Google+ or Minus?

The buzz over google+ is fast dying. FB with 750 bn users is tweaking and improvising at a fast clip. I have no grudge against google as I use gmail extensively but I knew Market-leadership is a tough fight. Folks who rushed to get invited to google+ realised that content is king and changing address doesn't alter fortunes or life. Even SM experts got smitten. Facebook is an English word much as google or twitter but not google+. You need more than a + sign to disrupt Facebook. When? We'll know.