I would have consumed about 3500 Tollywood movies since childhood. That speaks why I get so imbecile sometimes. Here's a snapshot on what I feel is right comparison with Bollywood - the o- nly other film industry which we should look shoulder-to-shoulder. I am a big,fat,overgrown kid embracing Tollywood cinema and have no hesitation in extolling Tollywood till the cows come home. Here's my version of why Tollywood scores over Bollywood. 1.Tollywood makes more films than Bollywood.
2.Tollywood is a confluence of best practices of South from Kollywood, Malayalam and Kannada industries.
3. The percentage of non-Telugus watching Telugu movies has increased dramatically.
4.There was a time Tollywood used to copy Bollywood plots - the trend has reversed in last decade.
5. Tollywood has exported more Directors (K Raghavendra Rao, K Vishwanath, Bapu, Puri Jagannadh, K Murli Mohan Rao, Tatineni Rama Rao, Ramgopla Varma, EVV Satyanarayana etc.), more producers (DRamanaidu, Allu Arvind,RGV, etc.), more heroines, few heroes, singers, many character actors than any. Now it has exported musical talent which should tell how Telugu tunes are such a hit – MM Kreem, Devi Sri Prasad besides Kollywood legends like Ilaya Raja and AR Rehman whose global appeal grew because of the germination of Tollywood plots. The best technicians in the country could be working for Tollywood at some time.
6. More comedy fares that have come in the last twenty years are all re-hashed versions of some Tollywood Plot.
7. The turnaround times of Tollywood films beat anybody in the world- because of tighter controls imposed by Studios, production values, daily shooting costs, remuneration (which sometimes is getting out-of-hand because of Star tantrums), scripting and storyboard details – you have movies made in 3 days and in 30 days also. The work culture amongst Tollywood is amongst the best – only one Technicians’s strike in the last 25 years should speak volumes about that. Efficiency and vitality is a hallmark of Tollywood. It still encourages and attracts new talent –in production, technical and acting departments
8. The interplay amongst best talent’s induction in Tollywood is a known facet – Hariprasad Chaurasia scoring music solo, Sivamani’s introduction first in Telugu film, Rehman’s initial learnings crystallized by Tollywood’s music directors, Best graphics done in Tollywood films right from “Maaya bazaar” films.
9. Today’s top twitterati – Big B, Sallu, Aamir, Shahrukh, RGV, Hrithik, etc. all follow Tollywood plots and releases – there is top vying for marking lien on successful Telugu films.
10. Despite the extraordinary harvest of talent in Tollywood which comes from gritty producers, honest actors and passionate technicians from directors to script-writers to fight-masters and music directors and singers who push themselves – the volume is only now growing. This still can’t beat Bollywood because of the hype but if some aspects are taken care of - you have a winning formula for PE Investors as well.
11. Afterall, unlike Bollywood, Tollywood has never seen any unholy nexus between the mafia and film fraternity. There are only recent rumours about drug-trafficking but still is a far cry from other industries. Unlike Kollywood where few producers call the shots, Tollywood is still relatively better than other film industries – though one can say it is also oligopolistic.
12. Funds like Cinema capital, Banks like IDBI, ING Vysya, UCO Bank, IndusInd Bank, and players like Walt Disney, UTV Software have entered distribution and production in Tollywood indicating the growing size
13. In content from mythological enactments to realistic portrayals, Tollywood is where people turn for inspiration – the idea is originated here although full potential is not encashed here.
14. The number of studios, media houses, animation companies, recording studios, and the stream of technicians who work grueling schedules here alongwith a continuous re-tooling of inter-generational talent bank amongst the top families of Tollywood augurs well for the industry.
15. More non-Telugus in India and Diaspora outside India now watch Telugu films despite their limited-class appeal and non-serious content – and circulate the itunes and pirate the content because of the sheer quality.
2.Tollywood is a confluence of best practices of South from Kollywood, Malayalam and Kannada industries.
3. The percentage of non-Telugus watching Telugu movies has increased dramatically.
4.There was a time Tollywood used to copy Bollywood plots - the trend has reversed in last decade.
5. Tollywood has exported more Directors (K Raghavendra Rao, K Vishwanath, Bapu, Puri Jagannadh, K Murli Mohan Rao, Tatineni Rama Rao, Ramgopla Varma, EVV Satyanarayana etc.), more producers (DRamanaidu, Allu Arvind,RGV, etc.), more heroines, few heroes, singers, many character actors than any. Now it has exported musical talent which should tell how Telugu tunes are such a hit – MM Kreem, Devi Sri Prasad besides Kollywood legends like Ilaya Raja and AR Rehman whose global appeal grew because of the germination of Tollywood plots. The best technicians in the country could be working for Tollywood at some time.
6. More comedy fares that have come in the last twenty years are all re-hashed versions of some Tollywood Plot.
7. The turnaround times of Tollywood films beat anybody in the world- because of tighter controls imposed by Studios, production values, daily shooting costs, remuneration (which sometimes is getting out-of-hand because of Star tantrums), scripting and storyboard details – you have movies made in 3 days and in 30 days also. The work culture amongst Tollywood is amongst the best – only one Technicians’s strike in the last 25 years should speak volumes about that. Efficiency and vitality is a hallmark of Tollywood. It still encourages and attracts new talent –in production, technical and acting departments
8. The interplay amongst best talent’s induction in Tollywood is a known facet – Hariprasad Chaurasia scoring music solo, Sivamani’s introduction first in Telugu film, Rehman’s initial learnings crystallized by Tollywood’s music directors, Best graphics done in Tollywood films right from “Maaya bazaar” films.
9. Today’s top twitterati – Big B, Sallu, Aamir, Shahrukh, RGV, Hrithik, etc. all follow Tollywood plots and releases – there is top vying for marking lien on successful Telugu films.
10. Despite the extraordinary harvest of talent in Tollywood which comes from gritty producers, honest actors and passionate technicians from directors to script-writers to fight-masters and music directors and singers who push themselves – the volume is only now growing. This still can’t beat Bollywood because of the hype but if some aspects are taken care of - you have a winning formula for PE Investors as well.
11. Afterall, unlike Bollywood, Tollywood has never seen any unholy nexus between the mafia and film fraternity. There are only recent rumours about drug-trafficking but still is a far cry from other industries. Unlike Kollywood where few producers call the shots, Tollywood is still relatively better than other film industries – though one can say it is also oligopolistic.
12. Funds like Cinema capital, Banks like IDBI, ING Vysya, UCO Bank, IndusInd Bank, and players like Walt Disney, UTV Software have entered distribution and production in Tollywood indicating the growing size
13. In content from mythological enactments to realistic portrayals, Tollywood is where people turn for inspiration – the idea is originated here although full potential is not encashed here.
14. The number of studios, media houses, animation companies, recording studios, and the stream of technicians who work grueling schedules here alongwith a continuous re-tooling of inter-generational talent bank amongst the top families of Tollywood augurs well for the industry.
15. More non-Telugus in India and Diaspora outside India now watch Telugu films despite their limited-class appeal and non-serious content – and circulate the itunes and pirate the content because of the sheer quality.
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