I always liked both the covers and the layout of any book published by Phaidon. They invest well on the aesthetics of a book - binding that survives for decades, pages thick like timber (literally!), and an almost magical combination of picture-to-prose ratio. This one is a very portable, eminently speed-readable book designed for good advertising professionals and anyone with an eye for creative excellence. Paul Arden scores on every page with visually-enriched insights and punchlines that befit a Saatchi & Saatchi background. Waiting for my turn to see a Dentist, I could finish it in less than thirty seven minutes. A near miracle - these days - as suddenly the books are getting longer and movies are getting shorter! More next time...Waiting for a movie after the Pongal over-feast.
No comments:
Post a Comment