Showing posts with label Shirdi Sai. Show all posts
Showing posts with label Shirdi Sai. Show all posts

September 7, 2012

"Shirdi Sai" Telugu Movie Review

“Shirdi Sai” is a biopic starring Nagarjuna playing the title role of the mystical phenomenon of Shirdi Sai Baba who is revered by millions of devotees across the world. Shirdi will be thronged by scores of visitors just like ants drawn to sugar, said Sai Baba. It has become as iconic as places of worship of major religions like Jerusalem, Mecca, Benares, Tirupati or Rameshwaram today thanks to a continuing upsurge of devotion to Sai Baba almost in every generation since the passing of the Saint on 15th October 1918. There have been quite a few films on the phenomenon of Shirdi Sai Baba but the most talked works are one by Actor Manoj Kumar involving the best of the Hindi artists and one in Telugu directed by K.Vasu starring Vijaychander in title role. Both these films are etched in public memory and are quite difficult to dislodge because they were simple, true to the main story as spelt out in “Sai Sat Charita”. In case of the latter film (“Shri Shirdi Sai Baba Mahatyam”), apart from evolved acting by Vijaychander and authentic direction without too much dramaticism there was timeless music by Maestro Ilayaraja. Normally, comparisons are quite repulsive but because of the choice of the subject and the fact that “Shirdi Sai” was most publicized before the release several months in the making, one cannot help compare the original movie with this movie.




If you leave out comparisons with the classic and also the overall essence of what made Sai Baba above any controversies, “Shirdi Sai” is good but not excellent by any standards. In fact, despite the huge cinematic exuberance shown by director K. Raghavendra Shankar Rao and the remarkable performance by Nagarjuna in giving an inimitable feel to the persona of Shirdi Sai Baba with his fitness, facial charm and charishma, the film doesn’t give a complete sense of the “Sai Tatva” or the characterization that that every devotee loves to see on screen, having read His Life Storyat least once or many times.



145 minutes is good enough time to settle all that there is to know about Sai Baba and to be fair, KRR tried his best to put forth the personality, the mystique and the salient snippets covered in books like “Sai Leela” and “Sai Sat Charita”. He has selected a reasonably good starcast but I felt that the storyline runs superfast and doesn’t register many scenes of the film like the essential grace, wisdom and guidance as a Guru that Baba gave throughout the fifty years he spent at Shirdi until his Mahasamadhi after entering the village as a youth two decades before the Sepoy Mutiny. He has chosen some lovely episodes to collapse into the narration which is edited beyond the brief. So, what I sense is that the pace of the film is so fast that for someone who has never read His Life Story as a “Parayan” (weekly reading for a wish fulfilment) or well-acquainted with His life, it doesn’t excite enough beyond a few exceptionally good songs and a neat performance.



The movie starts off with an exceptional title song that raises expectations, then wastes a lot of footage on his early origins in Himalayas and other nomadic travels and then alternates between a sketchy narration of Sai Baba’s meteoric rise as a Miracle Saint and unnecessary excursions into silly comedy with Shinde and Ali and gang. In the bid to make it entertaining, Raghavendra Rao has made it very elementary at times and fails to convey the subtler aspects of spirituality that Sai Baba has embraced all his life. Most of the film tries to be entertaining and the characterization of all the people who form part of Sai Baba’s closest disciples are shown hurriedly without extending the impact of His appeal and web of interactions with them for greater wisdom. Obviously, in an exercise of this nature, you have to be selective of the episodes that showcase the Seer’s magic but that’s what KRR should have done - if the movie is made for the current generation, there should have been more interesting elements weaved into the narrative – there were examples from Baba’s book of stories which could have connected with the young and old. For example, there was a story on Bhagawad Gita’s interpretation by Nana, there was a story of a boy who is counselled by Sai Baba not to believe in astrology when writing examinations, there is a story of how the cycle of birth and re-birth can affect our lives and our actions… My point is, a golden opportunity is wasted in most by selecting themes which are more populist in nature and appeal to a wide majority – like the unity of religions, being seen as the universal God by every visitor in Shirdi and being kind and large-hearted. The director could have done better if he had cut down on some characters like the Britisher Wales (played by Srihari blatantly imitating Mohan Babu), Brahmanandam and few others.

Out of 145 minutes of the film, atleast 30 minutes of the film is taken away by repetitive comedy which is not required in a film of this genre, another 20 minutes of the film goes in some cinematic shots of showing celestial skies, origins and establishment of the character, then the story with characters gets built quickly almost like a prĂ©cis of the book without highlighting aspects that people would have loved to watch – how Baba spent his day, how he lived, how he created the customs that are followed in Shirdi today, how Shirdi looked like in those days, and how he mentored and touched millions of lives. Because of little time for maneuver in the way of the treatment, he had summarized most of the aspects in song format leaving the audience to pick what they can. It doesn’t take even two minutes to explain what are the nine paths of devotion that Baba explained to one of his closest disciples Lakshmibai Shinde, as recounted in the Sat Charita, but we have none of it that way. Baba just hands out the nine coins to Lakshmibai and then tells her to remember the nine paths of devotion (these are actually, listening, devotional music, remembering, worship, obeisance, service, friendliness, self-surrender and feet worship). There are quite many scenes like these which make less impression on a mind never exposed to Sai Tatva. What redeems the film is music by MM Keeravani and performance by Nagarjuna and Srikanth and few others. Keeravani’s music doesn’t have the trappings of Ilayaraja but it has a unique hummability that give his music the enchantment it deserves. However, one of the best songs of the album “Maanava Sevee Madhava Senani…” is cut out in the film disappointing music-lovers.

To be fair, Raghavendra Rao has done better than his previous films in this genre by sticking to near-authenticity and above all, neatness on a scale never done before – he has captured only the simplest essence of Shirdi Sai Baba and made a poetic film within a concise format without too much authenticity or care to endear to all. For example, instead of showing Queen Victoria’s portrait in a police station, we see Queen Elizabeth-II. Instead of Rotis, we see Butter Naans. And so on. Because it is neither “Mahatyam” nor “Katha”, and the title is “Shirdi Sai”, he has shown a non-linear procession of how a Saint became a Miracle Man and later became deified for generations. There are many omissions and commissions but it didn’t create the urge to want to visit Shirdi as it did in me when I watched the older films on Baba few decades back. Nagarjuna, however, should be proud of his achievement and delivers an unblemished role as Baba – if the movie clicks mostly despite the shortcomings of the director, it is because of Nagarjuna that one must feel compelled to see it atleast once. That makes this movie get rated 3 instead of 2.5. It is a good movie but no way excellent.

September 3, 2012

The Business of Tollywood: An appreciation of film costs

"Julayi" movie collects over Rs.11 crores in Nizam region. "Eega" movie collected over Rs.15 crs. in the same region during its 50-day run. "Sudigaadu" collected over Rs.2 crores in Hyderabad region alone in its first week clocking over 91 per cent occupancy on opening weekend. So, Tollywood has had a better run this year compared to previous year as many of big-star releases turned out to be good hits starting with "Businessman". The run of Tamil film releases this year dubbed into Telugu hasn't been that great despite increasing openness and awareness of Kollywood films in Andhra Pradesh.

Now that the starting bets have been good for Tollywood, the season in the second-half of the year is hotting up with some spectacular releases lined up. "Life is Beautiful"(Shekar Kammula), "Shirdi Sai" (Nagarjuna), "Rebel" (Prabhas), "Cameraman Ganga tho Rambabu" (Pawan Kalyan) and so on...looks like September - October will see some big-ticket releases including the much-awaited multi-starrer "Seethamma Vakitlo Siri Malle Chettu" (Mahesh and Venkatesh), we'll call it "SVSMC".



Let's guess how the costing of "SVSMC" will add up. I have taken a ball-park estimate based on some simplistic back-of-the-envelope calculations of how these costs will add up and later how they will be marked to recover. They may be wrong but I hope the thought process should clarify to you how film costs generally add up in budgets which are becoming huger and monstrous. It becomes necessary to understand them because the blind bets are placed by the group who are not impervious to the speculative nature of films - the Movie Distributor. Lets see an example, first, before we conclude:

"Seethamma Vakitlo Siri Malle Chettu" Movie Costs:

Superstar Mahesh Babu's Remuneration:  Rs.8 crores.
Victory Venkatesh's Remuneration:          Rs.4 crores.
Director's Remuneration/Music Director   Rs.2 crores.
Samantha's remuneration                          Rs.1 crore.
Miscellaneous artists remuneration            Rs.2 crores.
Miscellaneous technician's remuneration    Rs.3 crores
Shooting cost for 100 Days @Rs.5 lacs    Rs.5 crores.
                                                              -----------------
Total cost so far for SVSMC                    Rs.25  crores.

Since it is unlikely that the producer will bear all the costs by self, he will take loan @ 3 per cent from the money-lenders and financiers to fund this cost. That will be about Rs.4.50 crores. Or roughly, say Rs.5 crores. That means the total cost without budgeting any contingency run-ups and other escalations by delays caused due to other reasons comes to Rs.30 crores.

We haven't added the distribution and marketing costs including the audio function which is becoming an eye-ball attracting event. Considering these, it becomes imperative to keep costs and shooting schedules under tight leash and you have to raise the buzz about the movie well-before the release so that you can out-sell and recover the costs as effectively as possible.




How do we recover the costs?
Satellite rights recover a good sum, say Rs.6-8 crores. Then comes overseas territory sales which can fetch about Rs.3-5 crores. Then comes the big stakes of Andhra Pradesh which will be sold at whopping sums. Take Nizam Region, for example. Assuming each show sells Rs.20,000/- multiplied by 7 days multiplied by 5 shows average multiplied by 350 screens will give Rs.24.50 crores. Thats how the bets will start at first- then they will negotiate it down or up based on the eyeballs and added attractions in the movie. In this whole game, commercial banks play it safe in recovery of costs - they will not fund above Rs.5 crores and get away with their interest and principal repayments well before the release of the film.

The riskiest category will be the distributor who can expect a return in binary numbers, zero or one, meaning hit or flop. If its a hit, they rake it in. If its a flop, they are finished.

But coming back to the crux of the budgets, this is broadly how they stack up and this should give you an example of how film costs are incurred, how they are marketed and how they are recovered.

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