The Politics of the Hindi language must never be extended beyond paying just lip-service. And there are many reasons for this even if you are tempted by the shenanigans of "national language", "national integration" and all that jazz. Nonsense.
To begin with, you cannot impose Hindi language as if it is a god-send or it has to be spoken by all of India's population. There are as many national languages in India as Hindi which are as beautiful, lyrical and classical, infact, more classical than Hindi. It is not heaven's exclusive license to Hindi to be spoken of highly and get multiplied manifold times. Down South, Tamil is one of the world's oldest languages and beats the pulp out of many others in the sheer volume of literature. Infact, it is more than 2000 years old language with wide variety and cultural richness. Telugu is equally old, dating back to atleast a thousand years of rich lineage. In a survey of the world's most beautiful languages done in 2011, judged primarily by three reasons - lyrical beauty, elegance of letters as they are written/printed and the richness of the alphabet, Telugu came second only to Korean language beating most languages in the world including Modiji's second-favorite language, Hindi (the first one must be his mother-tongue, I am just guessing). The Telugu film industry is India's largest segment in the number of films made per annum. Malayalam is another mesmerising language that has a cult followership across and outside India, aided by a race who have been migrant yet proud of its heritage. Malayalam's movies, warts and all, continue to dominate the film industry in India on matters of story-telling essentials. Malayalam's language itself resonates with most of the words derived from Sanskrit. Kannada, considered a mirror language to Telugu has a history that is co-terminous with that of Telugu. Scratch the surface and you will find many other languages in South India which are vibrant, exciting and alive - Konkani, Tulu are few examples of tongues which are equally vibrant and celebratory of the richness of life and language albeit without formal written scripts. Then you have the languages of the west and east - from Punjabi, Gujarati, Marathi, Bhojpuri, Bihari, Bengali and Assamese - all have their own niche.
At the height of the Mauryan empire which ruled for three generations the whole of the Indian subcontinent from the edge of eastern Iran to today's Bangladesh, portions of South would remain outside its direct control. For most of the Mughal rule and the British rule, the Southern peninsula always enjoyed a halo of respect, identity and privilege to thrive in its atypical avatars and myriad hues. When the British ruled India, they understood that South cannot be reined in by imposing HIndi, so they indoctrinated English into the veins of trade and employment, creating a class of administrative army that kept their linguistic identities yet breathed fire into English. The intercourse with English created a renaissance but Hindi's rise was slow but not uniform. Given a choice of three languages, many South Indians still prefer to learn English rather than Hindi and there are historical reasons for that which have to be understood and empathised with. Even a docile prime minister Nehru understood the language divide that exists between North and South India. He created a Deputy Prime Minister post exclusively for catering to the interests of South - a tradition that continued until Shastri's rise.
Experts who do not understand this divide jump to conclusions that South is anti-nationalistic or anti-patriotic. Nonsense. It is just that language has always given a rare indemnity from colonial invasions and tortures to the South Indians; on some occasions it provided them quasi-independence or even satellite status while allowing a socio-economic resurgence on a scale that seldom was surpassed. Traditionally, it was the South that opened to the sea routes, developed maritime trade and allowed comprehensive mapping of the Indian Oceans between the Arabs and the Portugese, and later the next European powers that came calling to India - the Dutch, the French and the British. The South also adapted easily to Western influences faster than the North. When Vasco Da Gama came to India and hit the coast of Kerala first in 1498, he thought the people of Kerala were closer to Christianity than Hinduism because he felt the buildings looked like Christian churches rather than Hindu temples. Infact, the "Hindu" itself was a word the Europeans coined to describe the race from the valley of Indus. So much on the South-Indians.
PM Modi should realilse that Hindi has earned its spurs more from the proliferation of Hindi-speaking people who permeate the country and the world and the cultural exports of Hindi into Bollywood, the cuisine and the television. But it hasn't grown to become the language of the country in totality. Hence, that cannot be the reason to impose Hindi on the rest of the country. Hindi is a pulsating and lively language that is beautiful and simple but imposing it as a mandatory language has its down-syndrome. Yes we all love Hindi films and Hindi actors and Hindi writers and Hindi singers but know that no Indian language can be singled out as the lingua franca. For good or bad, the jury is out on which language is the best. Again, for good or bad, English has become the language of convenience and the language of business which cannot be replaced in many lifetimes. It is unwise to thrust your limitations of language on everybody else and re-invent the wheel. There is no long-term good now in learning a language at the cost of development and growth. Sooner or later, the French, the Germans, the Japanese, the Russians and the Chinese will realise that winning the battle against English is not the same as winning the war. It feels great to know that Spanish is the fastest growing language in the Americas, thanks to centuries of spanish invasions. But who cares for Spanish unless the world switches to Spanish. Ditto for the Mandarin. You may speak in Hindi addressing the Bhutanese and the Americans but the impact will never be the same as speaking in the language that rules the air waves.
Talk about language chauvinism, you must know this, DW - Deutsche World and RT - Russia Today, two of the state channels of German and Russian governments broadcast in English language are growing faster than the English channels of CNN and BBC - proof that language chauvinism serves little purpose in a world that almost became a global village with English. Also proof that the Germans and the Russians are eager to playing English. Play to your strengths but don't let language be a barrier to communication. The best way to build national pride is through building up levels of literacy, build up self-reliant people who are productive, skilful, employable or entrepreneurial and get global recognition not by getting chauvinistic about languages. The politics of Hindi language has always proved costly for a Union Government committed to restoring federal balance in India. I fail to understand why this time has to be different.