"Businessman" is indeed a hit!

Its now final - "Businessman" is a hit amongst the movies released for Sankranti in Tollywood.  ("Bodyguard" is also an average hit and has its supoort and patronage but thats not sufficient to upstage "Businessman"). And Mahesh Babu seems to be the New No.1 in Tollywood. Collections don't lie - from Rs.13 crs. gross +satellite rights of Rs.7.27 crs. It has already made money for the distributors and producers. Credit goes to both Mahesh and Puri for snatching a quick and cool hit - with tight schedule and tighter control on costs. If the trend continues this year, looks like Tollywood will be on a song because of more multli-starrers planned and faster rotation of reels between Superstars and technicians. If heroes like NTR, Mahesh, Prabhas act in 4-5 films per year and compete with the likes of Ravi Teja and Allari Naresh in more productions per annum - it is the best thing to happen for Tollywood desperate for more churnouts and more hits and more employability for its crew and cast. Last year, Tollywood saw a unique statistics. The no. of dubbed films in Telugu was 120 in 2011 whereas the no.of straight films in Tollywood were 118. That should tell how the technicians of Tollywood would have fared. Well begun is half the victory..So the tidings will be glad for another busy movie season coming up in February where many Star films are expected to release. Cheers Tollywood and Telugu Cinema.

"Bodyguard" Telugu Movie Review

“Bodyguard” is the last of the films made under the same title in every language in South India and also in Hindi. Venkatesh plays the role of “Bodyguard” in Telugu – bodyguard to Trisha Krishnan. The movie’s main weakness is lack of depth in the storyline itself – not much romance can spring up between a bodyguard and his subject, so a romance gets built up out of thin air – Trisha (Her name is “Keerthi” for the third time in this Venky-Trisha combo) keeps calling Venky as a mystery caller and makes him pine for her. The story then goes through the twist in the last half-hour which is the most convincing part of the film. Venky seems to have changed the rules of bodyguard a bit - to induct more of his brand of humor and get more sympathy which is commonplace. I have watched both Hindi and Telugu versions now and can say but for some more humor introduced through Venumadhav, the Hindi version was better because of Salman Khan’s diginified performance – he had the body and the stoic stature. Even Kareena’s characterization was more consistent and justified. In the Telugu version, Trisha’s character is weakly etched and lacks justification at the point where she falls in love with her bodyguard. Venkatesh, is no doubt, a fine performer always but this role doesn’t suit him and however much he tried with his tired looks and trite melodrama, he looks more like a homeguard than bodyguard. Somewhere, he has failed to improvise on his performance over the last several years – goes for minimum risk family fare. He should take more risks at this stage of career or invest heavily into better storylines which families will anyway come to watch because he has the niche – in that sense, the movie’s cleanliness and family-friendliness is intact. (Unlike the other movie “Businessman” which caters to the under-30 segment with its adult fare).


There is a scene after interval where Venky and Ali sneek into the ladies ‘ hostel with lady attires. Only difference, unlike Ali (who can dress to kill like a lady), Venky doesn’t take his moustache off but still creates a laugh riot with a “Dookudu” number. The impact would have been magnified if he has taken off his moustache. That’s what I call risk-appetite - which is missing. Nag, Balakrishna, Pawan, Mahesh, NTR, even Chiranjeevi experimented with their face and removed moustache even if for one scene but not Venkatesh. Not that it would make a difference but I feel its high time for Venkatesh to think of something dramatic to re-invent himself. If he is doing “Swami Vivekananda” role, why couldn’t he be clean-shaven for a fleeting pause?



Forget this excursion, but back to the movie, “Bodyguard” is barely watchable because the story lacks depth and variety without a scope for getting more bang for bucks –and appears long because you can feel some sequences were inserted only for Venky flavor. But it will get the votes for better songs (atleast three melody numbers), clean family fare, and some good laughs. There are some needless stunts which drag on with excessive slow-motion and threading work – the make the movie that bit unbearably long. The pace and the plot was such that I went snoozing a couple of times. I may have missed Nagarjuna movies often in the last five years, but family always insist we watch a Venky film – afterall Venky gave so many Sankranti hits in his career except some famous duds like “Devi Puthrudu”. My family said they felt they have seen this movie before – it was that old, not that it is a remake of Hindi film but a rehash of Venky films itself. Venky has more potential and talent and a better personaility than plots like this. Even if the movie makes money - which I am sure it will because of the mutual exclusivity of the audience it caters to than the other Sankranti blockbuster "Businessman" - I hope Venky takes bold steps to re-launch himself and take more risks.

Film Production Costs and Satellite Rights of Movies

"Businessman" is releasing on 13th and "Bodyguard" on 14th. Good for both. But there's a new twist in "Businessman". For the first time, it seems, the satellite rights of "Businessman" are sold on a revolving basis instead of being sold for a longish period of 5 yrs or so. This time, Puri Jaganadh, the maverick director who worked non-stop for 77 days schedule of the movie has done what smart Bollywood producers are doing. He bought the satellite rights of the movie for a whopping Rs.7.7 crs - Rs.5 crores as his remuneration for the movie (Wow!) and Rs.2.7 crs. as "Eduru Katnam" making it an unheard of figure for satellite rights for any Tollywood movie. For the first round of limited period - MAA TV gets the rights. Interesting times for Tollywood producers and directors - satellite rights are fetching good monies.


"Sri Rama Rajyam" has fetched its benevolent producer Saibabu Rs.4.50 crs. and so on. In times of yore, you had none of this - I remember once "Shankarabharanam" producer Edida Nageswar Rao was flying with me - and he told me that most of his classics were sold to SunTV for a song - as long as Rs.5 lacs or so. Times have changed and even Directors are thinking like a "Businessman"!

The onus shifts to Satellite TVs to make money - MAA TV holds the rights of almost all the top ten all-time grossers of Tollywood in the last five years, Gemini and Zee come up with occasional movies which get the eyeballs still, while ETV goes for the ever-green mix of vintage movies with high family entertainment. I was once educated by a Respected Media Advisor on how TV Channels like MAA TV made huge money by betting on movies which nobody guessed would become "multi-baggers" like "Pokiri" and "Simham" - that is what I call scientific betting. But when the stakes get higher like Rs.4 crs to Rs.7 crs. it becomes difficult to make money unless you show the movie atleast 20 times within the period the rights are bought for - say, five years and so on.

There is another game in this whole buying - and most often, it appears to me, the smart producers and directors will create a story to pump-prime the winning bid. They will say, "this movie cost us Rs.40 crs." It will not always be true. OR, it will be hopelessly true sometimes. For example, in "Srirama Rajyam" movie, the opening shot of the movie shows Rama and Sita ushered in at Ayodhya with flowers. That shot - remember? Originally, Bapu Uncle wanted rich quality flowers costing Rs.5000/- for them. Producer SaiBabu wass not available on the shot and the Production Controller said "Sorry Sir, that is not possible because we dont have sanction beyond Rs.500/- for this shot." Bapu Uncle said, "Okay, whatever, let us have it for Rs.500/-". When the director and the producer were reviewing the shots, Producer Saibabu wanted a richer look for the shot and asked Bapu uncle why costlier flowers were not used. Bapu uncle said, "Your man didn't allow us to buy costly flowers so we made do with flowers worth only Rs.500/-only. But we can digitise the effect to reflect higher quality." Saibabu gave a go-ahead. The final bill - from what should have been Rs.5000/- for flowers came as a shock to Saibabu - it was Rs.5.96 lacs!

Whose fault is it? Not Bapu Uncle - he is known for strict budgeting and cost control. It was the mistake of the Production Controller who should have checked with Executive Producer or the Main producer for not cutting corners with a crucial scene like that. Fifteen or more of such special effects, and you will easily incur a few crores more. Thats how film costs go up - but as I said not all costs are genuine - they could be marketing ploys to cough up higher satellite revenues. Thats the main point of this story - not to poke fun at anybody.

Sankranti and Tollywood Movies

Tollywood movies this Sankranti are likely setting the tone for what to expect in 2012. Two reclusive Babus are releasing movies whose titles start with "B" and have the same music director. The same Babus are later starting work on a multi-starrer to be produced by Dil Raju. How the fans of each other behave now will cast a shadow on the way the multi-starrer later is received. The situation is ...so upbeat between the movies - "Businessman" and "Bodyguard" that "Nippu" that Ravi Teja's movie got postponed beyond Sankranti. The only movie with village backdrop is Nandamuri Tarakaratna's "Nandeeswarudu" but I am not sure it will grab the eyeballs between two reclusive Superstars. Sankranti is not for the fainthearted and only established heroes test their appeal at the Box-Office for this season - the rest try their luck during "safe periods" - December, Diwali-Dasera and Summer holidays after EAMCET when chances of assured student audiences abound. Since we come from Village background, my family revels in Sankranti season - we watch all movies in those 3 days - back-to-back almost - and have usually found the Sankranti winner is usually a Surprise packet - the "Pandem Kodi" is actually the one you haven't bet on. But for those who feel happy about it, Mahesh Babu has beaten the record of Allari Naresh in getting a movie out within just 100 days of his previous movie "Dookudu". I hope 2012 brings out more such welcome developments where stars act in more movies, take on experimental films, co-star in multi-starrers, and take Tollywood to greater heights. Last year, we had dubbed movies like "Rangam" usher in the Sun's transit into the Northern Hemisphere. This year, its Telugu all the way - hope the year will be the best for Tollywood.