"Ee Rojullo" means "Nowadays" in Telugu. Thats the name of a movie supposedly shot on a boot-strapping budget of just Rs.30 lacs. I went with low expectations thinking it is another "facebook"/friendsbook kind of a movie. Debutant director, a heroine who looks like half Trisha, half Shamitha Shetty and a hero who wears spectacles in even sleep. Unconventional to say the least. And the plot gets t...hicker - a software engineer and his "Bawarchi" buddy hunt down a service apartment. He lies to the landlord that he is married and his wife away, expecting and all that.
Then a sweet romance unfolds between the landlord's daughter and the bespectacled guy. Running the girl's errands, solving her "blues", texting her at odd hours towards a blissful state of mind. In the interim, the director takes the audience on a realistic voyage into the world of today's youth - their mental makeup and their attitudes to love and life, work and wi-fi, warts and all. These guys are there everywhere - girls who don't mind hugging male colleagues for a treat at the Chocolate Room, guys who multi-task in relationships at each turn of the day, guys and gals who transact in love for getting from point A to C.
The movie is amateurish towards the end, but largely achieves the objectiive of the director to clearly show what today's teen-and-early teen crowd live for and live upto - they are shockingly short-term, brutally frank, elegantly flippant, and yet obsessed with getting ahead in life than getting even with the past. Director Maruti has delivered an entertaining script which keeps the audience of probably all generations glued mostly. The humor is embedded in the storyline, the characters played by the lead couple and others look thorough and real, and the pace is good, sometimes fast.
The music is a bit loud and hurried and over the top and despite that, the movie is uproarious and upbeat. The Film Development Corporation usually specifies the length of a feature film to be minimum 14 reels. This film is done with in 75 minutes. Everytime I see a film which twinkles like this with raw talent and above-average entertainment caanned in less than two hours and incredulous costing, I see a glimmer of hope for Tollywood. Future is brighter.
Then a sweet romance unfolds between the landlord's daughter and the bespectacled guy. Running the girl's errands, solving her "blues", texting her at odd hours towards a blissful state of mind. In the interim, the director takes the audience on a realistic voyage into the world of today's youth - their mental makeup and their attitudes to love and life, work and wi-fi, warts and all. These guys are there everywhere - girls who don't mind hugging male colleagues for a treat at the Chocolate Room, guys who multi-task in relationships at each turn of the day, guys and gals who transact in love for getting from point A to C.
The movie is amateurish towards the end, but largely achieves the objectiive of the director to clearly show what today's teen-and-early teen crowd live for and live upto - they are shockingly short-term, brutally frank, elegantly flippant, and yet obsessed with getting ahead in life than getting even with the past. Director Maruti has delivered an entertaining script which keeps the audience of probably all generations glued mostly. The humor is embedded in the storyline, the characters played by the lead couple and others look thorough and real, and the pace is good, sometimes fast.
The music is a bit loud and hurried and over the top and despite that, the movie is uproarious and upbeat. The Film Development Corporation usually specifies the length of a feature film to be minimum 14 reels. This film is done with in 75 minutes. Everytime I see a film which twinkles like this with raw talent and above-average entertainment caanned in less than two hours and incredulous costing, I see a glimmer of hope for Tollywood. Future is brighter.
