"Businessman" is indeed a hit!

Its now final - "Businessman" is a hit amongst the movies released for Sankranti in Tollywood.  ("Bodyguard" is also an average hit and has its supoort and patronage but thats not sufficient to upstage "Businessman"). And Mahesh Babu seems to be the New No.1 in Tollywood. Collections don't lie - from Rs.13 crs. gross +satellite rights of Rs.7.27 crs. It has already made money for the distributors and producers. Credit goes to both Mahesh and Puri for snatching a quick and cool hit - with tight schedule and tighter control on costs. If the trend continues this year, looks like Tollywood will be on a song because of more multli-starrers planned and faster rotation of reels between Superstars and technicians. If heroes like NTR, Mahesh, Prabhas act in 4-5 films per year and compete with the likes of Ravi Teja and Allari Naresh in more productions per annum - it is the best thing to happen for Tollywood desperate for more churnouts and more hits and more employability for its crew and cast. Last year, Tollywood saw a unique statistics. The no. of dubbed films in Telugu was 120 in 2011 whereas the no.of straight films in Tollywood were 118. That should tell how the technicians of Tollywood would have fared. Well begun is half the victory..So the tidings will be glad for another busy movie season coming up in February where many Star films are expected to release. Cheers Tollywood and Telugu Cinema.

"Businessman" Movie Review

“Businessman” has opened to unprecedented fanfare and release with some 1600 prints and 134 theatres in Hyderabad alone. Being a Mahesh Babu-Puri Jagannath combination, its naturally on the cusp of heightened expectations. To a very large extent, the movie delivers with extra-ordinary entertainment in the first half and almost into the second half just on the basis of terrific screenplay, dialogues and maverick story-telling ability of Puri Jagannath with the magical screen presence of Mahesh Babu shows his natural knack of being an angry young man under tight leash and delivers a stylish performance with uninhibited looks, surprising close chemistry with Kajal (heroine) and dances that show him in better light than in recent times.


Most of the improved trappings of “Dookudu” in terms of better eye-contact, body language and finesse are what makes this movie mostly watchable except some portions of the second half which drag and sometimes bore. Fans will be delighted to hear so many mouthful and height-of-manhood dialogues in one movie – if there’s a soundtrack of dialogues – I probably will buy one – Puri’s pen shows sharpness and wit – this movie will probably have more one-liners than all his previous movies and don’t get misled by the cheesy advertorials of the hero vowing to make Mumbai piss in its pants – there are much more. Kajal is perhaps shown in more skimpy clothing and this is her boldest look after “Dhada” (Nag Chaitanya). Atleast two songs are well-choreographed and well worth – “Saarosthara” and “Chaavve”.

Even though the first half is under-fed on graphic violence, Puri compensates well in second half – the violence of “Pokiri” fame and even a liplock with Kajal. What mars the movie is this violence in the second half and the flimsy grounds on which the hero justifies it saying that since we kill so many mammals and amphibians daily - even this is justifiable - is ridiculous. Mahesh has shown so much restraint and responsibility in filtering out violence in “Dookudu” embraces it with both hands and plenty of guns in this movie – this can put anybody out of mind. The other bane in the movie is lack of a single-card Villain of the piece. Who is it? Not Prakash Raj. Not Nazar. Not Shinde. Not Subbaraju.

Nobody successfully contests Mahesh as a villain for too long – and nobody gets the lines or attention that’s worth their salt. And comedy – none of it in the second half. Most of the comedy, if you notice it, is in the first half and comes as fleeting in bits during the way the romance gets built up between the hero and his muse. Story-wise, there are many shades that resemble most of Puri’s films even though he gives a new extra-constitutional, legalistic license to create arson and loot by the hero who acts like a Robinhood- a law unto himself – in a bid to correct corrupt politicians and ill-bred criminal elements in the system. No Brahmanandam, No Ali (surprise) and No Jeeva – no comedy track at all but still the movie sustains very well until the 9th reel *(out of the 14 reels). With so much analysis for and against the movie, is the movie good to watch? It is mostly watchable– because of the narrative speed and story-telling of Puri Jagannath and Mahesh’s magical presence. Music by Thaman is good in BGM and atleast three songs. Some experiments in the movie are breaking a pattern – like no song till 30 minutes of the movie, no formal comedian, no villain of identifiable length – will have to see whether the fans lap it.

Film Production Costs and Satellite Rights of Movies

"Businessman" is releasing on 13th and "Bodyguard" on 14th. Good for both. But there's a new twist in "Businessman". For the first time, it seems, the satellite rights of "Businessman" are sold on a revolving basis instead of being sold for a longish period of 5 yrs or so. This time, Puri Jaganadh, the maverick director who worked non-stop for 77 days schedule of the movie has done what smart Bollywood producers are doing. He bought the satellite rights of the movie for a whopping Rs.7.7 crs - Rs.5 crores as his remuneration for the movie (Wow!) and Rs.2.7 crs. as "Eduru Katnam" making it an unheard of figure for satellite rights for any Tollywood movie. For the first round of limited period - MAA TV gets the rights. Interesting times for Tollywood producers and directors - satellite rights are fetching good monies.


"Sri Rama Rajyam" has fetched its benevolent producer Saibabu Rs.4.50 crs. and so on. In times of yore, you had none of this - I remember once "Shankarabharanam" producer Edida Nageswar Rao was flying with me - and he told me that most of his classics were sold to SunTV for a song - as long as Rs.5 lacs or so. Times have changed and even Directors are thinking like a "Businessman"!

The onus shifts to Satellite TVs to make money - MAA TV holds the rights of almost all the top ten all-time grossers of Tollywood in the last five years, Gemini and Zee come up with occasional movies which get the eyeballs still, while ETV goes for the ever-green mix of vintage movies with high family entertainment. I was once educated by a Respected Media Advisor on how TV Channels like MAA TV made huge money by betting on movies which nobody guessed would become "multi-baggers" like "Pokiri" and "Simham" - that is what I call scientific betting. But when the stakes get higher like Rs.4 crs to Rs.7 crs. it becomes difficult to make money unless you show the movie atleast 20 times within the period the rights are bought for - say, five years and so on.

There is another game in this whole buying - and most often, it appears to me, the smart producers and directors will create a story to pump-prime the winning bid. They will say, "this movie cost us Rs.40 crs." It will not always be true. OR, it will be hopelessly true sometimes. For example, in "Srirama Rajyam" movie, the opening shot of the movie shows Rama and Sita ushered in at Ayodhya with flowers. That shot - remember? Originally, Bapu Uncle wanted rich quality flowers costing Rs.5000/- for them. Producer SaiBabu wass not available on the shot and the Production Controller said "Sorry Sir, that is not possible because we dont have sanction beyond Rs.500/- for this shot." Bapu Uncle said, "Okay, whatever, let us have it for Rs.500/-". When the director and the producer were reviewing the shots, Producer Saibabu wanted a richer look for the shot and asked Bapu uncle why costlier flowers were not used. Bapu uncle said, "Your man didn't allow us to buy costly flowers so we made do with flowers worth only Rs.500/-only. But we can digitise the effect to reflect higher quality." Saibabu gave a go-ahead. The final bill - from what should have been Rs.5000/- for flowers came as a shock to Saibabu - it was Rs.5.96 lacs!

Whose fault is it? Not Bapu Uncle - he is known for strict budgeting and cost control. It was the mistake of the Production Controller who should have checked with Executive Producer or the Main producer for not cutting corners with a crucial scene like that. Fifteen or more of such special effects, and you will easily incur a few crores more. Thats how film costs go up - but as I said not all costs are genuine - they could be marketing ploys to cough up higher satellite revenues. Thats the main point of this story - not to poke fun at anybody.

Sankranti and Tollywood Movies

Tollywood movies this Sankranti are likely setting the tone for what to expect in 2012. Two reclusive Babus are releasing movies whose titles start with "B" and have the same music director. The same Babus are later starting work on a multi-starrer to be produced by Dil Raju. How the fans of each other behave now will cast a shadow on the way the multi-starrer later is received. The situation is ...so upbeat between the movies - "Businessman" and "Bodyguard" that "Nippu" that Ravi Teja's movie got postponed beyond Sankranti. The only movie with village backdrop is Nandamuri Tarakaratna's "Nandeeswarudu" but I am not sure it will grab the eyeballs between two reclusive Superstars. Sankranti is not for the fainthearted and only established heroes test their appeal at the Box-Office for this season - the rest try their luck during "safe periods" - December, Diwali-Dasera and Summer holidays after EAMCET when chances of assured student audiences abound. Since we come from Village background, my family revels in Sankranti season - we watch all movies in those 3 days - back-to-back almost - and have usually found the Sankranti winner is usually a Surprise packet - the "Pandem Kodi" is actually the one you haven't bet on. But for those who feel happy about it, Mahesh Babu has beaten the record of Allari Naresh in getting a movie out within just 100 days of his previous movie "Dookudu". I hope 2012 brings out more such welcome developments where stars act in more movies, take on experimental films, co-star in multi-starrers, and take Tollywood to greater heights. Last year, we had dubbed movies like "Rangam" usher in the Sun's transit into the Northern Hemisphere. This year, its Telugu all the way - hope the year will be the best for Tollywood.