In-house magazines and In-flight magazines, we heard. But In-train magazines? Sounds new and exciting, right? A Hyderabad-based company - Intellium Media Consultants Pvt.Ltd has started India's first In-train magazine for the South Central Railways, released on 11th December, 2009. The magazine called "Shades of Life" seems a promising new magazine, distribted freely to passengers (not for carrying) in AC Coaches of trains criss-crossing the South Central Railways. Considering that the SCR ferries over 20 lakh passengers every month, its a monster of a market too big to ignore for any publisher. The magazine is slick, finely produced with elegant editorial content and glossy pics with 200 gsm variety. Looks like Railways and Reading are finally going together decades after writers like Ruskin Bond, Winston Churchill, Jim Corbett, Khushwanth Singh enjoyed the experience of reading in the Great Indian Railways. Next time, you are in AC Coach, don't forget to ask your copy of "Shades of Life" and do drop in to give your feedback. I hope this gets bigger and better across Pan-India Railway network in due course.
