAA TV and ETV are better-off than the competitive Gemini TV. Gemini just can't give up fighting - whether its a Zee Telugu premiere or a MAA TV Blockbuster. Why do I say that? The total Ad revenue size of AP TV channels is Rs.700 crs. The prime slots take bulk of the revenue. It is therefore wise and economical for channels to vie for viewers' attention more carefully instead of making the advertisers lose money on programmes which don't get undivided atttention. The pecking order for entertainment channels in AP is as follows: No.1 Gemini TV, No.2 MAA TV, No.3 ETV and No.4 Zee Telugu. So, the race is between the top 3 really with channel share (sum of all channels in the group brand like MAA or Gemini) going upto 10-15 per cent.

Thats why the stakes are high for the top 3 but what I find intriguing is Gemini never gives in easily to the No.2 or No.3. And so, all throughout the day, yesterday, in order to tackle "Dookudu", it built steady traffic through blockbuster after blockbuster. Started with "Kick", then "Kaanchana" and then finally showdown with "Dookudu" - "Mr Perfect". Even though MAA TV now has the movie rights for the top five all-time Industry hits in Tollywood - 1. Dookudu 2. Magadheera 3. Arundhati 4.Pokiri and 5. Simha, there's a tendency to over-pay and raise the bidding stakes for producers of superhits. This is a game where the channels lose out which ETV doesn't get into. Gemini TV does get into the bidding game but doesn't over-pay. It picks one out of every four movies bid for satellite rights but ensures it stays in the competition but doesn't end up over-paying. "Gabbar Singh" the next industry all-time grosser is currently going for Rs.9 crores. We have to see who picked it.

ETV also tried its best to nibble into the viewership yesterday by airing a special program on SPB "Nenu Naa Swara Kartalu". The program took away some eyeballs from "Dookudu" in the middle. Advantage ETV and Gemini TV have over MAA and Zee is the vintage viewership and loyal base. Through old classics bought for a song and long-running musical shows and serials, they have ensured higher profitability and longer loyalties. Can you believe a movie like "Shankarabharanam" rights were bought by Gemini for Rs.1 lac only? Interesting strategies from different channels.

The Economics of Movie Industry

Lets be honest about it. Even though "Businessman" is a hit, it is helpful to understand the context and the scenario emerging in Tollywood. I am no blind fan of any superstar or megastar but would like to take facts headlong and not have sentimental leanings. What is an industry hit? What is a superhit? These definitions easily get smudged. An industry hit means a movie that has made money for the producers and the distributtors but not liked overall by the public. If the public like the movie unanimously, then its a superhit. By all counts, "Businessman" is an industry hit but whether it is a superhit - it is yet to prove. Which is why, despite liking the movie, what I am surprised is when Film heroes give interviews on every channel and every day more regularly than newsreaders in order to make the public believe that it is a superhit. That, I am telling, is an unhealthy trend.


Something similar to what Superstar Krishna did many years ago. When it is becoming clear that Natasekhara Krishna was not likely to get a best actor award in any awards, and there was a title "Superstar" poll in a filmy magazine called "Jyotichitra" (now defunct), all the fans of the matinee idol - about five lakh copies of the magazine - were bought and everybody unanimously voted for Krishna as the only Superstar. I remember this distinctly as it happened during the time I was growing up on movies. Consequently, Krishna was voted "Superstar" and the title became a permanent prefix to an actor who despite his goodness and discipline may have never won an award for best actor. The ongoing saga of superstars vying for the next top slot is similar to that in scale and influence. By drumming up that a movie is a hit, nigh, superhit, they are trying to influence similar type of verdicts- by painting the town red with records, getting guys like RGV to drool over the movie etc. This is not a healthy trend.

Now lets come to the topic of number of prints and collections commensurate with them - are they enough? This is the question everybody is asking. Here I have a diferent take. Yes, collections have definitely undergone a sea change. It is not enough for a movie to run for 50 days or even a month to make money. This is because, cinema prints have also got the benefit of technology. Today, there are broadly, two types of cinema prints - UFO Cube format and the regular print. One format which runs on hard-disk equipment (like a CD Player projector) which is aired on both old-world theatres and multiplexes like Prasads at a cost of Rs.10,000 per week. That means, the same equipment can be used around RTC theaters, Kukatpaly theaters, etc. at a staggeringly low cost. The other format of the print costs less than Rs.50,000. So, gone are the days when a single print used to cost Rs.5 lacs or even Rs.3 or 2 lacs apiece. So, technically, if a film is released with 2000 prints, it is correct to assume that the cost of prints are Rs.12 crores. (2000 *6 lacs each). So, let it be abundantly clear that a film print is no longer exorbitantly higher which can deter a distributor from making more available to an area. Now, I come to the point of the movie's economics and the costs of distrbuting versus bidding costs. You can make helluva money on a movie with more prints and it is not necessary to make it run for 50 days or so. So collections do matter because film print costs have more or less become a lower notional almost variable cost. The only point I want to make is dont chase records and dont tom-tom about the collections in the same breadthy. Agreed, by tomorrow Republic Day, most of the distributors in some areas will make 100% of their bidding amounts from "Businessman" but think everybody has made money. The higher you bid, the more you stand to lose if you dont work out the economics well. The trick in distribution lies in bidding well and not get carried away. Once you bid well, you have the technology to recover the money faster. For example, Kukatpally and Dislukhanagar distributors have made their money almost but UK distributors have lost money in "Businessman" because of over-the-board bidding. But I hope you appreciate the nuances of distribution and the follies of records.

"Businessman" is indeed a hit!

Its now final - "Businessman" is a hit amongst the movies released for Sankranti in Tollywood.  ("Bodyguard" is also an average hit and has its supoort and patronage but thats not sufficient to upstage "Businessman"). And Mahesh Babu seems to be the New No.1 in Tollywood. Collections don't lie - from Rs.13 crs. gross +satellite rights of Rs.7.27 crs. It has already made money for the distributors and producers. Credit goes to both Mahesh and Puri for snatching a quick and cool hit - with tight schedule and tighter control on costs. If the trend continues this year, looks like Tollywood will be on a song because of more multli-starrers planned and faster rotation of reels between Superstars and technicians. If heroes like NTR, Mahesh, Prabhas act in 4-5 films per year and compete with the likes of Ravi Teja and Allari Naresh in more productions per annum - it is the best thing to happen for Tollywood desperate for more churnouts and more hits and more employability for its crew and cast. Last year, Tollywood saw a unique statistics. The no. of dubbed films in Telugu was 120 in 2011 whereas the no.of straight films in Tollywood were 118. That should tell how the technicians of Tollywood would have fared. Well begun is half the victory..So the tidings will be glad for another busy movie season coming up in February where many Star films are expected to release. Cheers Tollywood and Telugu Cinema.