Dr D Ramanaidu - A legend among producers

D.Ramanaidu’s contribution to Indian Cinema in general and Telugu Film Industry in particular doesn’t end with his cremation. The man has played a major part in the evolution of films as a mass medium to growing their appeal and even profiting from their continuing appeal. On face value, the statistics of his achievements as a film producer are staggering: over 150 films in 15 languages including English, debut chances for 21 directors and a few music directors and several technicians. His life is an outstandanding example of how to choose a field you love and then grow in that field to dizzy heights and more importantly, stay relevant and be in the thick of action till the very end.  At the time of his passing, “Gopala Gopala” produced by his son is still running in theatres and a blockbuster called “Bahubali” is in production stages in which his grandson plays a pivotal role.The legacy created by Dr.D Ramanaidu is not just the negatives of those films or the studio but the values which are continuing with his sons Suresh and Venkatesh and his grandsons. His contribution and overall impact on the film industry is a nonpareil in the world of cinema.

He made epic films with superstars of the day, cast them in dual roles (“Ramudu Bheemudu”), made scripts out of top-notch novelists of the day (“Premnagar”, “Secretary”,”Jeevana Tarangalu”, “Agnipoolu”), created modern-day multi-starters with both heroes (Krishna, Sobhanbabu) and heroines (Jayaprada, Sridevi) and also several low-budget films once the budgets started soaring because of hero remunerations. He started productions in the name of his eldest son Suresh and created a decent-scale studio which allows film producers to walk out with the first copy of the film if they have a script in hand - it used to be the tagline in nineties itself before Ramoji Rao came and changed the mindset of thinking from small to big. Dr.Ramanaidu also remade his films into Hindi and created big hits which helped launch stars like Jitendra and gave a second lease to actors like Rajesh Khanna and Anil Kapoor. His model of film production is that he treated it like a sacred business where all the team members are treated well but expected to be professional. There were reports in trade weeklies of how Dr Ramanaidu used to return extra copies of video cassettes or prints to some distributors in north who didn’t budget correctly. Coming from agricultural background in Karamcheedu helped Naidu to count the pennies so that he won’t become a pound-foolish producer.

If you study the careers of the people who preceded Dr Ramannaidu, it appears Naidu learnt his lessons from them too. The most famous example is Dr Raghupati Venkayya - in whose name the most famous and prestigious award for contribution to Telugu Film Industry is given - an equivalent to Dada Saheb Phalke Award. Dr Raghupati Venkayya made the first talkie in Telugu and started a production company with his son R.Prakash. But where Dr Venkayya erred was in not entrusting the financial affairs of the studio to his son. Subsequently, Dr Venkayya’s company was mishandled due to staff ineptitude and financial mismanagement. His company ran into debt and Dr Venkayya became bankrupt. In many ways, Dr Ramanaidu’s life is a mirror reflection of the very opposite of what Dr Venkayya did; Dr Naidu gave his first son free rein in running the production house and the staff were treated well but with rewards for performance and stick for slippages. Which is why, when a few years back one of the foreign production houses came to Hyderabad to buy out Ramanaidu Studios, lock stock and barrel, the offer came to a staggering Rs.1400 crores. Dr Naidu shot down any proposal to sell the studios while he is still alive.

Dr Naidu may have well had a point in holding out. He has little reasons to sell - unlike Padmalaya Studios which had elephantine debt before selling to Zee or Annapurna Studios which had been constructed on land pre-leased from Government. Dr Naidu’s family has ensured that they are a formidable force not only in film production and post-production but also in distribution. Towards the end of the last decade before 2000, they have started cornering the exhibition trade after tasting blood in distribution and production. Lease Rentals were hiked by 200 per cent which allowed several hundreds of theatre-owners to become part of the distribution chain of Suresh Productions - this was soon to become a trend that made many distributors lament but it created an apple-pie of a fabulous business model that dictated the content that is exhibited for the last decade. Even the most talented film-makers had to seek the powerhouse distribution chain controlled by Dr Naidu’s family whether it is “Eega”, “Ashta Chamma”, “Uyyala Jhampala” or the upcoming “Bahubali”. Very few production houses in the country wield so much influence at the box-office as D.Ramanaidu’s family did. Which is why, offers will never cease to pour in. Ramanaidu’s son Suresh has not only consolidated the family business towards safety but also towards a stronghold status in the way the rentals prop up a revenue model which was not even funded by banks until a decade back. Today, even working capital finance is given to his company and a few other companies. Venkatesh, his second son, went on to become the producer’s son who remains always a producer’s hero - he belted many hits in his career, became a safe hero, helped deliver one-sixth of his career hits in his father’s production banner and helped create many multi-starrer movies. Venkatesh and Suresh together held the flag aloft and created the most successful film business family in South or North India. Only Yash Chopra films comes close to what Ramanaidu’s family achieves but Yash Chopra hardly made films in South.

Despite a cult status and a towering influence, Ramanaidu never shied from public service and his recognition as a TDP MLA is proof of his love for politics and achievements as the best Parliamentarian in 2003. Many swear by the support and moral strength given by Ramanaidu in their personal struggles and careers, for many Ramanaidus’ business acumen and discipline in fiscal affairs was a guide and pathfinder. Producers like VB Rajendra Prasad, Murali Mohan, Achi Reddy, KS Rama Rao, MS Raju, Dil Raju and now Bandla Ganesh sought his advice on making successful films and staying solvent - many listened but few benefited from Naidu’s sage counsel. But despite the many highs of Ramanaidu’s career and filmography, if one must objectively assess the man’s impact on Indian Cinema, there are few facets that glare out. By treating film business as much like any other business of trading/speculation/profiteering etc, Ramanaidu has been an exemplar of seeking risk-adjusted returns. So, we find that except for a few at the initial phase, mid-phase and some in the last decade of 90s, most of his films were forgettable hits which didn’t have the class appeal of some of the other producers and makers who made fewer than one tenth of the films that Ramanaidu made - like Murari, Krishnamraju, Krishna Reddy, Aswini Dutt, ANR, NTR, Bapu-Ramana, Edida Nageswara Rao, etc.). His films had the most formulaic content and represented a hackneyed mishmash of the hollowest content which also had the stigma of obscenity, truth be told. Except in occasional films when a classy actor like Kamal Hassan starred in “Indrudu Chandrudu” or a Suresh Krishna directed “Prema”, Naidu’s films after ANR and NTR era were lackadaisical and hardly classics. Loud dialogues, crazy stunts, socialistic and anachronistic themes and puerile songs with belly-dancing and hip-shaking item songs were the mainstay of his films - until son Suresh and Venkatesh changed most of that since they took centrestage. The films he re-made in Hindi with Jitendra, Rajesh Khanna and Anil Kapoor and even those with Venkatesh were intensely feudal and mascochist which merely perpetuated the male chauvinist appeal of the audiences. Towards the last decade, he virtually moved out of production scene and tried to salvage the catalogue value with arty films and message-oriented films. The last good film from his involvement was “Madhumaasam”. 

Despite the flaws which are natural in any film personality’s colossal career, Ramanaidu is a life that will be revered and respected as long as indian Cinema stands. The man gave us a volume of output that will remain forever unsurpassed; he made films as a career and as a business more lucrative than any other film-maker. He had a well-lived life, long enough to deeply impact Telugu film industry as it stands in Hyderabad today with wings spread strategically to wherever it can next re-locate or consolidate itself. Yes, there are regrets too - that he never bought more land than the sprawling acreage of Ramanaidu Studios where you get the best vantage view of the city, that he never directed a film, that he never made a multi-starrer with Rajinikanth and Kamal Hassan, that he never got a superstar after Chiranjeevi to act, that he couldn’t make a remake of “Ramudu Bheemudu” with NTR Jr. The list may go on like a litany but the legacy he left is richer than what the unfinished business could have achieved. Respect, for Dr.Ramanaidu always. R.I.P

#Ramanaidu #SureshProductions #DRamanaidu #DrRamanaidu #Tollywood #FilmIndustry #Bollywood #Indianfilmindustry #MovieReviews

"Gopala Gopala" (Telugu Film Review)

Now that PK has re-tested the fun from challenges posed to Gods and Godmen, the concept originally seeded in OMG has reached heights of receptivity and curiosity. But "Gopala Gopala" is a well-timed remake of OMG completely dumbed down for the Telugu masses used to wafer-thin stories and hysterical drama. It has taken a colossal collaboration of sorts from Suresh Productions to Venkatesh to Mithun Chakraborty and director Kishore Kumar Pardasani alongwith ruling disc composer Anup Rubens. When Venkatesh jumped at the role of Paresh Rawal, he asked the producers to find the perfect playing mate - the man who would play God. Their search ended with Pawan Kalyan agreeing to do Akshay Kumar's role. Must say, Pawan Kalyan dazzles in his role as Krishna in modern costumes. And Venkatesh shines better than some of his previous films in doing justice to his role as Gopal Rao - the hapless seller of god statues whose shop gets struck down by a devastating earthquake; it hits his shop only and leaves everything intact.

The original story has a purity unheard of in a country smothered with religious motifs and blind beliefs of scary dimensions and milked by God-heads and Godmen and Godwomen promising manna from heaven. In 152 minutes, a tad too long, director Kishore Kumar has taken a clean approach to present a reasonably entertaining and authentic remake of the original story which made heads turn in Bollywood. Screenplay  is pacy and narration quite clear, music by Anup Rubens good but not the best of scores except two songs showing both Pawan Kalyan and Venkatesh. How Good are the stars in this multi-starrer? Venkatesh aces up his role better what is cropped from his films recently - he is aging but in portraying the resilience and grit and the humanity, Venky proves his acting prowess again. Of course, he will be compared with Paresh Rawal, the legend but personality-wise this role is tailor-made for him. The one who lends an extra-sensory dimension to the role is Pawan Kalyan. He comes, just as in the original right before the Interval Block in a swashbuckling sequence that sets the audience in a tizzy. His role is less chirpy than Akshay Kumar and therefore, the characterisation is a tad more elevated that reaches a crescendo post-interval. Because the Telugus have both propensity and tendency to deify heroes on celluloid, Pawan's characterisaiton gets a special touch from the makers in adding as much chutzpah. So the director avoids the original paraphernalia used like a single-round Kireetam or a necklace; instead he retains the blazing key chain, the occasional bamboo flute and wears prima donna white costumes. Pawan is shown like a zen warrior who has been doing years of Vipassana meditation; he packs punch in all his dialogues carefully crafted to suit his king-maker political career so far and portrays himself as the Lord in all divinity, humility and serenity. His characterisation will get full marks and  get burnt into the frenzied consciousness of the Telugu audience for this generation as much as the earlier characterisations did for icons like NTR. 

In many ways, this plot of God coming to Earth is a tailor-made script for Tollywood more than any other "Wood". For decades, Tollywood has been making films on mythologicals for every generation right from inception. Even in modern settings, they never lost an opportunity to make films where the God connects to a mortal in distress and descends down to mentor and guide him to a path of liberation or clarity. Allu Ramalingayya, Chiru's father-in-law once produced a classic film "Devude Digi Vaste" which was remade in Hindi with Sanjeev Kumar. Then we had Rao Gopal Rao play Lord Shiva in "Maa Voollo Maha Shivudu" - both films had Satyanarayana as a distressed mortal. Bapu made "Buddhimanthudu" with a role of a lifetime for ANR and Sobhan Babbu as Man and God. From that viewpoint, "Gopala Gopala" stands out in creating a  message-rich canvass of what the original film in Hindi successfully made - it has all the right emotions of joy, laughter, tears and pathos, fear and courage that run undercurrent to the story. A story where man is guided by his Creator towards objectivity beyond objectification. Pawan Kalyan and Venkatesh created a good characterisation on screen time where Pawan Kalyan gets atleast 45 minutes of mesmerising presence that will linger on for a long time. Venkatesh packs more energy and pace into his delivery whereas Pawan choses a path of calm and deliberate poise and Godly equanimity  - so the effect is altogether terrific on screen. 

How faithful is the remake to the original? That's a question that is better answered by the Box-office verdict. My view is that there are quite a few deviations in the rendition to suit the Telugu sensibilities but the overall effect is as dramatic as the original. The original has no  stunts and dialogues that choke you by Paresh and Akshay. GG has too many emotional scenes between Venky and PK and shows atleast three stunts. Original fight introduction of PK riding on the bike and saving Venky was more intense and effective in Hindi; in Telugu it loses fizz but then you realise it's all about Pawan Kalyan's introduction and less about the omnipotent bike. Original shows a balanced characterisation about Paresh Rawal's family and the Godmen who combine to defeat him; in GG, Shriya Saran, Venky's wife is reduced to an insignificant role without a variation in characterisation. If only Shriya realizes her folly of deserting her husband in dire straits after Pawan Kalyan counsels her, her role would have got highlighted.Of course, Mithun Chakraborty shines well in both the films - his mere presence with a snigger and a palm that cups his mouth makes him both a provocateur and a credulous character. Posani Murali overdoes his role but evokes laughter. The court scenes are as dramatic as the original but the earth quake that brings down the house for Venky was captured better in Hindi. 

On the whole, the film is a winner and deserves a one-watch for Pawan Kalyan and Venkatesh. There is a treat of a song or two which shows the two stars shake a leg. To a large extent, Venkatesh holds the screen with his presence and dialogues well in the first half building to the crescendo created by Pawan Kalyan in the second half. There are mighty bloopers though which shouldn't have crept in the first place. For instance, instead of giving butter to Pawan Kalyan, Venky pulls out a cup from the fridge that clearly looks like butter-scotch ice-cream. Despite a few slipups, director achieves a rare feat of transmitting the feelings and key messages drummed in the original for the Telugu audiences. For those who have not seen the original before, it is a sure-shot entertainer with two stars who don't throw tantrums together. For those who have seen the original, watch it for Pawan Kalyan - his performance will win hearts. As for the talk about religion and all that, forget it. Mithun still had the punch line: "There are no God-loving people here. There are only God-fearing people. As long as people are God-fearinng, our ashrams will continue to see people fill in." 

Rating: 3.5/5

#GopalaGopala #OhMyGod #Tollywood #PawanKalyan #VictoryVenkatesh #MovieReviews #AnupRubens #PK #SureshProductions #Multistarrers

"Drusyam" (Telugu) Film Review

"Drusyam" is an ambitious remake of the original Malayalam film by the same title - which hit national headlines with simultaneous bidding by leading film industries to reckon with - Bollywood, Tollywood, Sandalwood and Kollywood. With Ravi Chandran playing the role of Mohanlal in Kannada, Kamal Hasan in Tamil and Venkatesh in Telugu, expectations soared before the release. As usual, Telugu producers rushed to the fence in releasing the film. D.Suresh Babu backed Sripriya to direct the remake originally made by Jitu Joseph. Sripriya is that sizzling actress who starred in some unforgettable films of the 70s and 80s - "Anthuleni Katha" and "Vayasu Pilichindi".

The starcast is impressive - Venkatesh, Meena, Saptagiri, Kruttika, Ravi Kale, Nadiya and Naresh - and all of them have given great performances except Nadiya and Kruttika who were inconsistent in their performances and sometimes unconvincing. The story has been sensational and revolves around a six-sigma event - a highly improbable event in the way the ending goes.  According to what I read, the story is an autobiographical adaptation by the original director Jitu Josph; it happened to him and his family and hence he approached a producer. After shooting for the first thirty minutes, the producer threw in the towel and in stepped Superstar Mohanlal who backed it to the hilt. "Drusyam" in Malayalam collected over Rs.50 crores and became the first film to cross that kind of a milestone reserved for big-brother film industries of erstwhile AP and Tamil Nadu. The original film runs for two hours and forty five minutes with minimum props and gripping intensity. The current remake runs for almost two hours and fifty minutes. The original film shows Mohanlal in a status of humble economic conditions. The remake shows Venky as a serial entrepreneur and  reasonably affluent farmer-entrepreneur.

To tell the story will be to give away the plot. And to analyse the treatment and faultlines in the story will also unveil the storyline. But we have to make a beginning somewhere and talk turkey. So the story begins with Venkatesh and Meena and their two lovely daughters, one a teenager Kruttika and the other a pre-teenager. Venkatesh runs a cable TV business which goes well into the graveyard shift. His world at work revolves around movies - and he watches them every waking minute at work which starts around noon and stretches till the morning dawn. His assistant Saptagiri helps him out at work and they take the calls from customers at whim. At home, Meena is the boss and runs the household with the daughters and her indulgences in shopping. Its a happy world for Venkatesh and family even if they quibble and crib about the world until one fine day an intruder disrupts the  peace. The intruder who takes lewd video of the teenaged daughter gets tackled in the most appropriate manner when he comes to Venky's home and makes fresh advances against Kruttika.

The crux of the film revolves around how Venky rallies behind his family. What really happened to the boy? Is he dead? Missing? Killed? Action speeds up with the boy's parents, Nadiya and Naresh stepping in. Nadiya is IGP and uses her full force to investigate the matter. Naresh is a doubting Thomas who always feared his wayward son was spoilt and had to end in a mess like this. The biggest support for Nadiya comes from a vengeaful constable of the local police station - Ravi Kale who    was rubbed on the wrong side by Venky. The film goes in a different direction of suspicion, witness-examination and probe into the antecedents of the boy's travel to the village. This part, the cross-examination part and the preparation by Venky in psychologically steeling his family's nerves is the most exciting part of the film. The treatment is more nuanced and works on aspects seldom highlighted in films about the elements of criminality - mind-body coordination, body-language, evidence and its destruction and reconstruction, the art of dodging cross-examination, and the psychology of a crime-implicated person. The ending of the film takes one or two extra turns before it leaves you with lots of food for thought - on how the justice system works in India and what happens when someone were to subvert it.

Surely, the second half throws in a basketful of surprises but the first half lags because the director takes a lazy approach to establishing the characters and their idiosyncracies. Despite a valiant attempt to remake the film, the film's original script seems to have some flaws which can't be overlooked. But if you see the film in its flow, these faults may not be relevant because the treatment of the story takes a different direction but still they are plausible. For instance, on one hand, Venky works in the night shift as a cable TV owner but there is no reason to stay out of home when the whole world is sleeping when you have an Assistant and customer calls are few. If Venky really loves his family so much, as they show later in the film, why does a father of two girls and a loving wife spend his nights out watching silly movies? Not once do they show either Venky or Saptagiri, his assistant taking customer care calls seriously. Secondly, in Malayalam film, Mohanlal has a pitiable economic background but here, Venky has a five-acre plot with a lovely pathway and an opulent house but still cribs when his wife shops or demands an extra ice cream? Third, the police who beckon his family for interrogation do not  check out his vast plotted house even once with sniffer dogs to find out if something's fishy. Fourth, almost every other character in the film uses a mobile phone including the delinquent boy but Venky doesn't use - which world is the director thinking of? If it is cable TV business, why do they show Venky all the time watching latest movies with channel logos shown once or twice? Does it mean that the customers also spend the night out watching the films all night? And not once do we see Venky using a remote while his assistant is shown photoshopping lovely females. Fifthly, the clues and alibis used by Venky during the interrogation - they don't really add up  on closer watch - which is what Nadiya alleges. (For example, no bus ticket  is issued without a date printed). Sixth, the interrogations done in a guest house are unlawful - they even interrogate a child and manhandle the womenfolk. And not once does a lawyer show up anytime during the in-camera interrogations. If watching films like "Ankuram" gives one knowledge about such subtle legal aspects as "habeus corpus", pray, why such a slip up? Seventh, in the Malayalam film, even the cable films watched by Mohanlal are intelligently assembled to stay relevant to the basic plot of the film. But here, they show films for populism - a Pawan Kalyan film here, a Mahesh Babu or a Sobhan Babu film there. But the beauty is why, the hero doesn't know that a naked SIM Card is less dangerous than a SIM inserted into a carbonn mobile phone. Lastly, since the film's perspectives are entirely shown from Venky's angle, enough care hasn't been taken in the characterisation of Nadiya - the mother in her dominates the policewoman in her way beyond the endurance levels of the audience. Which is why, she misuses the system of interrogation blatantly until she pays a price with her post. The ending is quick and brilliant as you leave the hall with a mixed feeling - Can everything be manipulated in the name of love and selfishness?

Performances-wise, Venky and Ravi Kale stand out with contrasting beauty. Venky is shown glamorously even if it is a dull character. The last several films of Venky have been forgettable flops and everytime he experimented in the last decade - "Nagavalli" or "Eenaadu" the audience rejected him. Despite the flaws, this is his best comeback film. It is not perfect film but it is watchable and draws you in despite inconsistencies. There are not many films that Tollywood can boast of in this genre. I didn't get goosebumps watching this film. But I didn't feel bored either. Music by Sharath is good in atleast the two songs. Cinematography by S.Gopal Reddy looks good. Comedy by Saptagiri alone is good the rest do not just fire up. Yes, visuals can be deceiving but to take a tongue-in-cheek approach to the film's title, it should not have been named "Drusyam". "Adrusyam" is better!

My Rating: 3/5.

"Shadow" Film Review (Telugu)

"Shadow" is one of the most-publicised films of Victory Venkatesh. The publicity was imperative because in an era of fast-changing tastes of the audience, Venkatesh has fallen way behind both in terms of recent content and record. His films were becoming monotonous and shallow - the same family drama, trump-like character played by Venky, out to sacrifice his lover at the altar of marriage with another, and then the banal ending sometimes happy and sometimes sad - he even slashed his tongue in a film. No wonder, for the last year's Sankranti, his "Bodyguard" became a washout and couldn't stand the onslaught of "Businessman". Earlier in 2013, he co-starred with Mahesh Babu in "SVSC" which became a classic hit re-starting the trend in multistarrers. But his market-cap was clearly on the wane, he got paid a mere Rs.3 crores for the blockbuster while his co-star walked away with Rs.8.5 crs. (which was more than the satellite rights earned for the entire film Rs.7 crs. won by Gemini TV). Venky and Nagarjuna, who entered Tollywood a good decade or so after Megastar Chiranjeevi never could reach the dizzy heights of either Chiranjeevi or afterwards the range of box-office collections achieved by the likes of Mahesh Babu, Prabhas, Ramcharan and Allu Arjun. Venky and Nag might have touched a bare Rs.30 crs. if you count all the multiplex price collections and openings overseas. 

Why am I plodding on such long preface in a film review of "Shadow"? Thats because, given such a background, Venkatesh tries to don a different role in every sense. It has a negative shade but is positively highlighted in a manner that fits his body language and persona. "Shadow" directed by Meher Ramesh ("Billa" fame) shows Venky in a dashing new Avatar that could be lapped up by his thick-like audiences. It shows him as a multi-masked hero who  comes in different getups to finish off each villain responsible for the killing of his father Nagababu. Each time, he uses a different manner of slaying the villains from Shinde to Aditya Pancholi. How does he do it? By tail-gating Srikanth, a cop who almost nabs the villain only to pip him at the post.  Quite a fast-paced narration and gripping story with a few pointless excursions into comedy that sucks and a passable light-hearted love track with Tapsi. On the whole, what sustains the film is a commanding narrative with an occasional comedy by MS Narayana to give relief. Venkatesh, contrary to what the press and twitterati lambast, is quite good in the many costumes and hairdos. He remains the same rugged, tough-looking Venky of the earlier years, even if age catches up with him. A dignified swagger, controlled heroism, and stunning stunts make Venky a treat to watch. The composer of the season, SS Thaman scores peppy and trendy music including a haunting BGM  that uplifts the film and moves the narration. Picturisation of the songs and choreography by Raju Sundaram is quite a treat to watch. Srikanth and Tapsi hold their own in a film which tries to show Venky in his full-blooded range in all frames. Aditya Pancholi is an impactful villain whose dubbing lets his screen presence down. MS Narayana gets a few laughs with Krishna Bhagwan though he gets repetitive later. His jibes at casteism by commentating on a character called KammaReddy KapuRaju is hilarious.  Meher Ramesh's strengths are in slick direction, moving narrative and good editing (unlike in "Shakti"). He seems at home in shooting sequences in Malaysia, maybe he bootstraps the film's budget with grants from Malaysian Government to promote tourism. What bores the film is the insincere characterisation of Venky as "Chanti" before interval. 

Every actor goes through a hump in a career that gets truncated by invasions from nextgen of actors. Venkatesh, who has had an amazing run of box-office successes has given some of the most-watched Telly films in Tollywood with a selection of themes that appeals to family audiences and loyal audiences. There have been worse films in the past but "Shadow" is definitely worth a watch as I found it slick, riveting and different from the last five films done by Venky. It is not as bad as many reviewers have rubbished it to be. I am a fan of Tollywood, not a fan of Venkatesh and feel that everybody deserves a second-chance  and change of image - whether it is Balayya, Chiranjeevi, Mahesh, NTR Jr. or Prabhas or Nagarjuna. An actor like Venkatesh  deserves better reviews for "Shadow". It was a paisa vasool for all of us who watched the film. 3.25/5 it deserves.

"Seethamma Vaakitlo Siri Malle Chettu" Telugu Movie Review

"Seethamma Vaakitlo SiriMalle Chettu" is a clean and supergood U-certificate blockbuster from the house of Dil Raju who made some of the finest DVD value catalog of family films over the last several years. "SVSC" is a culmination of many people who are proven talents in their own areas of work and so many of them have come together to give a great film that will be a sure-fire superhit which the toddlers and the seniors can watch together.

First, lets look at the creative team that came together for this film. Mani Sharma scores Background score, he has embellished the exceptionally melodious music given by Mickey J Meyer whose last best score was for "Kotha Bangaru Lokam" and perhaps "Happy Days". There are about seven songs and all of them have lyrics and sonorous music - which means Mickey J Meyer has taken the right feedback from those who apprehended his abilities. Mani Sharma and DSP are the best in Re-recording after AR Rahman and Ilayaraja, and in this film Mani proves that he is a pro in setting the right moods throughout a family film with emotional roller-coaster rides. Next comes K S Guhan whose name sounds straight out of a triumvirate list of AVM producers but he is not, he is the cinematographer of repute and one of his best works came in "Athadu" movie. He has made everybody in the film including an irritating character played by Ravibabu come alive and look good. Then, its time to salute an original legend in dialogues who was gainfully employed by K Balachander for innumerable films with telling effect - Ganesh Patro. He has taken the noblest intentions of Srikanth Addala, the director (of whom we will talk more later) in giving us heart-tugging dialogues, dialogues that come straight from the heart, real and yet credible, touching and sometimes tears-triggering. He has also created within the ambit of a wonderful screenplay and straight narration of a simple family story a memorable line for each character in the film which defines and extends their screen presence. For example, Prakash Raj has a line that defines his personality in the film. Rao Ramesh, the only equivalent of a villain if you can call in the film, has a few lines of "Plan, Scheme and Vision" that defines his world and his character in the film. Venkatesh and Mahesh, Jayasudha and Rohini Hattangadi, Anjali and Murali Mohan all have their lines in the film which create an endearing interplay thanks to the words of the director and the dialogues of Ganesh Patro. Can other legends who are past their prime plan in similar ways plan to stage a comeback, I ask as a film-lover?



The story is not outlandish or complicated, infact it is the simplest storyline for a family drama seen in years. Prakash Raj and Jayasudha live in a village with their grownup sons Venkatesh and Mahesh, their only daughter and their niece Anjali and mother Rohini Hattangadi. Prakash Raj is a Good Samaritan who helps anybody who bumps into him because he feels "we shall not pass this way again". Jayasudha and her mother-in-law Rohini Hattangadi's only worry how the sons settle and when they get married. Venkatesh, the eldest son is a straight faced angry "young" man, he is undiplomatic and doesn't mince words and faces struggles at work with his adamance. Mahesh, on the contrary, is street-smart, sweet-talker who flirts with anybody and is acutely conscious of his handsome looks and has lots of fun at others' cost but tries to bind the family together with his diplomacy skills. Their family is connected to another family in Vijayawada comprising of Rao Ramesh, his wife and two daughters Samantha and another girl. Rao Ramesh has absolute disdain for Prakash Raj's family because he measures his world by materialism and success - and feels the latter's family is a bunch of under-achievers and goal-less people who are just eking out their living by killing time. Samantha falls in love with Mahesh and Anjali, the girl who grows up in Prakash Raj's family is paired with Venkatesh from the beginning and she is the daughter of Rao Ramesh's sister who is no more. The climax of the film shows Rao Ramesh get a comeuppance from Prakash Raj's family in a bizarre episode at Bhadrachalam and he changes his mind to give both his "daughters" to the family almost like in "Hum Aapke Hai Kaun". That is a story which seems quite unimpressive but the way in which Srikanth Addala meshed the storyline with narration, built layers of characterisation of each character with utter honesty and rustic charm, is a visual treat -a celluloid extravaganza, ably supported by roaring performances by everybody with a few exceptions.



Between Venkatesh and Mahesh, I honestly liked the performance of Venkatesh for the variety and shades portrayed; first it is weak and then slowly grows in the end. Mahesh's character is good in parts and he shows the youthful fervour and intensity thats earmarked in the story. As a younger brother, Mahesh strikes an amazing chemistry with Venkatesh, the elder brother; he steals the thunder from Venkatesh in some of the scenes because of the way the story moves in the direction of educating Venkatesh for better. There are about six scenes between Venkatesh and Mahesh, mostly at wall corners and terraces - they are the best moments of the film and stir you with what goes on between two brothers when egos are involved and affection takes a backseat. It is captured in the most honest and thrilling fashion and might be one of the best draws in the film. Within the first few moments of their appearance on screen as brothers, you forget that they are superstars and get engrossed in the characterisation. Mahesh, being the younger brother, speaks more in the film, is shown as more ebullient and racy whereas Venkatesh being the eldest brother, shows many nuances of acting with his subtle variations in silence and few lines of eloquence. Prakash Raj's characterisation is not that great in the film compared to the previous films of Dil Raju but his presence lends dignity to the role. Rao Ramesh, who also lends his voice to the statutory cigarette warnings at the outset, has got a role thats consistent and worthy of his potential but towards climax, he could have got more lines as to how he realised his follies; director allows a song to tell it all. Jayasudha has got a meatier role and carries her role with consummate ease. The surprise package in the film is the character of 'Sita" played brilliantly by Anjali (The Tamil girl in "Journey"). If the voice dubbed is her own, then Anjali is the actress to watch out for almost like Soundarya in yesteryears. She is the soul of the film and binds so many characters together and moves the story forward at several moments of the film. She is beautiful, has the looks, got an arresting screen-presence and looks commandingly paired with Venkatesh; pity that this pair got one song whereas Mahesh and Samantha got two songs. Samantha has got three songs in the film including a solo; obviously everybody believes she is the lucky mascot for Tollywood these days. For now, we will hope her luck will favor this time also and she will one day outgrow her cute looks and wimpish girly giggles, she should reach out to the casting directors of Hollywood and get roles like "SnowWhite", "Cindrella", and "Barbie the beauty"!



The running time is 159 minutes. Srikanth Addala who has made "Kotha Bangaru Lokam" is clearly the silent craftsman who has given his best shot after KBL with this film. He has shown that given the backing of a good producer who dirties his hands and gets down to the brasstacks of film-making in tow with the technical team, any director who is earnest, feels sincerely about a message of family values that should reach out to the widest audience in this nuclear-family and fast-paced world, one can indeed make a blockbuster movie. Luckily, for both the makers Srikanth and Dil Raju, the stars are aligned literally for a thorough entertaining film thats given a clean chit at the Censor Board, moves you and touches your soul many a time with lots of clarity. If there are any blemishes in the film, they get over-shadowed by the momentum of the story-telling, music, performances and traipsing speed of the characterisation in giving a warm hug to the audience who come with mixed expectaitons. Ravi Babu's characterisation as a villian, Tanikella Bharani's character as a modern-day Sage Narada who carries tales, and some of the scenes of extreme eve-teasing Mahesh Babu at public places are the only ones I remember, in bad taste. Mahesh definitely looks younger and stylish; his dressing sense looks vastly improved. Venkatesh has got mono shades and could have improvised his dressing patterns. Can the movie be shorter? I always feel so, including this movie review. Is the movie entertaining? Yes and No. Yes, if you expect to be surcharged with emotions and get engrossed with the story and not get bored at all. No, if you expect fireworks from an ensemble of extraneous characters who charge Rs.2 lacs per day and consume Biryani for their entire family. No mainstream comedians in this film except Venu Madhav as a Census Officer. One neat cameo in the film by Producer-Actor Murali Mohan is to be noted - he comes at two crucial junctures and both times he elevates the character of Prakash Raj.



Srikanth Addala is an IIM graduate who has been working for nine years in Dil Raju factory. He has offered a different treatment to how a blockbuster should be and has shown rare sensitivity and dexterity to blend two superstars with different images into one unit of brothers, plain-clothed characters. If this is a trend that becomes more defined and prevalent in days to come, then Tollywood can scale greater heights because this is the industry that remains second to none in terms of entertainment, comedy, scale and technical values. Imagine the power of superstars like Pawan Kalyan, Nagarjuna, NTR, Prabhas, Allu Arjun, Ramcharan, Balakrishna, Ravi Teja and these two to come together for a good story and just be characters instead of being ego-sized cutout characters. Sky's the limit. "SVSC" is an effort that's a dream come true from the beginning for those who believe in the power of cinema to thrill them to bits. For all those who are on this side of entertainment, the side that doesn't take sides of Heroes and only believe in good story-telling, SVSC is a visual treat. I stick to my guns and give it 4.5 on 5. Cheers! Happy Sankranti!

"Krishnam Vande Jagadguru" Telugu Movie Review

“Krishnam Vande Jagadguru” is quite a resonant title taken from a Sanskrit Sloka in Bhagavatam. It has Rana  Daggubati who hasn’t yet tasted Box Office success and casts Nayanatara in her first glam role after “Srirama Rajyam”. Director Radhakrishna Jagarlamudi is known for themes which are seldom dwelled upon on celluloid. In “Gamyam” he talks about being a humanist instead of a hedonist and enjoying the journey more than the destination in life. In “Vedam” he talks about the essence of right living and right thinking taking stories of five different people and blending them in the climax to drum up  the broad message of Vedas. It broke new ground in presentation and clearly remains a unique film of sorts  - in genre, theme and vivacity. “KVJ” his current, therefore, built a crescendo of expectations  - it has the implicit backing of the king of script-judgements D Suresh Babu, and all the paternal support that comes with such backing – theatres, distribution, the works. It is touted to be the real launch film of Rana. Does it deliver? Maybe, but it’s a mixed bag, according to me.

The story is quite explosive. Loosely borrowed from the famous “Surabhi” Nageswar Rao character. The patriarch of Surabhi theatre  (Kota Srinivasa Rao) runs the troupe with new generation of artists who show mixed commitment to the craft. One of them is BTech Babu (Rana) who is the “manasa putra” of Kota Srinivasa Rao, he is 6’3”tall, handsome, built like a planet and pulls off any role from the mythologies from Abhimanyu and Ghatotkachha to Narasimha and Krishna Avatars. He is the only hope for Kota to enact his magnum opus “Krishnam Vande Jagadguru” in Bellary Mines but BTech Babu has plans to study in US. Crest-fallen, Kota  dies. Shaken by Kota’s death and his past, BTech Babu re-dedicates himself and unites the troupe to  carry on the tradition. This takes him to Bellary where he falls in love with Nayanatara (an investigative documentary film-maker on mining scam). He also meets with the real baddies of Bellary – Murali Sharma and Milan Gunajee and finds more economic and social arson leading to imbalances in the surroundings of Bellary. Then the climax in a filmy way where Btech Babu pounces on the real villain who disturbed his ecosystem: While playing Narasimha Avatar, he pounces upon the villain (find out yourself) and eventually lets the displaced villagers give a fire exit to the villain.  

Director Krish had picked an explosive theme of Mining loot and its effect on the underbellies affected by it. He blends it half-heartedly with the declining patronage for theatre arts with the influx of media and economic boom leading to evolving forms of crisp entertainment. He lacks the control and finesse to blend both. In 136 minutes, he shows half-hearted will to grapple with the issues of the movie. Unlike Bengali and Marathi theatre, why did Telugu theatre vanish after centuries of fantastic run? There must be reasons beyond the evident – could it be mass urbanization or media invasion? Could better improvisation of language (simplification, actually) helped? Could they have picked up shorter and more vibrant and relevant themes? Any craft dies not because of falling patronage but only because of lack of marketing initiatives and perceived value – those aspects were not properly investigated. If Annamacharya had sung several thousand keerthanas, how come only few are sung with telling noticeability by even the unitiated? Some soul-searching needs to be done by Telugu theatre why such a decline befell it  - those who don’t adapt to the changing times in technology, presentation, content, theme or relevance, they are bound to perish. Krish disappointingly, has done no justice to the relevance of this debate. Instead, he sprinkles a few powerful dialogues that art is that which wakes you up from dreams, not the dream itself. Point taken, but how does the art become sustainable, remunerative and fulfilling? Krish doesn’t answer:  If you use  language that’s not crisp or clear to the current generation, the theatre has no hope in hell. But if you make it entertaining and improvise, it can survive the odds as in cities like Pune, Mumbai, Kolkata etc. For every “Surabhi” example, we need to see why some others have succeeded like “Prithvi” or “Qadar Ali Baig theatre” or some noted English theatres. Everybody loves a good play and stage performance and I can vouch that given good presentation and content, people will go to any lengths to watch theatre, there’s no dearth of audience here.

Krish also under-utilises his own strengths in documenting social problems well in his assessment of the mining mafia. Even though so much has happened in Bellary, and Goa mining scams, some justice is happening in terms of export bans, invoking of the RTI, land acquisition laws,  etc. I don’t want to delve deep into this issue as there are other larger points of debate which can be tackled separately. Showing how mining barons terrorise the villagers is just old-school villainy. When you have the main villain as “Reddappa”, there is so much scope for bringing real-life characterization and depth to sophisticated villainy. Krish fails to deliver here as well as in the characterization of most roles in the film. Nayanatara is a documentary film-maker on the mining scams. We don’t think she is either intelligent nor capable of the task at hand in the way she is characterized; she is mostly seducing Rana, dancing with him or running with her camera in Ambassador car. And what is the connection between a CBI officer and a documentary film-maker? Do they authorize film-makers to shoot documentaries and give leads? Murali Sharma is a talented villain who continues to be short-changed in Telugu films, he had scope to give a fiery performance but is again given short-shrift. The three best characters in the film are L.B.Sriram as the safekeeper of sand, Brahmanandam as “Rampam” and Posani Krishna Murali as “Tipu Sultan” car driver. Infact, the lightest moments in the film are when Brahmanandam takes a dig at stage artists and when Posani Krishna Murali sizzles on screen with his antics.  Their screen presence electrifies for the moments they appear.

Rana  Daggubati definitely has a diction that is top of the tree and credit must be given for his awesome dialogue-delivery of tough Telugu. He looks very impressive in the roles of mythological characters especially as Abhimanyu and Narasimha but he needs to improve his looks and work on what is the best facial hairdo for a person of his hulk and height. He looked better in “Dum Maro Dum” and previous movies in terms of looks than in this movie. He probably looks better with a stubble or a beard and a moustache like Victory Venkatesh (btw,  Venkatesh has a guest appearance with Sameera Reddy in a song). But he delivers a heartful performance that may make him win more hearts. Had Krish concentrated on every scene one at a time, the intensity of Rana would have come alive because he has streaks of fiery acting like Venky. Krish has treaks of my uncle Bapu – he doesn’t allow a scene to fully develop to its potential (like they say in Telugu, “scene panda ledu”).  Music by Mani Sharma  sounds unlike him and lacks the class and masterly touch of his earlier films. I get a sense that Krish imposes his own restrictions on the music output expected for BGM and songs except in “Vedam”. The background song with SPB at about half-dozen moments of the film brings out the pathos well.  There are songs which abruptly break into the flow of the scenes - like the circus song. What mars the film also is the degree of violence – it has some scenes that you will cringe to watch like tongue-slaying and hot-water throat bath etc. Why do they show such scenes? Why compound cruelty with clarity? I understand the censors have ordered for 36 seconds of brutal violence to be cut but only 12 seconds are cut in some theatres and the rest are showing off.

On the whole, a movie with mixed-bag results and could have been better handled by Krish because he had a great opportunity. I hope he becomes deft enough to be equal to the themes he selects henceforth. I will give this movie 2.5 out of 5 as I was disappointed a bit. It is watchable more in the first half than the second.

The Business of Tollywood: An appreciation of film costs

"Julayi" movie collects over Rs.11 crores in Nizam region. "Eega" movie collected over Rs.15 crs. in the same region during its 50-day run. "Sudigaadu" collected over Rs.2 crores in Hyderabad region alone in its first week clocking over 91 per cent occupancy on opening weekend. So, Tollywood has had a better run this year compared to previous year as many of big-star releases turned out to be good hits starting with "Businessman". The run of Tamil film releases this year dubbed into Telugu hasn't been that great despite increasing openness and awareness of Kollywood films in Andhra Pradesh.

Now that the starting bets have been good for Tollywood, the season in the second-half of the year is hotting up with some spectacular releases lined up. "Life is Beautiful"(Shekar Kammula), "Shirdi Sai" (Nagarjuna), "Rebel" (Prabhas), "Cameraman Ganga tho Rambabu" (Pawan Kalyan) and so on...looks like September - October will see some big-ticket releases including the much-awaited multi-starrer "Seethamma Vakitlo Siri Malle Chettu" (Mahesh and Venkatesh), we'll call it "SVSMC".

Let's guess how the costing of "SVSMC" will add up. I have taken a ball-park estimate based on some simplistic back-of-the-envelope calculations of how these costs will add up and later how they will be marked to recover. They may be wrong but I hope the thought process should clarify to you how film costs generally add up in budgets which are becoming huger and monstrous. It becomes necessary to understand them because the blind bets are placed by the group who are not impervious to the speculative nature of films - the Movie Distributor. Lets see an example, first, before we conclude:

"Seethamma Vakitlo Siri Malle Chettu" Movie Costs:

Superstar Mahesh Babu's Remuneration:  Rs.8 crores.
Victory Venkatesh's Remuneration:          Rs.4 crores.
Director's Remuneration/Music Director   Rs.2 crores.
Samantha's remuneration                          Rs.1 crore.
Miscellaneous artists remuneration            Rs.2 crores.
Miscellaneous technician's remuneration    Rs.3 crores
Shooting cost for 100 Days @Rs.5 lacs    Rs.5 crores.
                                                              -----------------
Total cost so far for SVSMC                    Rs.25  crores.

Since it is unlikely that the producer will bear all the costs by self, he will take loan @ 3 per cent from the money-lenders and financiers to fund this cost. That will be about Rs.4.50 crores. Or roughly, say Rs.5 crores. That means the total cost without budgeting any contingency run-ups and other escalations by delays caused due to other reasons comes to Rs.30 crores.

We haven't added the distribution and marketing costs including the audio function which is becoming an eye-ball attracting event. Considering these, it becomes imperative to keep costs and shooting schedules under tight leash and you have to raise the buzz about the movie well-before the release so that you can out-sell and recover the costs as effectively as possible.

How do we recover the costs?
Satellite rights recover a good sum, say Rs.6-8 crores. Then comes overseas territory sales which can fetch about Rs.3-5 crores. Then comes the big stakes of Andhra Pradesh which will be sold at whopping sums. Take Nizam Region, for example. Assuming each show sells Rs.20,000/- multiplied by 7 days multiplied by 5 shows average multiplied by 350 screens will give Rs.24.50 crores. Thats how the bets will start at first- then they will negotiate it down or up based on the eyeballs and added attractions in the movie. In this whole game, commercial banks play it safe in recovery of costs - they will not fund above Rs.5 crores and get away with their interest and principal repayments well before the release of the film.

The riskiest category will be the distributor who can expect a return in binary numbers, zero or one, meaning hit or flop. If its a hit, they rake it in. If its a flop, they are finished.

But coming back to the crux of the budgets, this is broadly how they stack up and this should give you an example of how film costs are incurred, how they are marketed and how they are recovered.

"Bodyguard" Telugu Movie Review

“Bodyguard” is the last of the films made under the same title in every language in South India and also in Hindi. Venkatesh plays the role of “Bodyguard” in Telugu – bodyguard to Trisha Krishnan. The movie’s main weakness is lack of depth in the storyline itself – not much romance can spring up between a bodyguard and his subject, so a romance gets built up out of thin air – Trisha (Her name is “Keerthi” for the third time in this Venky-Trisha combo) keeps calling Venky as a mystery caller and makes him pine for her. The story then goes through the twist in the last half-hour which is the most convincing part of the film. Venky seems to have changed the rules of bodyguard a bit - to induct more of his brand of humor and get more sympathy which is commonplace. I have watched both Hindi and Telugu versions now and can say but for some more humor introduced through Venumadhav, the Hindi version was better because of Salman Khan’s diginified performance – he had the body and the stoic stature. Even Kareena’s characterization was more consistent and justified. In the Telugu version, Trisha’s character is weakly etched and lacks justification at the point where she falls in love with her bodyguard. Venkatesh, is no doubt, a fine performer always but this role doesn’t suit him and however much he tried with his tired looks and trite melodrama, he looks more like a homeguard than bodyguard. Somewhere, he has failed to improvise on his performance over the last several years – goes for minimum risk family fare. He should take more risks at this stage of career or invest heavily into better storylines which families will anyway come to watch because he has the niche – in that sense, the movie’s cleanliness and family-friendliness is intact. (Unlike the other movie “Businessman” which caters to the under-30 segment with its adult fare).


There is a scene after interval where Venky and Ali sneek into the ladies ‘ hostel with lady attires. Only difference, unlike Ali (who can dress to kill like a lady), Venky doesn’t take his moustache off but still creates a laugh riot with a “Dookudu” number. The impact would have been magnified if he has taken off his moustache. That’s what I call risk-appetite - which is missing. Nag, Balakrishna, Pawan, Mahesh, NTR, even Chiranjeevi experimented with their face and removed moustache even if for one scene but not Venkatesh. Not that it would make a difference but I feel its high time for Venkatesh to think of something dramatic to re-invent himself. If he is doing “Swami Vivekananda” role, why couldn’t he be clean-shaven for a fleeting pause?



Forget this excursion, but back to the movie, “Bodyguard” is barely watchable because the story lacks depth and variety without a scope for getting more bang for bucks –and appears long because you can feel some sequences were inserted only for Venky flavor. But it will get the votes for better songs (atleast three melody numbers), clean family fare, and some good laughs. There are some needless stunts which drag on with excessive slow-motion and threading work – the make the movie that bit unbearably long. The pace and the plot was such that I went snoozing a couple of times. I may have missed Nagarjuna movies often in the last five years, but family always insist we watch a Venky film – afterall Venky gave so many Sankranti hits in his career except some famous duds like “Devi Puthrudu”. My family said they felt they have seen this movie before – it was that old, not that it is a remake of Hindi film but a rehash of Venky films itself. Venky has more potential and talent and a better personaility than plots like this. Even if the movie makes money - which I am sure it will because of the mutual exclusivity of the audience it caters to than the other Sankranti blockbuster "Businessman" - I hope Venky takes bold steps to re-launch himself and take more risks.

Sankranti and Tollywood Movies

Tollywood movies this Sankranti are likely setting the tone for what to expect in 2012. Two reclusive Babus are releasing movies whose titles start with "B" and have the same music director. The same Babus are later starting work on a multi-starrer to be produced by Dil Raju. How the fans of each other behave now will cast a shadow on the way the multi-starrer later is received. The situation is ...so upbeat between the movies - "Businessman" and "Bodyguard" that "Nippu" that Ravi Teja's movie got postponed beyond Sankranti. The only movie with village backdrop is Nandamuri Tarakaratna's "Nandeeswarudu" but I am not sure it will grab the eyeballs between two reclusive Superstars. Sankranti is not for the fainthearted and only established heroes test their appeal at the Box-Office for this season - the rest try their luck during "safe periods" - December, Diwali-Dasera and Summer holidays after EAMCET when chances of assured student audiences abound. Since we come from Village background, my family revels in Sankranti season - we watch all movies in those 3 days - back-to-back almost - and have usually found the Sankranti winner is usually a Surprise packet - the "Pandem Kodi" is actually the one you haven't bet on. But for those who feel happy about it, Mahesh Babu has beaten the record of Allari Naresh in getting a movie out within just 100 days of his previous movie "Dookudu". I hope 2012 brings out more such welcome developments where stars act in more movies, take on experimental films, co-star in multi-starrers, and take Tollywood to greater heights. Last year, we had dubbed movies like "Rangam" usher in the Sun's transit into the Northern Hemisphere. This year, its Telugu all the way - hope the year will be the best for Tollywood.

"Namo Venkatesa" Movie Review

"Namo Venkatesa" is a routine formula film made more like a tribute by Sreenu Vaitla to give a lifetime achievement award to Victory Venkatesh with all the former's "thotti gang" of artistes. Comedy without substance is Sreenu's formula for survival - its hard to appease Venky fans with a where-is-the-plot like this. Movie doesn't match hype. 14.1.2010