Showing posts with label Sanjiv S Chaudhary. Show all posts
Showing posts with label Sanjiv S Chaudhary. Show all posts

June 19, 2012

"Corporate Karate" & "Building Brand You" Book Reviews

There have been an explosion of books written by Indians of late. While most of the works of fiction are turning out to be metro reads and portable imitations of best-sellers by authors like Chetan Bhagat, Amish Tripathi and Aswhin Sanghi, there is good output from less-renowned writers on non-fiction. Amongst the many books on corporate survival, there are two interesting books which help novices and sophamores.




"Corporate Karate: The Secret Art of Corporate Self-Defence" by Dwayne Lemos will pleasantly surprise you. The author uses plain, crisp copy-writing vocabulary to craft bite-sized paras on how to navigate your way through the corporate jungle. In all 250 tips on everything from freelancing to using a brief case vs.laptop or when to use leaves, how to greet and how avoid  a burnout, it has quite a bit of sagely wisdom thats surprisingly great copy to read and amazing fun to read. Even seasoned careerists will find more nuggets of wisdom in this book than atttending HRD network summits. Rupees Ninety Five is just and added inducement to lap this book in few tea breaks. What I like more about this book, is the no-nonsense approach while giving some insider tips on how to rise to the top navigating the jerks and sharks. He definitely seems to know what's happening in today's organisations  - a variety of them in fact. That should stand you well during crises. Published by BPI India.





Another book: "Building Brand You!" by Mamata R Talukdar and Sanjiv S Chaudhary gives you a more direct low-down on workstation management, social networking, boss handling, carrying yourselves in appearance/meetings/reviews/parties. There's lot of basic advice thats common-sensical and sometimes didactic. But as we say, such books are hard to come by  - the nearest equivalent of a bible for career-builders in the last few years is Subrato Bagchi's "The Professional" which gives as much lifetime wisdom as what any Indian professional can get to stay and thrive in a job. This book is not as much fun as the first book I referred to but still may be basic wisdom and should be reading for anyone getting into his or her first 90 days on the job. Priced at Rs.195.00 and published by Rupa Publications.

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