Actress Krishna Kumari is no more.

Sad to-  know of actress Krishna Kumari’s passing at age 85. In the history of Telugu Film Industry, Krishna Kumari will remembered as one of the most glamorous heroines in the B&W era making her presence felt in a range of plots from social to folklore to mythologicals. Acting in over 100 films, her strength is in projecting her classical looks into any role which demanded feminine grace, virtues of patience and generosity. What she lacked in versatility of her contemporaries like Savitri and Jamuna, she made up sheerly by her good temperament and immaculate dressing. From NTR to ANR, from Kantha Rao to Krishnam Raju, she was always ready to pair opposite anybody unmindful of her dizzy star power – which even overshadowed her own sister Sowcar Janaki who sprung into films much before her. Winning State Awards was easy for her because of the soberness she carried on screen and one never second-guessed whether she had any mirth off-screen except for those adventurous Janpad films she got paired alongwith Kantha Rao and Rajasree. The twist of history in Tollywood reveals that Krishna Kumari emerged like a dark horse (actually not dark!) when the film industry had an embargo on actress Jamuna after her tiff with NTR. The boycott lasted about five years enough for Krishna Kumari to double down on as many roles, meaty as well as one among the three heroines. Industry heaved a sigh of relief that there is a good alternative to Jamuna. But the gap was short-lived and Jamuna bounced back with her memorable performance in “Gundamma Katha”. Nevertheless, Krishna Kumari created an identity for herself in the South Indian Film Industry with a good mix of pace, initiative and tactfulness. The late NTR was so smitten by her that there is a rumour that both of them wanted to marry but NTR’s wife wouldn’t approve of it. That’s why some of the most romantic hits like “Bandipotu” etc came in that era.

It goes to the credit of Krishna Kumari that her feminine grace and dignified performances ensured that the most magical musical output of the golden era came as lilting songs featuring herself and heroes serenading her. You name any of Krishna Kumari’s films, and scores of melodies and superhit songs count – be it “Vagdaanam”, “Constable Kooturu”, “Kula Gotralu”, “Lakshadikari”, “Bharya Bhartalu”. Women in the 60s and 70s universally identified with her roles and the mesermerising music and the multi-star cast that usually earmarked her films ensured she is enshrined in our memory. She was also keen not to appear older or diseased in her films, a facet that kept her glamor quotient high even if it didn’t aid her career greatly after the nuanced Jamuna staged a comeback and other heroines like B.Saroja Devi, Kanchana, Vanisri etc surfaced. The best part of Krishna Kumari’s life and career is that she kept her dignity throughout, staying closer to her blood sister S.Janaki. Her part in elevating a heroine’s character without qualms and skin show is what is her greatest legacy. Also, if you go through her entire filmography, you may just find very few films like “Sampoorna Ramayanam” where she is seen as aged widow of King Dasaratha. Her obsession with only appearing in fairy tale visuals and happy frames is what makes her the original fruitcake in Tollywood. She reminds me of the Shakespeare quote and I would hence say: Some heroines are born great, some achieve greatness and some have greatness thrust upon them. Krishna Kumari is a heroine where Tollywood thrust greatness on her.

#KrishnaKumari #Tollywood #TFI #GoldenEraHeroines #TeluguFilmHeroines

Madam Dr Jayalalithaa Jayaraman

Watching the syrupy rendezvous of Madam Jayalalithaa with Simi Garewal after a day of heavy sea sentiments from all people gives you a good sense of life that Chief Minister J Jayalalithaa had lived since she was born. As she herself confessed, a third of her life was consumed by the attentive care of her mother and another third by the grasping vigil of the late MGR. So all the disruptions of the last third of her life seemed like undulating musical notes of a score composed by a leader who wanted to live life finally on her terms. And the way she did, it proves the will of the lady hard as nails – never budging, never relenting whether the opposition is a thespian like Karunanidhi, or an actor like Kamal Hassan or a seer like Sri Jayendra Saraswati.
If you have to examine her life, it has more drama, twists and turbulence than the length of the character of Aiswarya co-terminous with what Mani Ratnam created in the film “Iruvar”. As is evident now, not many lady politicians in world history have moved to a vantage position of strength starting with the disaffections and detriments that Jaya has faced. Father gone at age 2, separated from mother from age 5 to 10, pushed into different career choice from age 16, mother gone at age 23, some relationships not materializing into marriage later, and then the insurmountable barriers to her final ascent after the man who mentored her film career and built the foundation of political career – MGR – passes away in 1987. The odium she had to endure in the societal stereotypes of the 1980s instead of pushing her down became the podium of strength which zipped her forward. This is where Hillary Clinton, Indira Gandhi, Benazir Bhutto and Sonia Gandhi had much better upstart than Jayalalithaa Jayaraman. And then came the twin-sagas of humiliation at assembly and the dark-age dungeon she was thrown in the late 80s which didn’t break her spirit or her tenacity. In the first episode resembling the disrobing of Draupadi, it made Jaya take vow without any Lord Krishna’s help to step back in the Assembly only as a CM (which she did)). In the other episode which lasted many days in the inhuman prison cell of Chennai, Jaya had to withstand privations that even the likes of Tanguturi Prakasam couldn’t endure. Many felt it is persisting with the woeful prison days that most of Jayalalithaa’s ill-health started – which took a final toll on her life.
Winning six terms is no mean achievement for any seasoned politician but Jaya did it with impunity and alacrity. Her stamina and the fire in belly never dipped and neither has her appetite for firing salvos on her greatest foes – and each term was getting better than the previous in terms of her dignified responses, even as her political opponents turned more vicious and treacherous. As a state politician, she was vainglorious about her party, her constituencies and her political stakes and that defined most of the terms of engagement with the world outside her state – be it centre, press or FDI. An example is the way she influenced the late N T Rama Rao in the 80s to firestart the Telugu Ganga project which helped Chennai tide over the water crisis. NTR agreed to divert Krishna river water but only if Jaya agreed to “Telugu Ganga”. Jaya agreed and the people of TN were grateful for the gesture. In many other cases, Jaya’s sneezes and coughs during the NDA government’s tumultuous term between 1998 and 2004 distorted her image as a dependable ally making even stock markets dance to her tunes like the Pied Piper of Hamlin but Jaya took stand on issues which merely strengthened her image in the state. Not many Chief Ministers had the assertiveness that Jaya had in dealing firmly with the centre.
Her fight with the Seer of Kanchi showed her obstinacy. While the real issue turned out to be over the sellout of a Medical College which the seer escalated to the centre igniting Madam’s wrath, the world attention was on another angle. She was clear on building the kind of legacy that the poor will remember in all the franchisees of shops dishing out medications to rice. But she was also aware of giving a stable and efficient administration that unlocks the human potential of TN especially in continuing the massive reservation policy which was flagged off first by the late MGR. Jaya has ensured the state has maintained a balance between Welfare economics and Economic Growth. In 1983-84, Tamil Nadu produced only 2000 engineering graduates but now more than two lakh engineers graduate out of 652 colleges. While reservation in educational colleges went up from 30 per cent to 69 per cent, the trend of private groups starting professional courses caught on with other states like AP, Karnataka and Maharashtra. The best thing is the way clearances were given for making Manufacturing hubs in and around Chennai beginning with Auto manufacture and allied components. Today, TN has more hubs and well-developed tier II and III towns than any other state, tag of the most urbanized state in the country, more diversified industries evenly distributed among the districts and industry growing above the national average. Until the Gujarat model came, TN was always shining as the third largest in terms of GDP growth rate, according to noted journalist Susheela Ravindranath from her book SURGE . And Chennai is among the top 10 most attractive outsourcing locations globally (ranked no.5). When the big flood came last year, despite casualties and much flak from the citizens, Jaya government managed to keep the news of death of dozens of cab drivers in IT hub hushed up so that the image of Chennai as India’s second-largest exporter of IT services remains intact. So much for her policies, Tamil Nadu also attracted the pledge of Rs.2.4 lakh crore worth of investments last year, double the initial target. The Niti Ayog also mentioned that the amended Land Acquisition Act of Tamil Nadu is the ideal benchmark worthy of emulation by all other states in India. The activation of Economic growth engines that happened in Jaya’s term shows that CM Jaya not only read the pulse of the poor by dishing out freebies and pamering them with cheap food but also the mood of the skilled manpower and the resourceful entrepreneurs of the state in harnessing opportunities that can propel the state forward.
All the achievements of Jaya the CM show her to be extremely skillful, proactive and feedback-oriented which allowed her party to consolidate position to unassailable lead over DMK and other rivals. But the film career is something that is equally nonpareil for any film star. Fluent in all the South Indian languages, She acted in an English film ‘Epistle’ and a Hindi film `Ijjat’ besides over 140 films in Tamil, Telugu, Kannada and Malayalam. Right from her debut Tamil film “Vennira Adai”, she had a charishma and cuteness that made her the most-sought-after heroine of the 60s and 70s. Supple and svelte, graceful and gaitly and gifted with a willowy dancing form, Jaya had tasted success from her first film making the top stars of the South cast her in consecutive films. Look at the pairing in her journey – 28 films with MGR, 17 films with Sivaji Ganesan and 11 films with NTR besides acting with every top and emerging hero of those times – Rajkumar, ANR, Shoban Babu, Krishna, Ravichandran, Kalyan Kumar, and others achieving a 80 per cent superhit rate. Almost all the heroes enhanced their auras because of the glamor oozed out by Jayalalithaa.
Naturally, she won three Filmfares which includes the very first Filmfare for Best Actress Award in 1972 when it was introduced. One of them was for a Telugu film “Sri Krishna Satya” in 1972. She also dubbed her own voice (something today’s heroines ought to learn) and sung a couple of songs including with legends like T.M.Soundarajan and S.P.Balasubramaniam. Unlike others, she resisted temptation to act in more films after plunging into politics. That’s what set her apart from other actor-turned-politicians. Despite delivering huge hits and being the highest paid actor for some years, she never compromised on her roles and performances and more importantly, never threw her weight around.
As her many interviews and lighter moments reveal, Jaya raced to the top of the films and then aced up on how to crack it in politics. Ambition and serene confidence drove her from films to politics and everywhere she dominated the scene – in films, for example, it was she who replaced B.Saroja Devi who acted in 27 films with MGR to overtake her in the pairing. She acted in roles which had western costumes as well as mythological characters like Satya Bhama. Even as she cruised to the top spot in Tamil films, her foundations for a political career were carefully laid through her multilingual fluency and English which remained her forte in films. Reading novels, current affairs and nonfiction and writers like Ruskin Bond came easy for her finessing her world views and sensibilities.
Shaping her career and achieving her goals became a heuristic progression for her – something that many women politicians in India and the world lack in depth. Not many have shown the resilience and the steely resolve that Jayalalithaa has shown, neither have they shown how to perfect the poise and the carefully cultivated public calm that she displayed always. It is tough to survive and thrive in both the worlds of films and politics especially when both are dominated by men but Jaya’s life and times show that with grit and guts, even a woman can achieve glory and public adulation if she determines. That is her greatest legacy to women in particular and Indians in general. Life kept changing plans for her from the time she was born, but she kept pushing ahead in her own ways until the terms became endearing for her until the last. Salute the Iron Lady who could have also played a national role had the stars aligned. Yes, there were issues of nepotism, conceit, corruption, delusions of greatness and superstitious beliefs (from Numerology and Vaastu to Astrology) but her personality overshadowed her fixations and made her one of the most epoch-making Diva-turned politicians of our time.

Akhil Akkineni: The Next Superstar?

Link to the latest article on Akhil:

http://www.telugu360.com/akhil-audio-launch-a-perfect-platform-for-the-next-superstar/

Dr D Ramanaidu - A legend among producers

D.Ramanaidu’s contribution to Indian Cinema in general and Telugu Film Industry in particular doesn’t end with his cremation. The man has played a major part in the evolution of films as a mass medium to growing their appeal and even profiting from their continuing appeal. On face value, the statistics of his achievements as a film producer are staggering: over 150 films in 15 languages including English, debut chances for 21 directors and a few music directors and several technicians. His life is an outstandanding example of how to choose a field you love and then grow in that field to dizzy heights and more importantly, stay relevant and be in the thick of action till the very end.  At the time of his passing, “Gopala Gopala” produced by his son is still running in theatres and a blockbuster called “Bahubali” is in production stages in which his grandson plays a pivotal role.The legacy created by Dr.D Ramanaidu is not just the negatives of those films or the studio but the values which are continuing with his sons Suresh and Venkatesh and his grandsons. His contribution and overall impact on the film industry is a nonpareil in the world of cinema.

He made epic films with superstars of the day, cast them in dual roles (“Ramudu Bheemudu”), made scripts out of top-notch novelists of the day (“Premnagar”, “Secretary”,”Jeevana Tarangalu”, “Agnipoolu”), created modern-day multi-starters with both heroes (Krishna, Sobhanbabu) and heroines (Jayaprada, Sridevi) and also several low-budget films once the budgets started soaring because of hero remunerations. He started productions in the name of his eldest son Suresh and created a decent-scale studio which allows film producers to walk out with the first copy of the film if they have a script in hand - it used to be the tagline in nineties itself before Ramoji Rao came and changed the mindset of thinking from small to big. Dr.Ramanaidu also remade his films into Hindi and created big hits which helped launch stars like Jitendra and gave a second lease to actors like Rajesh Khanna and Anil Kapoor. His model of film production is that he treated it like a sacred business where all the team members are treated well but expected to be professional. There were reports in trade weeklies of how Dr Ramanaidu used to return extra copies of video cassettes or prints to some distributors in north who didn’t budget correctly. Coming from agricultural background in Karamcheedu helped Naidu to count the pennies so that he won’t become a pound-foolish producer.

If you study the careers of the people who preceded Dr Ramannaidu, it appears Naidu learnt his lessons from them too. The most famous example is Dr Raghupati Venkayya - in whose name the most famous and prestigious award for contribution to Telugu Film Industry is given - an equivalent to Dada Saheb Phalke Award. Dr Raghupati Venkayya made the first talkie in Telugu and started a production company with his son R.Prakash. But where Dr Venkayya erred was in not entrusting the financial affairs of the studio to his son. Subsequently, Dr Venkayya’s company was mishandled due to staff ineptitude and financial mismanagement. His company ran into debt and Dr Venkayya became bankrupt. In many ways, Dr Ramanaidu’s life is a mirror reflection of the very opposite of what Dr Venkayya did; Dr Naidu gave his first son free rein in running the production house and the staff were treated well but with rewards for performance and stick for slippages. Which is why, when a few years back one of the foreign production houses came to Hyderabad to buy out Ramanaidu Studios, lock stock and barrel, the offer came to a staggering Rs.1400 crores. Dr Naidu shot down any proposal to sell the studios while he is still alive.

Dr Naidu may have well had a point in holding out. He has little reasons to sell - unlike Padmalaya Studios which had elephantine debt before selling to Zee or Annapurna Studios which had been constructed on land pre-leased from Government. Dr Naidu’s family has ensured that they are a formidable force not only in film production and post-production but also in distribution. Towards the end of the last decade before 2000, they have started cornering the exhibition trade after tasting blood in distribution and production. Lease Rentals were hiked by 200 per cent which allowed several hundreds of theatre-owners to become part of the distribution chain of Suresh Productions - this was soon to become a trend that made many distributors lament but it created an apple-pie of a fabulous business model that dictated the content that is exhibited for the last decade. Even the most talented film-makers had to seek the powerhouse distribution chain controlled by Dr Naidu’s family whether it is “Eega”, “Ashta Chamma”, “Uyyala Jhampala” or the upcoming “Bahubali”. Very few production houses in the country wield so much influence at the box-office as D.Ramanaidu’s family did. Which is why, offers will never cease to pour in. Ramanaidu’s son Suresh has not only consolidated the family business towards safety but also towards a stronghold status in the way the rentals prop up a revenue model which was not even funded by banks until a decade back. Today, even working capital finance is given to his company and a few other companies. Venkatesh, his second son, went on to become the producer’s son who remains always a producer’s hero - he belted many hits in his career, became a safe hero, helped deliver one-sixth of his career hits in his father’s production banner and helped create many multi-starrer movies. Venkatesh and Suresh together held the flag aloft and created the most successful film business family in South or North India. Only Yash Chopra films comes close to what Ramanaidu’s family achieves but Yash Chopra hardly made films in South.

Despite a cult status and a towering influence, Ramanaidu never shied from public service and his recognition as a TDP MLA is proof of his love for politics and achievements as the best Parliamentarian in 2003. Many swear by the support and moral strength given by Ramanaidu in their personal struggles and careers, for many Ramanaidus’ business acumen and discipline in fiscal affairs was a guide and pathfinder. Producers like VB Rajendra Prasad, Murali Mohan, Achi Reddy, KS Rama Rao, MS Raju, Dil Raju and now Bandla Ganesh sought his advice on making successful films and staying solvent - many listened but few benefited from Naidu’s sage counsel. But despite the many highs of Ramanaidu’s career and filmography, if one must objectively assess the man’s impact on Indian Cinema, there are few facets that glare out. By treating film business as much like any other business of trading/speculation/profiteering etc, Ramanaidu has been an exemplar of seeking risk-adjusted returns. So, we find that except for a few at the initial phase, mid-phase and some in the last decade of 90s, most of his films were forgettable hits which didn’t have the class appeal of some of the other producers and makers who made fewer than one tenth of the films that Ramanaidu made - like Murari, Krishnamraju, Krishna Reddy, Aswini Dutt, ANR, NTR, Bapu-Ramana, Edida Nageswara Rao, etc.). His films had the most formulaic content and represented a hackneyed mishmash of the hollowest content which also had the stigma of obscenity, truth be told. Except in occasional films when a classy actor like Kamal Hassan starred in “Indrudu Chandrudu” or a Suresh Krishna directed “Prema”, Naidu’s films after ANR and NTR era were lackadaisical and hardly classics. Loud dialogues, crazy stunts, socialistic and anachronistic themes and puerile songs with belly-dancing and hip-shaking item songs were the mainstay of his films - until son Suresh and Venkatesh changed most of that since they took centrestage. The films he re-made in Hindi with Jitendra, Rajesh Khanna and Anil Kapoor and even those with Venkatesh were intensely feudal and mascochist which merely perpetuated the male chauvinist appeal of the audiences. Towards the last decade, he virtually moved out of production scene and tried to salvage the catalogue value with arty films and message-oriented films. The last good film from his involvement was “Madhumaasam”. 

Despite the flaws which are natural in any film personality’s colossal career, Ramanaidu is a life that will be revered and respected as long as indian Cinema stands. The man gave us a volume of output that will remain forever unsurpassed; he made films as a career and as a business more lucrative than any other film-maker. He had a well-lived life, long enough to deeply impact Telugu film industry as it stands in Hyderabad today with wings spread strategically to wherever it can next re-locate or consolidate itself. Yes, there are regrets too - that he never bought more land than the sprawling acreage of Ramanaidu Studios where you get the best vantage view of the city, that he never directed a film, that he never made a multi-starrer with Rajinikanth and Kamal Hassan, that he never got a superstar after Chiranjeevi to act, that he couldn’t make a remake of “Ramudu Bheemudu” with NTR Jr. The list may go on like a litany but the legacy he left is richer than what the unfinished business could have achieved. Respect, for Dr.Ramanaidu always. R.I.P

#Ramanaidu #SureshProductions #DRamanaidu #DrRamanaidu #Tollywood #FilmIndustry #Bollywood #Indianfilmindustry #MovieReviews

Tollywood Donations for Vizag: Enough? Good Enough?

Tollywood has donated Rs.2.4 crores so far to the city of Vizag via CM's Relief Fund. Good initiative. But is it good enough? If you look at the history of natural calamities that hit the coastal Andhra both in late 70s or the early 90s, the Telugu Film Industry (TFI) played a pivotal role in mobilising resources in kind and cash for the ravages caused by nature. Both NTR and ANR and others led from the front in touring the state while they were flanked by all the leading actors and actresses of those times. I was a toddler in 70s when NTR, Jamuna, and several others passed our two-room house in Narayanguda - my parents donated cash and clothes. Those kind of initiatives are what are needed by the Industry that churns out movies - truly the opium of the masses. Each generation of TFI owes it on them to take such leadership initiative because the effect of such efforts galvanise many others to participate in the rehabilitation work as against mere tokenism. Today, it has become more a "you start- I will also announce something" trend. At a time when Vizag  has created the infrastructure to make a film hub and the city and its vast beach-side were exploited by many film-makers from Balachander to Jandhyala to EVV to Trivikram, the TFI should go a step beyond making chequebook donations to the "city of destiny" (a sobriquet given by Bharat Ratna Mokshagundam Visweshwarayya).

The figures also don't just add up to the math or the effect of inflation. Vizag and its surroundings usually quote at a slight discount to the distribution rights of Nizam territory. "Aagadu" was sold for Rs.5.5 crores in Vizag, "Govindu Andari Vaadele..." for about Rs.5 crores and so on. So, you get the idea. Contributions by the superstars and mega omega stars is not even five per cent of the distribution rights for one film. Infact, a contribution of Sampoornesh Babu's contribution is technically greater than the stars because this Babu acted in just one film and he must have given ten per cent of his takings from the film! In those days, the days of NTR and ANR, the donations were given out either as a percentage of their networth or a percentage of their annual takings which when compounded with the overall mobilisation of public monies that get enlisted by propaganda and canvassing - the benchmarks were higher than what today's generation of top heroes give out. Cinema has a symbiotic relationship with the society and during bad times, cinema has to reach out better than giving out token amounts - because it is the only medium that cuts across the lines and mobilise mass support. Better than most TV media which are clueless, heartless and woefully cynical. It's a shame if TFI can't rise to the occasion. 

#Tollywood #VizagCycloneRelief #HudHudReliefEfforts #TFI #MovieReviews #FilmStudio #Diviseema #TollywoodDonates

"Manam" (Telugu) Film Review

"Manam" is a beautiful film -  a flowing tribute to ANR and his lasting legacy. In the works for over two years, the film was making news for many happy reasons until it became clear that this will be ANR's last screen appearance. Directed by Vikram K Kumar ( "Ishq" fame) and produced by Reliance Entertainment, the film has all the elements of a sugar-syrup family comedy with minimum distractions. No villain, no side-tracking comedy and no vulgarity - it has a stamp of class and well-directed sweetness all-round. There are not many families in the Indian film history which had the luxury of appearing on screen in all the 3-G glory. The last time such an act was performed, according to me, was "Kal Aaj Kal" (starring Prithviraj Kapoor, Raj Kapoor and Ranadhir Kapoor). Now, it is the turn of ANR, Nagarjuna and Naga Chaitanya to give us a magical story of improbable origins.

The improbability is the only weakness in the plot - where Nagarjuna is the son of Naga Chaitanya and Samantha and ANR is the son of Nagarjuna and Shriya Saran. How these five people you will not otherwise meet in heaven actually get enmeshed with each other's lives in a cute inter-mixing of two love stories spread over two generations is the bone of the matter. Beyond this, it would be puerile to elaborate the story as it may snatch the thrills of watching a clean film not seen since  the likes of SVSC. The implausibility of the plot is tolerable as today's films have more illogicalities than the subtle cinematic liberty taken by the story-writer of this plot. So the illogicality is passable in the name of delectable entertainment that the film offers.

What are the highlights of the film? Undoubtedly, the scenes between Nagarjuna and Samantha as some of the best supermom moments get unfolded on screen in a rarely seen combination. Then the scenes between ANR, Naga Chaitanya and Nagarjuna - the drinking scene, even if slightly overdone. Then the delicate scenes between Nagarjuna and Shriya in the rural backdrop where bucholic charms haven't erased the purity of some souls. Finally, the roaring screen chemistry between Naga Chaitanya and Samantha for the nth time which makes the film youthful. Performance-wise, Naga Chaitanya gives the best shot amongst everybody as he shares screen space with Nagarjuna and ANR for the first and last time. This is his film, not really Nagarjuna's or ANR's. Samantha and Shriya get their sunshine moments and naturally have a blast. Nagarjuna looks old but carries himself better than some of the commercial roles we are used to seeing him. He should quickly migrate to being part of more such meaningful cinema such as "Manam". ANR is seen for less than ten minutes but by making a delayed entry minutes before the interval and staying the course right till the end, he gives out a dignified performance before he bowed out. Director Vikram used the limited availability of ANR's footage deftly by spacing him to re-surface again and again until that last shot of his where he smiles and waves you goodbye.

Whichever way you look at, "Manam" is a terrific film to watch that doesn't bore you despite the over-extended goodwill messages and sweetness. Infact, the emotions in the film choke you at times and remind you of the beauty of life and the miracles that pour out of love of all kinds. Vikram Kumar is quite a talent in the way he used a venerable starcast including Brahmanandam and MS Narayana. After a long time you get a feeling of confidence of a director in showcasing his mastery with a clean narration, good performances and messages that won't embarrass you in front of your mom. Except that little cheeky jingle of why we say "ladies first", nothing is offensive in the film. What makes the film different is the treatment of the story playing out between different generations of characters and the quality of output. Music by Anup Rubens, his 25th musical score deserves a high five. All the songs are exceptionally peppy and melodious. By using three different scores for each generation of Akkineni family, Anup Rubens has shown he has a talent for matching  song composition skills with a standout BGM. The director's class also shows in his selection of team in dialogues, cinematography. Vikram Kumar sure has a fresh mind that needs more backers  - how he thinks in telling a good story better is a case study. One example, in the song "Ta...Taaa....Tatta Tattaa...." which has Nagarjuna and Naga Chaitanya shake a leg with the old clippings of ANR song, any other director could have used an item girl to add to the stomping on the floor. But by not going for the predictable, Vikram proves he is different. More power to such directors and cinema. In many ways, Vikram's style of commercial cinema reminds me of the class of Radha Mohan, the Tamil director who made many successful films for Prakash Raj.

You wished the film's length of 163 minutes were cut down but I sense some scenes of ANR were not possible because of his passing out so they had filled in with other stuff. Good to see Amala and Akhil get roped in this family drama for the records. Akhil's entry in the end gives an inkling he will also join the family business soon. No less a person than Amitabh Bachchan did a 45 second cameo as a tribute to ANR. What a way to finish off a glorious career! In as much one feels compel to judge a film, "Manam" has surprisingly few shortcomings - which I have already qualified. You will walk away with many good feelings after watching it.

My rating: 3.5/5.

ANR Rest in Peace! A Legend larger than Life and Films

ANR has lost out the in the last lap to the emperor of maladies but that should not take anything away from one of the most celebrated legends on celluloid the world has ever seen. I have seen most of his films, soaked up on his interviews and followed his core thoughts like life depended on it. No doubt, Akkineni is in many ways a nonpareil phenomenon in the world of acting and movies with lessons that usually accrue over many lifetimes.

What makes him a rare figure is his journey from an ordinary illiterate peasant beginning into a respectable personality that commands universal appeal. Whether it is taking on the fiercest adversary - late NTR - with his own strengths, or learning to speak in English on the very first sojourn to the US and Europe, acing up the learning curve in English throughout his life or taking a proactive approach to healthy eating and living or giving back to the film fraternity by building institutions that teach film crafts, ANR has shown the way to mould your destiny and transform yourself from rawness to near-perfection and live life with a stamp of dignity, class, financial discipline, health discipline and value system.

The area where Annapurna Studios is located today came into being from land allocated by government but the move itself set the ball rolling for Telugu Film Industry to flourish in Hyderabad. It was named as Jubilee Hills only after ANR came and then NTR followed suit so that the fraternity can churn out films that will become jubilee hits. Indeed Jubilee Hills today outgrew into Film Nagar or better known as Krishna Nagar and housed several studios and labs besides making the city a thriving cinepolis in South. 

Very few film personalities in the world have built their careers brick by brick, growing with the phases of technology and commercial equations and coping with the highs and lows. What set ANR apart is his comfort in his own skin and choice of roles from a range of characters in history, mythology, romance, literature, mysticism and modernity. He knew his limitations, he knew his strengths and always played to his advantage or at best carved his own space even when he was sparring with the vibrant NTR. I think they acted in about 31 films together but ANR picked roles that helped him stand out against NTR. He played Chanakya against NTR's Chandragupta, Arjuna against Krishna, or Tenali Raman against Krishnadeva Raya. When he could not compete, he wouldn't just accept the role. Sometimes, the risk-averseness was high because he thought he  could not take chances with roles or responsibilities that he feared may backfire - like playing Savitri's brother (which role went to NTR in "Rakta Sambandham") or playing a transvestite Arjuna (again played by NTR in "Narthanasala"). He shunned politics all his life because he thought the rewards in politics came in films too, something NTR didn't agree upon. Yet, political connections were embraced by ANR - it is alleged he got sweet-heart deals in land because of affinity to Congress party. But by far, most of his fortune was built over the fifty plus years in the most assiduous manner - something that many of his contemporaries never learnt or practised. Those few that practised his precepts in money-management and financial discipline built reserves that outlasted their careers - late Sobhan Babu, Murali Mohan, Chiranjeevi, Rama Naidu, Krishna Kumari, Sowcar Janaki,  Jayachitra, Radhika, Venkatesh, his own son Nagarjuna, Saikumar, Rajanikanth. 

Anecdotally, ANR maintained that he gave timely, frank and unsolicited advice on financial prudence to many co-stars, producers, technicians and directors. While there were many who listened and thrived, some ignored and paid a price with costly mistakes. Into this sorry category fall names like late Kantha Rao, late Savitri, Kanchana, Vanisri and so on. Tollywood's history is almost commensurately covered by ANR's career. Some of the most sordid tales of reckless financial squalor or ill-health due to lack of moderation stared in ANR's face in his journey from "Dharmapatni" to "Manam" which have made him wiser as he grasped from other people's mistakes. Chittoor Nagayya, Relangi, Raj Babu, Padmanabham, Savitri - all of them had riches to rags endings and many more cases of callousness and living beyond means dot the film world. ANR is one of the few exceptions to the folly rule but there is nothing accidental about it - it must be burnt in the consciousness of everybody: Make Hay while the sun shines but when the sun stops shining keep some haystacks away from consumption. 

ANR also helped nurture the industry grow with a co-axial anchoring with NTR and others who joined in later. He backed good scripts, scripts with novels written by good writers, engaged with directors who made engaging and timeless classics and respected everybody and above all, respected producers like a God. Because he lacked the animal charishma and outrageous screen presence like that of NTR, he took his beginning chances with few directors like Adurti Subba Rao and his direct or indirect disciples like K Vishwanath, Mullapudi Venkataramana and Bapu and producers backing star wives like Anjali Devi or Bhanumati or star producers like Rama Naidu and VB Rajendra Prasad. That set the ball rolling for a career that soared because it had the best harvest of characters - Salim, Kalidasa, Vipranarayana, Jayadeva, Tenali Ramakrishna, Devadas, Tukaram. He produced block busters too but made films with a conscience. Films like "Sudigundalu" and "Maro Prapancham" are masterpieces and relevant even today even if they failed at the box office. ANR never stopped making such films though. I remember a film called "Theerpu" an audacious plot where a righteous father kills his corrupt and criminal sons who are breaking law -something that is not irrelevant in the age of "Nirbhaya" delinquents.

Marshall McLuhan said in a book: "Medium is the Message". ANR personified this to the hilt. He understood the secret strings that endeared the masses to their matinee idols. Thats why, his lip sync with Ghantasala or Ramakrishna or SPB was the most perfect one in the industry. He had a body language that was toned down, dignified and less intense- something that became a butt of jokes by mimicry artistes. But he knew songs with the right notes made all the right noises. Even in the last film we saw recently, "Sriramarajyam", he requested Bapu to keep a song for him as Valmiki but that will make his role more memorable. It also speaks about the judgement of ANR in making himself evergreen. I remember this judgement helped him cast the die well for shaping the career of his son Nagarjuna too in the early stages. When the film "Gitanjali" was made by Mani Ratnam, no distributor came forward to buy as they thought the film lacked any spice. The story goes, ANR negotiated on behalf of producer CL Narasa Reddy. He asked the distributors to only see the songs in the film and decide. That sealed it - the distributors bought it and the film turned out to be one of the biggest hits in Nag's career, closely followed by "Shiva" again made by a new talent homegrown in Annapurna Studio corridors.

Talk about awards - no film personality has got as many awards from Dada Saheh Phalke Award to Padma Vibushan in the most diligent and chronological manner as it can ever be. It could be argued such a reap of awards couldn't come without political neutrality but merit cannot be taken away from ANR's museum of awards. Having won every award in the country, he started his own ANR award which has been rewarding the most legendary names in the world of cinema. 

His approach to food, moderate eating and health beats the likes of Dr.Atkins and GM diets. He believed in preventive rather than curative approach to health - something he rigorously followed till his run-in with cancer. He has studied life in its subtlest nuances without attending a university or reading books. He applied life to himself and applied himself to life and the magic grew every day until he became a university or an institution himself because once he tapped into his own reserve, the wisdom that poured out of that reserve proved handy for everyone who touched him. Looking at the DNA of ANR, I feel if he had chosen any other field of calling, he would have been as perceptive, diligent, analytical, happy and positive-minded. ANR has inspired millions of Telugu fans with his acting and paradigms of life. My guess is, he will continue to inspire the film-goers and film folks because his life is his message. Rest in peace, Akkineni. 

As I wind down this tribute, here are my top ten picks from a filmography of 256 films.

1. Seetaramayya Gari Manavaralu

2. Mahakavi Kaalidasu

3. Tenali Ramakrishna

4. Buddhimanthudu

5. Bhakta Tukaram

6. Maro Prapancham

7. Jayabheri

8. Andala Ramudu

9. Vipranarayana

10. Bahudurapu Baatasaari.

ANR and the Art of Living

My piece on ANR as an inspiration for healthy living.

http://www.news4andhra.com/details?contentId=1861

The Chiranjeevi Phenomenon

I wrote this piece on the occasion of Chiranjeevi's 57th birthday on August 9, 2012 which was published on http://www.frontpageindia.com/views/chiranjeevi-hero-love/36403

Chiranjeevi, the Hero we all love


When Chiranjeevi burst open his innings in Tollywood with “Praanam Khareedu” on Septemeber 22, 1978 (One month after his birthday), not many would have given him a half-chance. Tollywood was already in the grip of multiple matinee idols across multiple generations from NTR and ANR to Krishna, Shobhan Babu and Krishnam Raju besides star directors from Dasari Narayana Rao and K Vishwanath to Bapu and K Raghavendra Rao. Around the time his first movie was released, Chiranjeevi’s only claim to filmdom was as an actor struggling to find a foothold. Chiranjeevi had nothing to offer to what’s already not on fare – he is not hugely charismatic like NTR and SVR, nor had a lineage of filmy family. He could get hold of one such bargepole in the fomr of Allu Ramalingaiah when he married the latter’s daughter in 1980.


But Chiranjeevi had that killer instinct and the deep desire to create a unique position for himself – he tried various family fares playing the rogue liar in “Kothalarayudu”, the shrew-taming dummy husband in “Mogudu Kaavali” and the self-righteous do-gooder middle-class householder in “Intlo Raamayya Veedhilo Krishnayya”.

Almost all of them met with unexpected success at the most embryonic stage of his film career – one of them running for more than a year in some theatres. Fans – mostly toddlers, teenagers and housewives growing up in the anarchic years of the 1980s were hungry for a star who will project their aspirations, rebellions, frustrations and dreams on celluloid – they wanted a hero who is as rebellious as Krishnam Raju, a hero as dashing and daring as Krishna , a hero who is lovable like Shobanbabu and someone much more than all of them combined.

Chiranjeevi started feeding what the generation demanded from him very quickly acting in many movies, rotating directors and dialogue-writers and acting with the best in the industry – K Balachandar, Dasari, Raghavendra Rao, Bapu and Vishwanath. Fans loved the intensity of his eyes, the depth of his acting, and his dancing prowess quickly became the toast of a whole new generation who were fed on insipid dancing steps of veterans acting with half-opened shirts and bell-bottom trousers.

Chiranjeevi delivered the blockbuster “Khaidi” which positioned him as the new dashing hero and quickly followed more movies from Raghavendra Rao, Kodi Rama Krishna and Kodandarami Reddy – a director who relied on action dramas with light-hearted romances and the incredible storylines of ace novelist Yandamoori Veerendranath.

Chiranjeevi quickly became the darling of the masses as he belted out jubilee after jubilee hit with “Abhilaasha”, “Challenge”, “Raakshasudu” and “Marana Mridangam”. Like Amitabh Bacchan in Bollywood, movie scripts were written for him and artistes and heroines, technicians and writers all vied with one another in working with the first megastar of Tollywood.

Amongst the many trends he started, Chiranjeevi is famous for bringing in elegant dancing and stylish way of acting in tune with the rising tempo of music. He started the import of villain talent from Bollywood, and gave many technicians - choreographers (Raghava Lawrence), music directors (Mani Sharma, Raj-Koti), character actors (Amrish Puri, Prakash Raj, Kannada Prabhakar, Sarath Kumar) their major breaks.



Now with 149 films to his credit, Chiranjeevi’s career spans the most momentous period of Tollywood that marked the new decade after color productions, multi-starrers with excellent story scripts, the invasion of heroine as a star attraction, introduction of true item songs, choreography as a focal attraction of films, elevation of directors and dialogue-writers to cult status, intelligent use of fans and satellite and social media to enhance a star’s longevity, craze for audio release functions, and the undying craze for first-day-first-show tickets, heroes taking a cut in the distribution of movies as part of the remuneration, the list goes on…


Every five years or so, despite the unavoidable flops, Chiranjeevi systematically used the collective and imported talent in Tollywood to push new boundaries for himself, his family and for the industry. Today, Tollywood enjoys the best monetary status because of a huge star power and in-house talent of technicians from cinematographers and directors to music composers and story-writers, the credit goes to heroes like Chiranjeevi who pushed new boundaries for business of Tollywood.

When “Indra” was released amidst truly the first major audio event for Tollywood in the last decade, there was unprecedented frenzy – it sold close to a million cassettes on day one – there aren’t that many CDs sold even today.

Chiranjeevi, despite all the massive fan following is probably the second actor in Tollywood, after NTR, who has used the medium of Cinema to feed the adulation of the masses and gain symbiotic relationship to accelerate his family’s fortunes in Tollywood.

Because of his direct allegiance with fans, he has created many platforms to interact with them on a continuous basis. He is cognizant of the spinoffs that accrued to him over the years, and the payoffs that continue to others who turned up into films from his family – Pawan Kalyan, Allu Arjun, Ramcharan Tej.

Chiranjeevi and his brother-in-law Allu Aravind created fan clubs, organized them into strategic business units, fed their frenzy at all eventful functions, created websites that offer biographical wikipedias of the Chiranjeevi phenomenon, offered a bankable platform called “Blood Banks” which galvanized more of them into purposive actions which though met with unexpected controversies, and finally harmonized all the fans into one mega family of fans of Chiru the actor.

Even though he was lured into politics a good five years ago before he burst open on the scene with Praja Rajyam Party, Chiranjeevi is the second star-turned politican in the history of Tollywood to create some eyeball impact on the politics. Though his party fizzled out at the hustings in 2009, unable to create any impact with the themes of “social justice” and “inclusive growth”, the PR party managed to grab 17 per cent voting share of the population.

Even though he failed as a politician, Chiranjeevi continues to make attempts to avoid being sidelined by contemporary politics or where his heart lies – in Tollywood. He is now at the heart of Kapu politics in the Congress and continues to spar with the other Kapu politician Botsa in creating a position of power for himself and his community.

As a Tollywood biggie, his family continues to corner the best technicians and talent to turn out hit after hit and strive to be in heightened public currency from Pawan Kalyan’s “Gabbar Singh” to Ramcharan’s “Raccha” to Allu Arjun’s “Julayi”.

Chiranjeevi’s brother-in-law Allu Aravind who produced over 15 films (his best-ever producer) has created a triumvirate monopoly in Tollywood with control over distribution of movies along with producers Dil Raju and D Suresh Babu. As an investor, Chiranjeevi has been careful with his star remuneration and hasn’t over-invested in movies like other stars or created studios that lose money. He has invested in prime real estate and prime time television channels like MAA TV. As on date, MAA TV is rising to the top as a close contender to Gemini TV.

Now, he ponders over the next move whether to remain in politics or plunge back into movies to star in his 150th film now that the stars are aligned for his younger family members to take over Tollywood. As a towering hero in Tollywood, Chiranjeevi has been a phenomenon that’s hard to beat . But as a politician, he has been marginalized. What can beat him in happiness at this crucial birthday milestone is another movie after his own heart. Happy birthday, Chiranjeevi!
By Sridhar Sattiraju

Link: http://www.frontpageindia.com/views/chiranjeevi-hero-love/36403
http://www.frontpageindia.com/views/chiranjeevi-hero-love/36403