March 3, 2010
Paid Reviews?
There's lot of buzz in some websites and blogs that Tollywood producers pay cash to websites for giving favorable reviews in order to promote their films. A three-star or a four-star rating will make a world of difference - this is similar to the stock market operations. In stock market, operators identify some stocks with potential which can be buzzed up to new highs, later on cashing on the higher price levels to start offloading the stakes to realise huge profits. This is fine as long as the fundamentals support stock prices, or else, all hell breaks loose. Ditto, for movies which buzz. If there's no content, no movie can outrun the buzz. A four-star rating on a popular website can sustain only if the movie has some stuff and content. Its a close call for a blogger or a web journalist or a reviewer to choose between instant riches vs. credible success. Sooner or later, you will be found out -whichever way you are leaning towards or against.
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If you take the short form-P.R, it can be viewed in many ways. You may call it Paid Review, but im going with Personal Relationship.Let us break down my statement-A producer most of the time is in a soup because of his misinformed colleagues in the industry. As a sheer act of desperation he needs to identify different forms of marketing strategies to get back his moolah. I donot see anything wrong in it and just view it as utilisation of available tools to make his movie a success. Inspite of all this the success rate of movies is hardly 5%. I conclude by saying people are smart,educated and individualistic in their thoughts. The movie wouldnt be an hit if it lacks substance.
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